DWAO Expands Focus on AI-Powered Solutions to Help Businesses Improve Productivity and Marketing Performance

DWAO Expands Focus on AI-Powered Solutions to Help Businesses Improve Productivity and Marketing Performance

New Delhi, India – May 2026 — DWAO, a leading digital analytics, performance marketing, and marketing technology consulting company, has announced its expanded focus on Artificial Intelligence (AI) solutions aimed at helping businesses improve productivity, automate operations, optimize marketing performance, and make smarter business decisions.

As AI adoption continues to grow across industries, DWAO is helping organizations implement practical and scalable AI solutions that deliver measurable business outcomes. The company’s AI offerings include intelligent automation, Agentic AI workflows, predictive analytics, AI-powered reporting, and marketing optimization solutions designed to improve efficiency and ROI.

Over the years, DWAO has built strong expertise across analytics, customer data, performance marketing, and digital transformation. The company has extensive experience with platforms such as Google Analytics 4 (GA4), Adobe Analytics, Adobe Experience Platform, Adobe RT-CDP, DV360, Google Marketing Platform, and other customer data and advertising technologies.

DWAO’s experience in performance marketing and programmatic advertising allows the company to combine AI with campaign optimization, audience intelligence, and media performance strategies.

“Businesses today are looking for practical AI solutions that can create real impact,” said the leadership team at DWAO. “Our focus is to help organizations use AI to improve productivity, optimize marketing performance, automate repetitive tasks, and enhance decision-making across teams.”

Combining AI with Performance Marketing and Analytics

DWAO has worked extensively across Google Ads, DV360, YouTube, Meta, and programmatic advertising platforms to help brands improve campaign performance and customer engagement.

By combining AI with analytics and performance marketing expertise, DWAO is helping businesses:

  • Improve campaign optimization and media efficiency
  • Enhance audience targeting and personalization
  • Reduce wasted ad spend
  • Generate faster marketing insights
  • Automate reporting and operational workflows
  • Predict customer behavior and conversion trends
  • Improve customer journeys and engagement

The company believes AI will play a major role in the future of advertising and customer acquisition by helping brands make faster and more data-driven decisions.

AI Solutions Focused on Real Business Challenges

DWAO’s AI approach is centered around solving practical business problems instead of offering generic AI tools.

Many organizations today struggle with fragmented customer data, manual reporting, delayed insights, rising customer acquisition costs, and operational inefficiencies. DWAO believes AI can help solve these challenges when integrated properly with existing business systems and workflows.

The company’s AI solutions support multiple business functions, including:

  • AI-powered dashboards and reporting
  • Intelligent workflow automation
  • Conversational AI and support systems
  • Customer behavior analysis
  • Predictive business insights
  • AI assistants for internal teams
  • Marketing intelligence and campaign optimization
  • Agentic AI solutions for workflow management

DWAO is also developing Agentic AI systems capable of handling multi-step tasks, assisting with analysis, and improving operational productivity.

“Our goal is simple — AI should help businesses work smarter and faster,” the company said. “We want to build solutions that improve efficiency, support teams, and deliver measurable business value.”

Focus on Responsible and Scalable AI Adoption

As businesses accelerate AI adoption, concerns around governance, security, privacy, and scalability are also increasing.

DWAO is helping organizations build AI-ready ecosystems with proper governance, secure data environments, and scalable implementation strategies. The company is committed to responsible AI adoption that aligns with business goals and long-term digital transformation strategies.

DWAO also plans to continue investing in AI innovation, research, and talent development to support evolving enterprise needs.

Looking Ahead

DWAO believes AI will continue to transform marketing, analytics, operations, and customer experience across industries in the coming years.

With its growing focus on custom AI solutions, performance marketing intelligence, automation, and analytics, DWAO aims to become a trusted AI transformation partner for enterprises looking to modernize operations and improve business performance.

By combining expertise in analytics, DV360, performance marketing, customer data platforms, and AI innovation, DWAO is helping businesses move toward smarter, faster, and more efficient ways of working.

For more information, visit https://www.dwao.com

Appy Pie Announces Alpha Launch of AppyLM: Revolutionary Large Language Model for Native Mobile App Code Generation

Appy Pie Announces Alpha Launch of AppyLM: Revolutionary Large Language Model for Native Mobile App Code Generation

Appy Pie, the leading provider of innovative AI-powered solutions, is proud to announce the alpha launch of AppyLM, its proprietary large language model (LLM) designed exclusively for native mobile app code generation in technologies such as Swift and Kotlin. With the introduction of AppyLM, Appy Pie AI, the AI arm of Appy Pie, aims to revolutionize the app development industry by combining the power of artificial intelligence and natural language processing, offering a transformative approach to native app development.

AppyLM represents an extraordinary leap forward in mobile app development by leveraging a large language model to generate app code based on users’ text or voice inputs. Powered by a robust algorithm, this comprehensive model has undergone extensive training on an extensive corpus of text and code data, equipping it with the capability to effortlessly generate intricate code structures.

At its alpha launch, AppyLM showcases the cutting-edge technology and marks the beginning of a new era in app development. This milestone demonstrates Appy Pie’s commitment to continuous innovation and staying at the forefront of industry advancements. During the alpha phase, Appy Pie welcomes early adopters to experience the power of AppyLM and provide valuable feedback to further enhance its capabilities.

Traditionally, building native mobile apps required proficient coding skills and a deep understanding of programming languages. However, AppyLM’s intuitive and conversational interface breaks down these barriers, allowing users of all skill levels to create robust and professional applications. By leveraging AppyLM, developers can streamline the app development process, reduce time-to-market, and deliver high-quality applications that cater to the needs of today’s tech-savvy users.

“We are thrilled to introduce AppyLM to the world,” said Mr. Abhinav Girdhar, CEO of Appy Pie AI. “With this proprietary large language model, we are revolutionizing the way native mobile apps are created. AppyLM empowers users to effortlessly generate complex code structures, saving them valuable time and effort. By harnessing the power of artificial intelligence, we are democratizing app development and making it accessible to a wider audience.”

About Appy Pie

Appy Pie, a Trademark of Appy Pie LLP, is a leading no-code development platform that helps transform business ideas into reality without requiring technical knowledge. It offers an all-inclusive suite of the best no-code tools, including an app builder, website builder, workflow automation platform, graphic design software, chatbot builder, help desk software, and live chat software. Appy Pie’s App Maker has been recognized as one of the highest-rated app builders globally by G2, thanks to its unique features, ease of use, and affordability. It is considered one of the most comprehensive no-code application development software for businesses of all sizes according to Capterra. Moreover, Appy Pie is the fastest-growing cloud-based DIY Mobile App Builder in the world, as acknowledged by GetApp.