Gurgaon is entering a new phase of “Attainable Luxury”

Gurgaon is entering a new phase of “Attainable Luxury”

Gurugram (Haryana) [India], October 8: Gurgaon’s residential real estate market has undergone a significant transformation over the last few years. The city has established itself as one of India’s strongest premium housing markets, with developers increasingly focusing on luxury and ultra-luxury residences. However, a new trend is now beginning to emerge. The rise of “affordable luxury,” particularly in the ₹2–5 crore price segment.

For the past few years, the primary focus of developers in Gurgaon has largely been on HNIs and ultra-HNIs looking for residences with high ticket sizes, premium addresses and exclusive lifestyle offerings. While this segment continues to remain important, the market is gradually becoming broader. Today, there is increasing attention towards buyers with a budget of ₹2–5 crore who are looking for a balanced combination of luxury, functionality, location and long-term value.

This shift is also influencing the way developers are approaching new projects. Buyers in this segment are no longer looking only for larger homes or premium specifications. They are increasingly evaluating the overall experience, from connectivity and location to thoughtful layouts, construction quality, amenities, green spaces and the long-term potential of the development.

“The Gurgaon buyer is becoming more discerning, and today, luxury is increasingly about finding the right balance between location, quality, lifestyle and value. The ₹2–5 crore segment is emerging as an important part of the market, and developers are beginning to design products around the evolving expectations of this audience.” Mr. Shailesh Singh, Director – Sales, Urban Plus Infrabuild Pvt. Ltd.

The growing demand for this segment also reflects the changing profile of Gurgaon’s homebuyers. Many professionals, entrepreneurs and business families are willing to invest in premium homes but are increasingly conscious about the value they receive for their investment. They want homes that offer an elevated lifestyle without necessarily moving into the ultra-luxury price bracket.

This is creating an opportunity for developers to rethink what luxury means. Rather than simply adding high-end features, the focus is increasingly shifting towards efficient space planning, quality amenities, wellness and recreational facilities, better community experiences and well-connected locations. The objective is to create homes that feel premium while remaining relevant to a wider pool of affluent buyers.

From a sales perspective, the market is also seeing a more informed and research-driven customer. Buyers are comparing developers, studying locations, evaluating project specifications and assessing both end-use potential and future value before making a decision.

Gurgaon’s next phase of residential growth may therefore be defined not only by the emergence of ultra-luxury developments, but also by the expansion of affordable luxury. As the city continues to evolve, the ₹2–5 crore segment could become an increasingly important part of its residential real estate story, offering buyers a combination of quality, comfort, lifestyle and value at a more accessible premium price point.

Website: www.urbanplus.co.in

BELLAVITA Unveils Limited-Edition Teenage Perfume Range, “Rebel”

BELLAVITA Unveils Limited-Edition Teenage Perfume Range, “Rebel”

New Delhi, 14th Oct’24 – BELLAVITA (https://bellavitaorganic.com/), India’s leading beauty and personal care brand is thrilled to announce the launch of its limited-edition teenage perfume range, Rebel. Made in collaboration with Anousha Singi, a 12th grade student at Dhirubhai Ambani International School, Rebel was conceptualised when Anousha identified  a gap in the market. She realised that there are not many brands catering to the beauty and grooming needs of teenagers. That’s when she approached the Management at BELLAVITA to pitch the idea of teenage perfumes.

This collection is designed to capture the spirit, energy, and individuality of today’s teenagers, offering a scent experience that is as vibrant and unique as they are. With BRAT for girls and SAVAGE for boys, BELLAVITA hopes to fuel the dreams of teenagers who have big aspirations with a lot to accomplish, helping them elevate their busy day-to-day lives with premium yet affordable fragrances that smell like the teenage spirit. This exciting collaboration is a new chapter for the brand that has already captured the hearts of many by bringing luxury fragrances at value-driven prices to young men and women.

“As a dancer, I’ve always led a very active life. But my parents didn’t allow me to use super expensive perfumes to keep sweat and body odour at bay. Pocket money is also a major constraint for teenagers and I felt that it would be best to launch a perfume that was heavy on the fragrance but light on the pocket,” says Anousha.

Rebel celebrates the carefree joy and adventure of adolescence. The collection features two distinct fragrances for both girls and boys:

  • BRAT – Unleash your wild side with BRAT Girl, a fragrance crafted for those who live unapologetically. It kicks off with the juicy, bold bite of red apple, giving you an instant burst of playful energy. As it blooms, the heart of peony, rose, jasmine, and carnation creates a floral explosion, balancing soft sweetness with a rebellious edge. Finally, the soft suede base wraps it all up in a smooth, luxurious finish. Spritz on BRAT Girl and embrace your inner rule-breaker, because being good is overrated.
  • SAVAGE: Own your wild side with SAVAGE Boy, a fragrance made for the unstoppable. It kicks off with a sharp hint of lavender and fiery pink pepper, setting the stage for a bold entrance. As it evolves, rich plum and fresh geranium come through, adding depth with a touch of sweetness. Finally, the earthy base of vetiver, cedar, truffle, and oak grounds the scent, leaving a rugged, irresistible trail. With SAVAGE Boy, every spritz is a reminder to break boundaries and live untamed.

BELLAVITA has worked closely with leading fragrance experts to ensure that each scent resonates with the modern teenager. Anousha spearheaded the fragrance selection and contributed to the creative process, resulting in a quirky perfume range for the teens by a teen. But it wasn’t just all fun and games. Anousha came up with the idea to launch these perfumes as her parents didn’t allow her to use expensive and harsh perfumes while growing up.

“We wanted to create a collection that not only smells incredible but also speaks to the individuality and creativity of our teenage customers,” said Lovkesh Kapoor, CEO & Board Member of Guardian Group. Rebel is all about self-expression, and we’re excited to see how teenagers make these fragrances their own,” added Kapoor.

Rebel is a limited-edition range that will be available exclusively on BELLAVITA’s official website. Each fragrance comes in a beautifully designed, collectible bottle, making it a perfect addition to any teen’s collection or as a thoughtful gift. The design language is vibrant and quirky, making it different from the perfumes BELLAVITA has launched in the past.

As part of the launch, BELLAVITA plans to offer exclusive behind-the-scenes content on social media, where customers can explore the inspiration behind the collection, meet the team of perfumers, and engage with influencers who are already raving about these new scents.

For media inquiries, please contact:

Amrita Singh, amrita.singh@idamwellness.com, +91 98187 66037

About Bellavita:

BELLAVITA is a leading Beauty & Personal Care company headquartered in Gurgaon. Founded in 2018 by Aakash Anand, Bellavita is the market leader for perfumes in India. It has fast emerged as the preferred fragrance-forward brand on the back of its strong product development, local manufacturing & quality-consciousness. BELLAVITA, housed under the Guardian group, was acquired by Ananta Capital in 2021 through a mix of primary cash infusion & secondary stake sale.

About Ananta Capital:

Ananta Capital is a private equity firm headquartered in Mumbai. With a diverse portfolio and a track record of successful investments, Ananta Capital is committed to partnering with visionary entrepreneurs to unlock value and drive sustainable growth. Ananta Capital’s portfolio includes Bellavita, Bevzilla, BetterAlt, Springwel Mattresses, Sleepycat, Open Secret, Pickrr (exited) and Stovekraft.

About Anousha Singi:

Anousha Singi is a 12th grade student at Dhirubhai Ambani International School. She has been a kathak dancer since the age of 8. While growing up, she realised there was no perfume available for girls that was safe and lasted long. She discovered a gap in the market and so approached the Management of Bellavita to pitch the idea of teenage perfumes.