DWN CREATE ANNOUNCES PUBLICATION OF INNOVATIVE NEW BOOK ON ENTREPRENEURSHIP

DWN CREATE ANNOUNCES PUBLICATION OF INNOVATIVE NEW BOOK ON ENTREPRENEURSHIP

“AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” Now Available on Amazon

May 16, 2023 – DWN Create, a pioneering hybrid publishing company, is proud to announce the release of “AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” by Avery Ingram.

Avery Ingram, an esteemed entrepreneur, and speaker, unlocks the door to rural Indian entrepreneurship in this groundbreaking book. With a steadfast belief in resilience and community building, Ingram deftly combines the innovative principles of jugaad with artificial intelligence, aiming to foster a sustainable future for rural communities worldwide.

This book delves into the heart of rural Indian entrepreneurship, addressing unique challenges and offering practical strategies for success. It aims to empower readers to master the jugaad mindset and learn to use accessible AI technology to overcome resource scarcity, navigate complex markets, maximize efficiency, and streamline business processes.

With real-world examples and practical insights, Ingram explores how modern AI systems such as ChatGPT can serve as a virtual mentor to entrepreneurs, providing guidance on various aspects of rural entrepreneurship. From identifying market gaps and emerging trends to offering advice on effective team management and regulatory hurdles, AI can play a pivotal role in the success of entrepreneurial ventures.

This book stands as an invitation to aspiring rural entrepreneurs in India and around the world to embrace the spirit of frugality and innovation in entrepreneurship, and to unlock their potential to drive sustainable growth and empower their communities.

“AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” is available for purchase on Amazon at https://www.amazon.in/dp/B0C4RDTP7K

About DWN Create:

DWN Create is a hybrid publisher dedicated to sharing diverse voices and ideas.

About Avery Ingram:

Avery Ingram is a determined entrepreneur and speaker dedicated to empowering individuals globally to unlock their entrepreneurial potential. He believes in the power of resilience and community building, and through his latest book, he aims to merge rural Indian entrepreneurship principles with AI to encourage a sustainable future.

Press Contact: Daniel Williams

DWN Create

daniel@dwnpub.com

www.dwnpub.com

Appy Pie Adds Artificial Intelligence to Its No-code Website Builder Platform

Appy Pie Adds Artificial Intelligence to Its No-code Website Builder Platform

Appy Pie Website Builder, a leading no-code development platform, has announced the launch of its AI Website Builder. This new product will simplify and accelerate the website-building process for businesses of all sizes by employing artificial intelligence and machine learning technologies. Users only need to describe their website specifications and requirements on the platform as text or voice input. The in-built AI will convert these into a full-fledged website, delivering faster and more efficient website development without coding.

The Appy Pie AI Website Builder makes website building more accessible and affordable for everyone, especially small business owners and individuals with limited technical expertise. It uses highly-advanced Natural Language Processing (NLP) and Machine Learning (ML) algorithms to generate website content and design templates. The AI website builder offers many features and functionalities, including customizable templates, themes, and designs that users can customize to fit their unique branding and aesthetic preferences.

“Appy Pie’s AI Website Builder brings the power of intelligent technology to the hands of every website creator. With this revolutionary product, we are changing the way websites are built and empowering users to create professional-looking websites effortlessly, just by speaking or typing. We are excited to launch this innovative product and look forward to seeing the incredible websites that our users will create with it.” says Abhinav Girdhar, Founder and CEO of Appy Pie.

The AI Website Builder from Appy Pie is fully responsive, which means that websites created using the platform are optimized to deliver a seamless experience on any device, from desktops to smartphones. It also provides e-commerce integration, social media integration, and SEO optimization that help businesses maximize their online presence and cater to customers worldwide. Users can also access integrated analytics tools that help them measure and improve their website’s performance.

About Appy Pie

Appy Pie, a Trademark of Appy Pie LLP, is a no-code development platform that helps transform business ideas into reality without technical knowledge. It is an all-inclusive suite of the best no-code tools like an app builder, website builder, workflow automation, graphic design software, chatbot builder, help desk software, and live chat software. Appy Pie’s App Maker has been recognized as one of the highest-rated app builders globally (G2) for its unique features, ease of use, and affordability, and is considered one of the most comprehensive no-code application development software for businesses of all sizes (Capterra). Appy Pie is also the fastest-growing cloud-based DIY Mobile App Builder in the world (GetApp).

Media Contact

Abhinav Girdhar

sales@appypie.com

+91 120 4338720

Digital Marketing Trends 2023 by Dhananjay Yadav – SEO Expert

Digital Marketing Trends 2023 by Dhananjay Yadav – SEO Expert

With 1.5 billion social media users worldwide, online enterprises or those who have not yet migrated to a digital platform must seize this market.

What trends in digital marketing should you be on the lookout for in 2023? Here are some new trends that will change your future marketing efforts if your marketing team is having trouble finding inspiration or if your present approach has gotten stale.

  1. Data Privacy: 

Big data now has a much greater impact on businesses than ever before. However, due to privacy rules in effect all around the world, we have had to adapt the method we collect data.

Businesses being more proactive in acquiring intelligence through various tactics will probably be a hot trend in digital marketing in 2023. For instance, form building might assist in gathering data from yours. For instance, form building can assist in gathering client data that may affect the introduction of your next product or service.

  1. Email marketing

Email marketing is one of the most successful marketing techniques now being used. This tendency will continue through 2023 as 89% of organizations primarily use email marketing to create leads. Since almost everyone has an email address, it is relatively simple for businesses and brands to engage with their customers.

  1. Use of AI Tools in Marketing

Artificial intelligence is being used more and more in digital marketing, and for good reason. Digital marketing initiatives powered by AI have a higher chance of success since they can deliver quicker and more precise insights on consumer behavior. ChatGPT is trending at the moment..

  1. Programmatic Marketing

The process of automating ad buying with AI is called programmatic advertising. Companies get a more dependable and economical answer to their needs by getting rid of humans from the ad-buying process.

  1. Multichannel Advertising

One of the buzzwords of 2020 was omnichannel marketing. The tactic is just as viable and applicable as ever, despite the fact that the phrase may now sound a little dated.

The technique of marketing using several channels, including social media, apps, email, and blog posts, in order to provide a better customer experience and a consistent brand message that increases conversions and brand loyalty.

  1. Marketing based on accounts (ABM)

Account-based marketing is a (usually B2B) marketing tactic that focuses on particular accounts as opposed to a large audience, allowing companies to customize their messaging and forge connections with important decision-makers.

By concentrating on the accounts that have the greatest chance of success, this method also enables organizations to save time and money. ABM also promotes solid customer relationships, which may enhance conversion rates and customer loyalty.

  1. Visual Content Marketing and Visual Search

A new technique called visual search allows users to input images into searches. Although it’s still fairly new, two businesses are using visual search:mn

  1. Google Lens: Google Lens is a visual search engine that uses a camera app to identify items and locations.
  2. Pinterest: With the release of Lens, a visual search tool that enables users to take a photo of an item to find out where to buy it online, search for comparable things, or explore pinboards of related items, Pinterest got on the visual search bandwagon.

8. Analytics using Predictive & Augmented

Data mining, predictive modeling, and machine learning are all practices used in predictive analytics to find trends and make future predictions. Because of its potential, it has advanced and spread throughout various industries.

We may anticipate an even greater number of predictive analytics tools and applications, such as improved lead scoring, customer segmentation, and personalisation, in terms of digital marketing trends.

  1. Geo-Fencing

Although targeting customers based on their location is not a novel concept, we do anticipate a surge in the use of geo-fencing, an industry that is anticipated to reach $2.4 billion by 2023.

Real-time targeting based on a user’s location is possible using geo-fencing. A user receives a push notification, text message, or other kinds of marketing communication when they enter or depart a target region, which is defined as, for example, within a mile of a restaurant

Conclusion:

Change is a necessary component of any digital marketer’s profession. To outperform your rivals, you must constantly endeavor to adopt new technology, techniques, and marketing strategies.

Businesses can beat the competition and succeed in 2023 by comprehending and utilizing these marketing techniques now! Good Luck!

About Dhananjay Yadav:

Dhananjay Yadav is SEO professional with extensive experience in the digital marketing domain. Worked on more than 500+ national and international websites to improve their website ranking on Google search.

LinkedIn Profile

Kunal Gupta Felicitated with Times 40 under 40 Achievers Award for Outstanding Contribution to the Recruitment and Staffing Industry

Kunal Gupta Felicitated with Times 40 under 40 Achievers Award for Outstanding Contribution to the Recruitment and Staffing Industry

~ With his contributions Kunal Gupta has ushered an ecosystem of growth, opportunity, and merit in the Indian HR Industry. His platforms are using the new age of Artificial Intelligence to help provide jobs and livelihood to millions of people. ~

New Delhi: Kunal Gupta, Founder & MD, Mount Talent Consulting, Rozgar.com, and Value Innovation Labs, has been honored with the Times 40 under 40 North 2022 Awards for his outstanding contribution to the HR Industry. Through his exemplary work, he has ushered an ecosystem of growth, opportunity, and merit in the recruitment and staffing industry.

Organized by the Times Group and powered by OneXtel Media, the glittering event was attended by stalwarts in the industry. The platform identifies, encourages, and recognizes the excellence of the top 40 brightest young entrepreneurs, leaders, and innovators under the age of 40 from multiple fields such as Information Technology, Automobile, Consumer Durable, Retail, Real Estate, Education, Healthcare, E-Commerce, FMCG, Designs, Talent, Entertainment, Fashion, Hospitality, Service Industry, etc,

Elated on receiving the award from Cine Star Sonu Sood at Westin, Gurugram, Kunal Gupta said, “I am grateful to the Times Group for considering and acknowledging my work worthy of appreciation. This applause would not have been possible without the support of my team, partners and stakeholders.” He further shared, “My next mission is to provide 25 lakh jobs by 2025 using my job search platforms and services.”

Kunal Gupta has been instrumental in providing jobs and livelihood to more than 1.3 lakh people across levels, industries, and geographies. His platforms–Mount Talent Consulting & Rozgar.com–use new-age Artificial Intelligence to help provide jobs and livelihood to millions of people. He has launched AI-based products such as AI-based HRMS and AI-based job portals.

Kunal Gupta has been empowering the HR space with AI-driven Enterprise HRMS which has unique features to increase employee productivity by 70%. It has features that include a chatbot for interviews, Employee Productivity Management, Employee Performance Management, Secured Employee Communication–Voice, Video, and Group-based. Real-time task and employee tracking through Geotagging, Geofencing, real-time analytics, and chatbot-based helpdesk.

A first-generation entrepreneur, Kunal Gupta operates businesses in Employment, Technology, and Infrastructure across India, the US, the UK, South Asia & UAE. Having worked with more than 700 clients including Fortune 500 companies, his clients comprise Amazon, Boston Consulting Group, McKinsey, Accenture, Flipkart, Honeywell, Bharti Airtel, Mercedes, Ernst & Young, OYO Rooms, KPMG, Landmark Group- Worldwide, American Express, ICICI Bank, HDFC, Mphasis, Sapient – Publicis, Cognizant, Lazada – Alibaba group, Adobe Systems, and others.

Kunal Gupta has always addressed the concerns faced by clients through multiple solutions including onsite, offshore, project-based models, contractual temporary staffing models and also headhunting people at the leadership level for multiple organisations. It has defined the best practices in Human Resource Consulting, Market Intelligence, Compensation Benchmarking, Job Grading, Organisation Development, Training and Development, Recruitment and Staffing, Performance Management, etc

An avid speaker, he has been a voice for national & international forums on employment, technology, and entrepreneurship. He is also an active member and contributor to CII, TiE, NASSCOM, Sector Skill Councils, National Skill Development Corporation, MSME Industry bodies, Global Incubation Centres, and other associations.

His determination, perseverance, and zeal have made him the recipient of the iconic Philip Kotler’s “Emerging CEO of the Year” Award in 2020 and awarded & honoured by Chief Minister of Haryana, Shri Manohar Lal Khattar, for Industry Integrated Employment Promotion. He believes in living more-life-in-one-life to create a legacy and impact on the world.

Media Contact:

Rosy Sharma, +91 9582495515, rosy@valueinnovationlabs.com

IVEPOS is now live on Mswipe Moneystore application store: Great news for Restaurant and Retail businesses

IVEPOS is now live on Mswipe Moneystore application store: Great news for Restaurant and Retail businesses

Bengaluru, India:- IVEPOS, one of India’s leading Point of Sale (POS) applications, is now available on the Mswipe Money store. Retail businesses commonly use the Mswipe Money store for accessing various POS softwares. Being a trusted platform, Mswipe has strict assessment criteria for approving POS applications. IVEPOS is the latest entry in the list of prestigious and reliable applications available on the Mswipe Money store for retail traders. The platform has classified the Money store app under different categories. However, the users can mostly find three types of applications on this platform: merchant-specific, billing or inventory management, and other similar utility apps.

IVEPOS – An Advanced POS Application

IVEPOS is developed by Intuition Systems, a trustworthy name in the field of POS software development. The developer recommends this application to restaurants and retail owners. For small and medium-size businesses this application is convenient due to its cost-effectiveness. Nevertheless, it commits a steady revenue increase in the case of the retail shops and restaurants.

Mswipe onboards applications are packed with advanced features that add value to the merchant’s business. Moreover, applications must adhere to modern security protocols to get approval on this POS application – The money store. Two major highlights of the IVEPOS application are the cloud data server and the advanced POS features.

IVEPOS is an AI-integrated POS application for restaurants and retail shops. It improves efficiency and reduces errors in payment processing. Most importantly, the application is affordable for small retail stores, restaurants, cafes, and fast food centers. Retail businesses and restaurants can get their hands on IVEPOS for an efficient inventory and employee management platform. Additionally, businesses can also manage vendors and customers using this tool.

IVEPOS is a versatile POS and business management software that eliminates the requirement of multiple apps. Therefore, it is a one-stop platform for business management for small and medium businesses. Since you do not have to use multiple apps, you can enjoy the convenience of switching between tasks seamlessly. Some significant features of the application are Billing, Payments, Inventory Management, Customer Management, Sales Analytics, Multiple store support, etc.

Idly Guru: IVEPOS’s New Customer on Mswipe

Idly Guru is a new food truck business in Bengaluru, and it serves hot and delicious idlis at only Rs. 10 rupees. This food joint is one of the novel clients of the IVEPOS on the Mswipe platform. Idly Guru is the fastest-growing food joint in India which signed the deal for over 200 licenses with Intuition Systems’ IVEPOS.

The company is looking forward to selling more IVEPOS licenses for the Mswipe’s merchants. Many small to large restaurants and retail stores have immensely benefitted in managing their payment gateways by using the IVEPOS application.

Frequent Updates

Intuition Systems, the developer of IVEPOS, assures frequent updates of the tool for the subscribers. The frequent updates ensure zero bugs and technological glitches. On the other hand, the company introduces new features to the application by releasing the updates.

The introduction of the new features with application updates does not change the pricing policy for the users. The buyers will continue to use newly added features with their old subscription agreement. Intuition Systems has developed an excellent brand value by rolling out the IVEPOS application for restaurants and retail stores.

Visit the Mswipe Money store and download the IVEPOS application for your retail business. Click here to visit the Mswipe Money store:  https://bit.ly/3xZbXOh.

About Intuition Systems

Intuition Systems is a Bengaluru-based company for developing POS applications using advanced technologies such as cloud storage, artificial intelligence, etc. The company has developed multiple applications, and IVEPOS is one of the company’s most successful products.

Click here to download IVEPOS app from the play store:  https://bit.ly/37uMO2U.

Artificial Intelligence and eCommerce

Artificial Intelligence and eCommerce

The relationship between artificial intelligence (AI) and eCommerce is growing. As more consumers turn to online retail to purchase goods, online businesses continue to grow at an exponential rate. In addition to a high growth rate, ecommerce has become a highly competitive business, and top players in this field are continuously innovating to remain ahead of the competition. If you’re interested in increasing your profits and enhancing your customer experience, AI and eCommerce can help you achieve this.

Today, over half of ecommerce brands are actively investing in AI, and the tools used to track the growth of their business are widely available for free or at a very low cost. Many of these tools are available as software as a service or apps. Some of these tools include Google Analytics and WordPress plugins. These can help you track your business more effectively. And because AI helps you make informed decisions, it can help you maximize your profits.

AI can make online shopping more personalized. For example, it can introduce customers to new products they may not have otherwise known about. Chatbots can also serve as virtual assistants for consumers, telling them whether an item is in stock or if it’s out of stock. By using artificial intelligence, a chatbot can interact with customers twenty-four hours a day. This increases the likelihood of retaining potential customers and boosting your bottom line.

Using AI can also help you make more money. Using machine learning to detect anomalies in your network and analyze them in real time can improve your ROI. For example, AI can detect fraud by analyzing patterns in your data. It can also detect errors in your website and suggest improvements. Besides making your site more efficient, AI can increase sales through upselling and cross-selling opportunities. There are many benefits to incorporating AI into your online store.

Using AI for eCommerce is a powerful way to increase sales. Whether you’re selling books or electronics, smart speakers can help you enhance the overall experience of your customers. If you’ve ever purchased an item and wondered which one would be better for you, AI can help you find it. By analyzing your data, you can use AI to create a unique shopping experience for your customers. A successful ecommerce business is one that can provide a unique customer experience.

In addition to identifying trends in ecommerce, AI can predict the next best time to purchase products. It will also analyze your previous purchases and suggest similar products to you. The same goes for your inventory. With AI, you can optimize your warehouse and keep your inventory at an optimal level. It will help you save on costs by analyzing your data. Intelligent automation will increase your sales by implementing the AI in your eCommerce store. The advantages of artificial intelligence in eCommerce are numerous.

Nay.AI, an artificial intelligence health platform, launched in sync with UNSDG3

Nay.AI, an artificial intelligence health platform, launched in sync with UNSDG3

Nay.AI to provide timely clinical interventions in saving lives

The newly introduced healthcare platform “Nay” makes use of components of Artificial Intelligence to provide timely interventions for diseases. 

Tension and stress due to medical uncertainties are ubiquitous. Health-related news of a family member or even self often makes people vulnerable. Gaping holes in the healthcare support systems turn into nightmares. Even with the best healthcare facility, no one can guarantee the right treatment.

In an attempt to bridge such vast gaps, a group of senior visionaries and industry leaders have designed Nay.AI; an ecosystem to provide just in time help to patients and intelligent decision support insights to doctors. This healthcare system aims to help UNSDG3 reach some of the goals with NLP (Natural Language Processing) and CV (Computer Vision) technology components of Artificial Intelligence. Timely and well-informed clinical interventions enabled by Nay.AI can save millions of lives in the days to come.

 

Avijit Guha, CEO at Nay, said, “Nay.AI is an equitable platform. We are bringing in a bunch of life-saving SOPs that will institute life-saving across socioeconomic classifications at par”.

The professionals in the core team of Nay have been working in the educational technology field for several decades. They have been developing software applications for dealing with education-related problems. The wide impact of COVID19 and rampant wrong treatments and ignorance around the subject influenced the team in repurposing their technology components towards saving human lives and building this history-making healthcare ecosystem, Nay. According to a clinical study at the University of Montreal, young brains lack the wisdom of elders. This gives the team of senior professionals at Nay who have extensive knowledge in their respective fields an edge over the youth-dominated start-up industry.

Mr. Guha mentioned, “We designed Nay.AI as the world’s biggest healthcare platform. Ignorance and lack of timely intervention are the biggest reasons for fatalities across the world. With Nay, we want to save as many lives as possible. We do not want people in the forthcoming world to die due to human errors or ignorance”. “It’s a long way to go; the platform is coming up brick by brick. The Neonatal and Geriatrics offerings will be available in India by the end of 2022.”

 

About Nay:

Many people lose their lives due to a lack of timely medical intervention or the non-availability of the right insights with the treating doctors. Understanding this need of the people for a healthcare venture Nay has been introduced. This healthcare venture aims to help UNSDG3 reach some of the goals with NLP (Natural Language Processing) and CV (Computer Vision) technology components of Artificial Intelligence. With the help of this, timely and well-informed clinical interventions can be provided to the patients during health emergencies.