New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has announced the launch of its nationwide awareness campaign, “Ask for Genuine, Ask for Hyundai Mobis,” aimed at increasing customer awareness about the importance of selecting genuine automotive parts.
Following the successful rollout of the campaign in 2024 and 2025, it has already demonstrated its effectiveness in engaging customers and key stakeholders. The initiative generated strong awareness regarding the importance of using genuine parts. Building on that momentum in 2026, the latest phase of the campaign is designed to be more engaging and far-reaching, with a stronger emphasis on digital platforms, service touchpoints, and the wider automotive ecosystem. The objective is to strengthen customer understanding and encourage the continued preference for Hyundai Genuine Parts, enabling informed decisions during every vehicle service and repair experience.
Customer safety and trust continue to remain key priorities. Well-informed customers are better equipped to make the right choices and avoid the potential risks linked to counterfeit automotive parts.
Aware and empowered customers contribute to safer journeys and improved long-term vehicle performance. Hyundai Genuine Parts by Mobis India are developed in line with the standards and specifications of Hyundai Motor Group and are designed to meet original manufacturing requirements. These parts offer Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness campaign, the company aims to build greater confidence among customers in choosing Hyundai Genuine Parts every time.
Sharing his thoughts on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) said that the initiative reflects Mobis India Limited’s ongoing commitment to customer safety, while emphasizing that trust remains a core element of the company’s vision. He further noted that the campaign seeks to educate Hyundai vehicle owners about the risks associated with counterfeit parts while reinforcing the long-term benefits of choosing Hyundai Genuine Parts.
He also added that Mobis ensures all genuine parts undergo rigorous quality testing to deliver durability, safety, and seamless compatibility with Hyundai vehicles. He encouraged customers to remain vigilant and always verify the authenticity of parts to ensure dependable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the vision of becoming a leader in the smart mobility era. Built around three key modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer, more convenient, and more efficient, while also providing high-quality service parts solutions.
Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors across India.
The company’s strength in the after-sales parts business is driven by the strong integration of its forward and backward supply chain solutions, vendor ecosystem, pan-India dealer and distributor network, and end customers. Leveraging its global expertise, Mobis India has transformed its dealer and distributor network into a highly efficient and sustainable ecosystem, with the objective of delivering world-class service quality to Hyundai customers. For more information, please visit www.hyundaimobisin.com.