इमो कम्युनिटी जिन्हें कुछ नौजवानों ने मिलकर स्थापित किया है, यह कम्युनिटी बहुत तेज़ी से विस्तारित हो रही है और देश के विकास तथा समाज को आर्थिक रूप से सक्षम बनाने की दिशा में बहुत ही सुदृढ़ रूप से अग्रसर है। यह प्रेस वक्तव्य जारी करते हुए इमो कम्युनिटी को सही दिशा में ले जा रहे इमो डाओ के इंडिया सेल्स हैड 23 वर्षीय बहु प्रतिभाशाली और उभरते प्रेरक वक्ता, दिल्ली विश्वविद्यालय के स्नातक और युवा उद्यमी हर्षित जुनेजा ने इमो कम्युनिटी द्वारा की जा रही कल्याणकारी सामाजिक गतिविधियों के बारे में जानकारी दी। उन्होंने बताया कि इमो कम्युनिटी का उद्देश्य सिर्फ आर्थिक दृष्टिकोण नहीं है अपितु देश के नौजवानों में समाज कल्याण के प्रति जज्बा पैदा करना है जो किसी भी रूप में हो सकता है। उनके अनुसार किसी भी लक्ष्य को प्राप्त करने के लिए पहली सीढ़ी से ही चढ़ना पड़ता है। हर्षित ने बताया कि हमारे देश के युवाओं से ही देश को उम्मीदें हैं। जब तक हमारा युवा समाज से नहीं जुड़ेगा तब तक वह देश की सामाजिक स्थिति से परिचित नहीं हो पाएगा और इस दिशा में कोई कल्याणकारी कदम उठाने की विचारधारा पैदा नहीं कर पाएगा।

सचिन शर्मा एवं इमो दाओ के सेल्स हेड हर्षित जुनेजा ने इमो कम्युनिटी युवा साथियों शुभम शर्मा, आकाश झा, गणेश मेहता, साहिल, केशव, रविन्दर, सरबजीत सिंह तथा अन्य लगभग 50 इमोइयन्स के साथ मिलकर दिल्ली की 45 डिग्री की भयंकर गर्मी में लोगों को लू के थपेड़ों से राहत पहुंचाने के लिए उत्तरी दिल्ली तथा दिल्ली के अन्य क्षेत्रों में मीठे जल की व्यवस्था की। आग उगलती गर्मी में आयोजित इस अवसर पर सभी का उत्साह देखते ही बनता था। क्षेत्रीय निवासियों ने इमो कम्युनिटी के इस सामाजिक कार्य की खुले दिल से प्रशंसा की। इस पर हर्षित ने क्षेत्र के जिम्मेदार व्यक्तियों को इस प्रकार के आयोजन करने की सलाह दी तथा आवश्यक होने पर सम्पर्क करने का न्यौता भी दिया। यह एक प्रकार से सामाजिक जागृति लाने वाला कदम है।

हर्षित जुनेजा और इनकी मुख्य प्रतिभाशाली टीम के सदस्यों शुभम शर्मा, आकाश झा और सरबजीत सिंह जैसे युवाओं ने देश के अन्य युवाओं को प्रभावित किया है।

हर्षित ने यह भी कहा कि हमारे लिए यह तुच्छ और नगण्य कार्य है जिसका प्रचार करके हम किसी प्रकार का डंका नहीं पीट रहे और न ही हमें कोई नाम कमाने की लालसा है। पर इसके बारे में प्रचार करने की पीछे हमारा उद्देश्य केवल यही है कि अन्य लोग भी ऐसे आयोजनों से प्रेरित होकर समाज कल्याण की दिशा में अपना योगदान दे सकें। बकौल हर्षित ‘जंगल में मोर नाचा किसने देखा’। लोगों को हर दिशा में आत्मनिर्भर बनाने की दिशा में कार्यरत हर्षित ने बताया कि इमो कम्युनिटी तेरा-तेरा लंगर सेवा (ईएसआई अस्पताल दिल्ली) से भी सक्रिय रूप से जुड़ी है और प्रत्येक मंगलवार को अपनी सेवाएं प्रदान करती है। साथ ही उन्होंने कहा कि यह भी सुनिश्चित है कि किसी भी सामुदायिक या सामाजिक गतिविधि से जुड़ने के बाद जो आत्मसंतोष मिलता है उसका कोई मुकाबला नहीं है। इमो कोर मैनेजमेंट और विशेषकर सचिन शर्मा के मार्गदर्शन में प्रशिक्षित हुए हर्षित जुनेजा आज इमो कम्युनिटी के सेल्स हेड के रूप में युवाओं का नेतृत्व  कर रहे हैं और विकेन्द्रीकृत टेक्नोलॉजी के ज्ञान को अपनी टीम के द्वारा लोगों के मध्य सफलतापूर्वक रख रहे हैं।

ज्ञातव्य है कि ऐसे विराट आयोजनों की पूरी व्यवस्था हर्षित जुनेजा और उनके साथी समय-समय पर अपने ही आर्थिक योगदान से करते रहते हैं तथा किसी से भी आर्थिक सहयोग की अपेक्षा नहीं रखते। हर्षित ने बताया कि इमो कम्युनिटी जिस उद्देश्य को लेकर आगे बढ़ रही है वह उससे पीछे हटने वाली नहीं है। उनका कहना है कि वे निःस्वार्थ रूप से इस दिशा में कार्यरत हैं तथा लोगों को इसके बारे में बताकर उन्हें इमो कम्युनिटी का हिस्सा बनाना चाहते हैं जिससे कि इमो कम्युनिटी एक विशाल रूप धारण कर सके तथा इससे जुड़ने वाला प्रत्येक युवा व अन्य कोई व्यक्ति इससे प्रेरित होकर आत्मनिर्भर हो सके तथा आर्थिक रूप से स्वतंत्र हो सके। इसी में हमें आर्थिक रूप से स्वतंत्र भारत के दर्शन होते हैं।

हर्षित ने बताया कि इमो कम्युनिटी इस भयंकर लू के समाप्त होने तक ऐसे सामुदायिक कार्यों में सक्रिय रहेंगे तथा अधिक से अधिक लोगों की सेवा करेंगे। उन्होंने यह भी कहा कि न सिर्फ लू जैसी प्राकृतिक आपदा में अपितु जब भी समाज को जरूरत होगी इमो कम्युनिटी के सदस्य सेवा कार्य करने वालों की पंक्ति में सबसे आगे खड़े मिलेंगे। हर्षित, शुभम, आकाश, सरबजीत जैसे उत्साही युवा नई दिशा और नई तकनीक का इस दुनिया में परचम लहरा रही हैं  … ये युवा किसी भी स्थिति में अपने समाज और देश के सहयोग और सहायता के लिए तत्पर हैं और युवाओं के लिए उदाहरण हैं।

Bengaluru, India: Bengaluru headquartered business accounting platform Vyapar has acquired SaaS startup NeoDove for an undisclosed amount. This is Vyapar’s first acquisition with which it hopes to further strengthen and step up its efforts to cater to the SME sector.

“Building on our six years of success, the acquisition of NeoDove is our next big step to broaden the scope of problems that we solve for the MSMEs of India aligning to our larger goal of solving 360-degree problems of MSMEs” said Sumit Agarwal, founder & CEO at Vyapar

Vyapar recently raised $30 Million in Series-B funding led by WestBridge Capital with participation from existing investors Indiamart & IndiaQuotient. Fortytwo.VC also participated in the round.

Vyapar’s mobile-first solution helps businesses generate bills and GST invoices, manage transactions, make smart decisions on inventory purchases, and provides access to accounting reports on the smartphone to owners. The app is available on the Google Play Store.

NeoDove, founded in 2020 by Arpit Khandelwal and Ankit Kumar Agrawal, provides a unique telecalling and sales engagement solution for small and medium-sized businesses. Through their unique CRM system, NeoDove provides their customers with features that are required to drive better results from their sales, marketing, and customer engagement efforts.

Both NeoDove and Vyapar are driven to make life easier for small and medium-sized businesses, and this acquisition comes on the back of meeting the growing demand for cutting-edge technologies for the less technologically-savvy SMEs.

“It’s incredibly inspiring to see how far we’ve come, as well as how our users have been able to scale and grow their businesses. Now with Vyapar’s support, we look forward to reaching even greater heights.” – Arpit Khandelwal, Co-founder, NeoDove

Author Aniket Vats is one of those young authors in India who dare to think differently and succeed in their attempt in sharing fresh thoughts and ideas with their readers. Aniket has studied human psychology intimately both academically and as an observer. His recently released e-book traces the journey of an individual who adheres to certain notions and how his belief system leads him to where he reaches in life.

Talking about the novel, the young author says, “Human beings are a product of their own psychology about life. I have tried to explore this concept through this book. Psychological Love’, which happens to be the title of the novel, gives you a clear glimpse of what you should expect from it. It explores several things that a young individual faces in his life at different points. The book explores the relationship between the protagonist and different people in his life like his teachers and friends who play an important role in shaping his life.

Apart from drawing experiences from his own life, the kind of situations he saw people around him dealing with also helped Ankit in his writing process. While many books have revolved around love and its different aspects, there are very few authors who have been able to link it to one’s psychology. Interestingly, this book explores the love of a person for his psychology and how deeply it impacts him.

“The book also touches upon the complexities of a father-son relationship which is seldom talked about. I have explored the issue of peer pressure and the kind of psychological effect it has on students. I have also written about the ‘hermit point of view’ which is essentially about how you can have a broader view of the world around you. Most people don’t realize this but our individual psychology is responsible for how we navigate through life”, he says.

Aniket considers himself to be a ‘life learner’. He believes one lifetime is not enough to learn and process all that the world has to offer. According to him, every day one must make it a point to observe life closely and understand what it is trying to teach us. Every day, he says, can teach us an important lesson if we are observant enough. His philosophies and ideas on life reflect in the books authored by him.

Elaborating on what inspires him as an author, he says, “To have original ideas and offer something new to the readers, you must keep your eyes and mind open. I am a keen observer of human behaviour and try to understand how an individual’s thoughts influence their actions or the decisions taken by them. When people read my books, they can relate too many of the situations depicted in them. My books are steeped in realism and I make an attempt to delve deep into ideas that have not been explored or discussed earlier.”

‘Psychological Love’, authored by Aniket Vats, is available in e-book format on Amazon. The novel is available for free and can be read on a Kindle device and other e-book readers as well.

Website: – https://aniketauthour.com/

Critical patient care or medical evaluation of the bedridden was a thing of complexity in the past. One can now easily avail of unparalleled health checkup services in the comfort of their own home. X-rays, ECGs, and many other diagnostic services are being offered at the patients’ homes to provide convenience to ordinary people. These medical supports from “Star Home Care” are a perfect blend of compassion and prudence.

The organization has a vast team of dedicated nurses and healthcare workers who offer their best services to the patients. Star Home Care also focuses on providing flexible timings so that the patients can avail themselves of the critical care at any time of the day.

The elderly or the bedridden patients find it difficult to travel to a diagnostic center and sit for long hours waiting for their turn. Star Home Care has narrowed down this trouble by offering in-home services of medical evaluation tests like X-rays, ECG, blood sample collection, and delivering the test reports with complete accuracy and confidentiality.

Earlier detection of diseases saves patients from unnecessary hospitalization and chronicity. Star Home Care and its state-of-the-art laboratory with cutting-edge technology and sound imaging services provide unprecedented health evaluation that holds absolute credibility.

Some of their essential services include Digital X-Ray at Home, ECG &Holter at Home, NCV at Home, EEG & Sleep Study at Home, Pulmonary Function Tests at Home, Uroflowmetry Services at Home, Fastest Blood Collection, and Special Health Packages, among others.

Star Home Care is not any new entrant in the industry, but it is a sub-branch of the 44-year-old lab, Star Imaging and Path Lab Pvt Ltd. This speaks volumes of its industry expertise and brand recognition. The entity also offers certified test results verified and approved by a team of qualified physicians.

Star Home Care was founded by a 44-year-old lab, Star Imaging and Path Lab Pvt Ltd, to provide the best diagnostic services to patients who cannot move or are bedridden. Star Home Care is a one-of-its-kind diagnostic service provider in Delhi-NCR that aims at providing highly accurate health checkups and diagnostic tests at your doorstep. Their highly qualified doctors and nurses, and other team members ensure a seamless service eliminating the need to visit the medical facility.

Website: – https://www.starhomecare.co.in/

  • Investment led by Maruti Suzuki, GHV, Hakuhodo Inc., with participation from existing investors Mumbai Angels & IIIT Seed fund
  • First investment made through the Maruti Suzuki Innovation Fund

Bengaluru: DaveAI, a virtual AI avatar led sales experience platform announced a strategic round of investment led by Maruti Suzuki India Ltd – India’s largest automobile brand, GHV – India’s first and biggest industry Co-Creation innovation and investment group for Japan, Singapore, and South East Asia, and Hakuhodo Inc. – A global top 10 Integrated Marketing & Innovation Company. The round also saw participation from existing investors Mumbai Angels Network and IIIT Seed fund.

Talking about the investment, Sriram P H, Co-founder & CEO said “This strategic round of investment will help us meet growing global demand for assisted digital sales experiences. We have scaled rapidly in the last year with these strategic partnerships and are in early discussions about our Series A round to take us through the next phase of global growth.”

DaveAI was the winner of the Maruti Suzuki MAIL program, powered by GHV India’s largest mobility testbed. Maruti Suzuki is leading this round by making its first investment through the Maruti Suzuki Innovation Fund. “The investment would help MSI strengthen its offering to customers by creating a customised sales experiences on the web, virtual reality, and augmented reality,” the auto major said in a regulatory filing. DaveAI’s Virtual AI avatars power Maruti Suzuki’s digital car-buying journey across cars delivering a>30% increase in sales metrics.

DaveAI virtual avatars mimic a human sales brain coupled with state-of-the-art 3D Visualization, which is an industry first. “We are at the forefront of enabling some of the country’s largest brands in retail & banking, to take their first step in creating brand avatar-powered immersive Metaverse experiences,” said Dr. Ananth, Co-founder & CTO of DaveAI.

DaveAI has already leveraged GHV’s Digital transformation Lab & Industry Co-Creation programs to engage & scale with large enterprises in India & South East Asia. According to Mr. Vikram Upadhyaya, founder, GHV Group – “We, as GHV, are delighted to back DaveAI with additional capital, as the company has shown a consistent performance on T.E.S.T.PoC (C), GHV’s proprietary venture evaluation thesis. Further, the company aligns well with GHV’s vision of empowering Deep tech digital portfolios, as a part of its Digital Transformation framework for Enterprises such as Maruti Suzuki. This is one of the first examples of the most successful outcomes of the Maruti Suzuki MAIL program powered by GHV, and I am sure there would be many more to come.”

DaveAI witnessed 300% YoY growth in revenues in FY 2022. The platform is leveraged by large enterprise customers that include Maruti Suzuki, Hero MotoCorp, BPCL, Landmark Group, Raymond, Karnataka Bank, etc. “Hakuhodo Inc. is very bullish on Indian Startups’ Innovation capabilities.

DaveAI’s technology will be integrated with Hakuhodo’s Advance MarTech Stack and will be made available in 150 offices across 20 countries, creating an edge for the Global Network” – Rakesh Yadav, CEO of Hakuhodo Group’s India Digital arm, AdGlobal360, said.

DaveAI has strong partnerships with leading technology companies such as Intel and SAP. With MSIL & Hakuhodo joining in, DaveAI is all set to build an Industry first platform that will help create the next generation of sales experiences.

This round also saw participation from DaveAI’s existing investors Mumbai Angels – India’s premier platform for private investment that holds an AUM of USD 130 Mn and a 200+ strong portfolio spanning a wide range of sectors, & tech startup investor IIIT Seedfund.

Talking about DaveAI’s capability in reshaping businesses, Nandini Mansinghka, Co-founder & CEO of Mumbai Angels said “AI-driven retail applications are coming into the limelight as the need for advanced data-driven analytics and engagement become the norm. DaveAl, with its real-time analytics solutions for customized recommendations, holds immense potential in boosting retailing KPIs for businesses. I am confident that the fresh capital will enable them not only to scale up but also maximize the profitability of retailing businesses.”

Talking about the investment, Mr.Viiveck Verma, Co-founder of IIIT Seedfund said “We have a longstanding association with DaveAI since their early stage when our network investors were mentoring them as part of IIIT CIE’s Avishkar program. It is great to see this deep tech platform now being used by several global enterprises and one of them making a strategic investment. As existing investors, we are glad to continue supporting the team at DaveAI as they venture into the next phase of growth.”

Fellow Technology founder and CEO, Dharma TejaNukarapu recently embarked on an incredible all-India expedition, aiming to make healthcare accessible and personalized for everyone across the Indian subcontinent. Starting in April 2022, the journey covered 29 States, 2 Union Territories, 31 Cities, and 12,441 kilometers in 20 Days.

Fellow Technology was founded in 2016, in Raleigh, North Carolina, with the goal of bridging the gap between patients and their providers and improving the healthcare industry through simple yet powerful technology.

“With Indian medical service consumers becoming more conscious towards their healthcare upkeep, India is full of opportunities and has become one of the leading destinations for high-end diagnostic services,” says Mr. Dharma.

Fellow Technology’s digital healthcare and wearable technology promise to seamlessly integrate into every person’s life, thereby empowering the people to be more self-administrable with their healthcare.

During this journey, Fellow Technology enrolled 1,000+ members across India onto their health coverage plans, offering 3 lakhs worth of hospital coverage, 2 diagnostics, 6 consultations per year, and up to 40% off on prescriptions.

“The hospital industry in India is forecast to increase to Rs. 8.6 trillion (US$ 132.84 billion) by FY22 from Rs. 4 trillion (US$ 61.79 billion) in FY17 at a CAGR of 16-17% For a diverse nation with unique problems related to every region, it was important for Fellow to better understand the key health and insurance needs of every state and devise a personalized healthcare package.”, says Mr. Dharma.

Unlike all other market players, Fellow Technology is the only health care provider that enables connected health. Fellow Technology’s smart ecosystem allows people to track their health, prescriptions, consumption, vitals, activity, and nutrition. Fellow Technology even provides a health coach for better nutrition.

With unlimited access to healthcare networks and healthcare professionals, Fellow Technology is offering 24/7 unlimited consultations, case-less prescriptions with express pick-up/drop-off, up to 100% coverage of OPD expenses, and up to 50% off on prescriptions.

“I strongly believe that when we start to look at impossibilities as speed bumps rather than walls, we give ourselves time to slow down and think, rather than giving up. For me this journey was about serving a greater purpose, that is, to reduce the huge gap in our health system with respect to access and affordability”, says Mr. Dharma

Sharing an interesting and inspiring incident from the journey, Mr. Dharma shared, “One of the biggest challenges on our journey was when we visited the land of Blue Hills and Red River – Assam, right at the beginning of the storm. It was a humbling experience as we came face to face with the problems of the people in such extenuating circumstances. I take pride that we were able to help the people and enroll them into our coverage and we’re already processing their claims as we speak.”

Traveling and interacting with so many individuals will help Fellow to personalize healthcare for such a massive population and identify key metrics to better understand the shortcomings related to every state.

Fellow Technology identified the metrics related to the availability of healthcare per state, which includes the number of PHCs (primary health care centers), number of multi-specialty hospitals, and number of super-specialty hospitals, private centers, and government centers. Additionally, the team researched and gathered data related to the health insurance coverage available in every state and identified the complexities the people of India are facing with their current providers.

“A key thing I’d like to mention here is how the needs of the patients are impacted with the various health cards causing significant payment delays, making claims processing one of the most gruesome experiences for a patient.” mentions Mr. Dharma.

The team at Fellow Technology uses state-level data to categorize the population by age group, occupation, financials, and prominent health conditions to ensure healthcare is accessible to everyone.

“I experienced a range of emotions during this incredible journey and seeing the lack of awareness and accessibility towards healthcare in India, It has made my conviction even stronger to pursue this ambition with greater zeal. One such emotional experience was in Delhi, where a group of senior citizens shared how they feel ignored in a time of need. It is extremely sad that the age group that deserves the maximum attention is feeling ignored and has such great difficulty with their health claims and accessibility.” recalls Mr. Dharma.

In another conversation with salaried individuals earning between Rs. 30,000 to Rs. 1 lakh, Mr. Dharma discovered how hidden costs in their health policy impact their claims processing, forcing them to pay 50% of the treatment cost out of pocket.

Fellow Technology is planning to launch 10 to 15 vehicles in every state from next quarter to touch every corner to identify access and affordability problems and build digital solutions in collaboration with major insurance providers and other healthcare organizations to provide instant custom solutions and digitally track the outcomes.

Speaking about Fellow Technology’s future plans, Mr. Dharma mentioned “Fellow Technology believes that healthcare access and affordability is a universal problem. Most of the non-compliance and adherence issues are caused by access and affordability. We will start a similar campaign in the USA to cover all 50 states in collaboration with major providers to bring access and affordability to patients.

India’s top DJ, Prithvi Sai pays Tribute to his favorite singer once again on 4th June, this time at Glocal Junction Kondapur, is where to spend the weekends.

Everyone needs a retreat from their busy schedules, a space where they can switch off their brain, enjoy some gourmet food and catch up with their friends over some chilled drinks or dancing all night on the floor.

After the successful series of sold-out Tribute shows for A R Rahman, Arijit Singh, Amitab Bachchan, and Khans Special, on popular demand, India’s most popular and energetic DJ, Prithvi Sai is all set to pay Tribute to Arijit Singh once again on Saturday, 4th June at Glocal Junction, that will allow audiences in Hyderabad to enjoy his dynamic and energetic performances compiling the popular songs of Arijit Singh, mixed in a fusion style, blending western music with Indian roots. Prithvi will be creating an unprecedented audiovisual experience with a live visual show that will offer a concert-like experience for Arijit Singh music lovers and is sure to make everyone’s next get-together a good time. The multi-genre live performance will feature more than 100 best songs from Arijit Singh’s repertoire.

Glocal Junction provides a unique experience to wake up the weekends with fun and frolic at Hyderabad’s most central location. The place offers electrifying music and ambiance at the modern & stylish meeting point. For party lovers and those looking to spend the weekends surrounded by delicious food and great music, Glocal Junction Kondapur is a one-stop club for them.

Glocal Junction is all about bringing people the best flavors from around the world. The mouthwatering dishes that their expert chefs prepare can leave anyone spellbound. The interiors of this place also transport you to a whole different world, making it one of the best hangout spots in the city of Hyderabad. The club also hosts live performances by famous DJs every weekend, Friday and Saturday to make nights more fun and memorable. Every Friday will be Ladies’ Night with one of the most famous artists performing. Ladies are sure to be lured by the charm that this cafe offers. From oh-so-delicious food to jaw-dropping aura and great music, one will find everything to make their weekends a blast. Saturdays’ will be special shows with popular artists performing.

The charming ambiance of the club is sure to keep people glued. This is one of the most happening clubs in the city on weekends. One won’t find a better place in all of Kondapur for any party or celebration, and this great lounge bar is certainly worth checking out! All in all, featuring live performances by popular DJs, great food & drinks, and a fun atmosphere, Glocal Junction promises to have the first-time visitors coming back for more again! So, Hyderabad! Get ready & experience a revolution in clubbing happening right in the heart of the city.

Don’t miss the Special Show on Saturday 4th June, A Tribute to Arijit Singh – Special & Exclusive Night featuring DJ Prithvi Sai.

For more details contact

Glocal Junction, Kondapur, Hyderabad

Abhishek Sharma is launching his brand-new book, “Business Secrets at 900°C”, available on Amazon and targeted at fans of the Business books genre. More information is available at the website: https://www.amazon.in/dp/B0B1VC4P2D/

Heat Treatment plant owner Abhishek Sharma is launching his brand-new book, “Business Secrets at 900°C”. The book is set to go live on May 25th, on Amazon and is expected to become a big hit with fans of the Business books genre.

More information on the book can be found here: https://www.amazon.in/dp/B0B1VC4P2D/

This is the first book Sharma has authored. The book was written with the aim in mind to fast-track the learning for newbie business owners. The author is excited about this launch because he has collated in the book, all the knowledge that will allow any entrepreneur to gain business success. He opines that more than inheriting money, one should inherit knowledge, and books are the best way to share this information with the future generation.

Business Secrets at 900°C sets its main focus on seven principles of business success plus the practical implementation of heat treatment in modern industries. Readers will likely be interested in the author’s never-before-revealed heat-treatment process.

Abhishek Sharma has a background in Heat Treatment processes that he learned from his father, Mr. Omkant Sharma. His father founded Abhishek Enterprises and the forty years of his father’s experience combined with the author’s ten years of experience in heat treatment, metallurgy, and business practices helped shape the vision for the book.

When asked about why he wrote the book, Sharma said: “The purpose of writing this book is to pass the knowledge I gained over to future generations. Most people pass their wealth to their children but that’s not enough. There should be a transfer of knowledge as well. Also, I didn’t want to live with the regret of not being able to write this book. Without proper knowledge and guidance, it will take many years of failures for beginner entrepreneurs to even reach a profit. Business is a long, hard road, full of failures, and unless someone mentors you, it will take decades to reach your goals.”

Abhishek has hopes that the book will inspire a new generation to learn from the author’s mistakes and rapidly gain business knowledge. He believes that it is important to share one’s knowledge and not be afraid of the competition.

In a recent interview, the author made a point of thanking his father, Mr. Omkant Sharma for their part in the creation of the book, saying: “My father has been a great model for me growing up, and I want to be a model father for my son too.”

Those interested in learning more about the book can visit here: https://www.amazon.in/dp/B0B1VC4P2D/

As an embroidery type, Zardozi has been around for a very long time. However, its popularity was limited to women, of a certain age group, in North India. Now, Zardozi is becoming popular all across the country among girls and women of all age groups courtesy of Zardouzee, a brand from the house of the renowned Ganeshi Lall Emporium in Agra in Uttar Pradesh. Though Zardouzee was launched just six months back, the umbrella brand is more than 175 years old.

While Zardouzee manufactures a wide range of products, they plan to build its identity as a luxury and designer handbag brand. The brand specializes in hand-crafted Zardozi embroidery and employs artisans who have studied this branch of embroidery for years. While most of the products that come from the house of Zardouzee are affordable, there are some premium-priced products as well. The brand’s target consumer base comprises those who prefer buying medium-range or high-value products.

Talking about the vision behind the brand, Alark M. Lall, founder of Zardouzee, says, “The brand aims to make the magnificent artistry of Zardozi more accessible to the younger generation. Handmade bags have been one of our highest selling product categories. We ensure that our designs reflect Zardozi in its most authentic form and are contemporary at the same time. We have provided artisans with a well-designed platform to showcase their skills in Zari work in various forms. Zardouzee comprises a team of skilled artisans who handicraft hand-embroidered clutches and bags, among other products, for women.”

‘Zardouzee’, the brand name has been derived from Zardozi art. Zardozi itself is a mixture of two Persian words. While zar refers to gold, dozi roughly translates to sewing. Professional artisans used metallic fleeces to design three-dimensional artworks using Zardozi techniques. In these designs, artisans use metallic threads incorporated with precious and semi-precious gemstones. In ancient times, silver thread and real gold leaves were two of the primary components that were used to craft Zardozi artwork. Now, most artisans use copper wire with threads made of gold, silver, and other material.

Since Rigveda. Embroidery with gold and silver threads has been prevalent in India. It gained further popularity during the Mughal era owing to its semblance in the form of Zardozi art, the intricate metal embroidery work done on fabrics such as silk, velvet, and satin. While Zardozi has been a prominent handicraft item in the Persian culture for ages, it has been adapted quite well by Indian artisans. The kind of intricate Zardozi work you see artisans doing in India is truly unique and one-of-its-kind.

“An artisan, with fine art skills, needs to put in hours to put together a simple Zardozi item. These are highly trained artisans for whom Zardozi is not a means of livelihood but their passion. They live to pursue this craft and take it further in different directions. I strongly feel that the amount of effort they put in cannot be measured in terms of money. However, the products offered by Zardouzee are reasonably priced. We are taking several steps to ensure the popularity of Zardozi embroidery reaches far and wide. While we are already offering a wide range of products to our customers, we will be launching more soon. We are committed to making Zardouzee a global brand”, says Lall.

Zardouzee has been built on the promise of preserving the nation’s heritage and representing it on a global platform. With the finest quality material and the creativity of the most qualified artisans, Zardouzee has the vision to create a global market of ancient handmade and sustainable accessories for women. The brand’s handmade products are skilfully embroidered and inlaid with different types of gemstones.

Zardouzee manufactures handbags, hand bracelets, jewellery boxes and several other items that represent Zardozi embroidery in its purest form. The entire catalog of the brand can be viewed at its official website www.zardouzee.com

Brand Concepts Ltd announces the appointment of Mr. Govind S Shrikhande as a Board Member

Adding another feather to its crown, Brand Concepts Ltd expands its Board of Directors to 7 by inviting Mr. Govind S Shrikhande in the capacity of Non-Executive Independent Director as well as Mentor in the field of his expertise and experience viz. customer-centric strategy, innovation, people, retail, etc.

Mr. Shrikhande aged 62 years is a Retail Professional with a Degree in Textile Technology (B.Text) from VJTI, Mumbai, and Masters in Marketing (MBA) from Symbiosis Institute of Management, Pune. He has 38 years of rich experience in the entire chain of Fabrics to Apparel to Multi-Format Retailing including Department Stores, Hypermarket, Airport Retail, Beauty, Home, Books, Music, etc. across Marquee Companies like Mafatlal, Johnson, Arvind, Bombay Dyeing and Shoppers Stop. In His long Journey, he has been closely associated with Many milestone events such as the Launch of Denim in India, the Launch of Arrow, the Revival of Vivaldi & Two Major Turnarounds at Shoppers Stop, etc.

He is also working as an Independent Director on the board of V Mart Retail, IR & H Pvt Ltd & Donear Industries Ltd, SDL Retail, and also on the Board of WeSchool & Symbiosis. He has been a Mentor with the Bombay Chamber of Commerce for the last 3 years under the shadow of The Leader Programme. He has been awarded several Awards like Retail Icons of India in 2019 by Images Magazine, Movers of Time by Samay Bharti in 2012, and Award of Excellence in 2012- For creating & nurturing excellence in the field of Business (Award by ASM Group of Institutes Pune) and many more.

Mr. Govind’s long history of successful leadership, coupled with his experience advising clients and people makes him an ideal person for this role. Mr. Abhinav Kumar, the CEO of the company, expressed his excitement at the addition to his team, saying, “We are immensely pleased to have Govind join our team. His vast experience makes me confident in the fact that being associated with him will surely make Brand Concepts a force to reckon with in the coming years. Together, we are poised to make our name globally and I look forward to working closely with Govind to continue to ensure Brand Concepts makes a positive impact on all stakeholders, including Our Customers, our people, Our shareholder & the society at large,” said Mr. Abhinav Kumar CEO & Whole Time Director, Brand concepts Ltd.

“I feel very privileged to take on this role at such an exciting time for our profession — the needs of customers, people, and other stakeholders are changing rapidly. Brand Concepts is dealing with these changes in thoughtful and innovative ways which will benefit all Brand Concepts stakeholders & businesses for years to come. I am positive that my experience will be put to good use and our association will enable us to give the company reach new milestones.” said Mr. Shrikhande.

About the Company:

Incorporated in the year 2007, Brand Concepts specializes in the retail of bags, backpacks & fashion accessories for the Indian markets. Brand Concepts is a premier resource for licensed fashion and lifestyle brands in the category – Travel Gears, such as Luggage Trolleys, Backpacks, and Small Leather Goods like Belts & Wallets for both Men & Women, Women’s Handbags, and Lifestyle accessories. We have some valued brands in our portfolio, like Tommy Hilfiger and some of Our in-house brands Sugarush and The Vertical. Our portfolio, with strategic product offering, makes us one of the preferred retailers across all formats. With the passage of time, we continue to get more efficient and stronger with our technical expertise and increasing market share. We make sincere efforts on transforming the latest trends into accessible fashion. Brand Concepts’ mission is to be the largest Multi-Brand Accessories Retail company in India and pioneer innovative concepts in Retailing to benefit the end consumer. Brand Concepts Ltd. has an Omni commerce business currently company runs 25 Stores in (COCO & FOCO format) and www.baglineindia.com

VISION -Become one of the world’s most regarded Fashion & Lifestyle Accessories retail entities, by consistently adding more valuable brands to our portfolio.

For further information on Brand Concepts Ltd. & Baglineindia.com write to media@brandconcepts.in