AiSA-X: Win More Customers–Powered by AI, Driven by AiSA-X

AiSA-X: Win More Customers–Powered by AI, Driven by AiSA-X

Businesses are constantly seeking smarter, faster, cost effective and more personalized ways to connect with customers, streamline operations, and scale growth. AiSA-X, a powerful, multi-functional AI assistant designed to meet the diverse needs of businesses–from startups to enterprises–across various industries. AiSA-X is more than just a chatbot. It is a transformative AI-powered platform that acts as a digital employee, sales agent, helpdesk assistant, booking manager, and data analyst–all in one, Your AI Agent for Converting Visitors into Loyal Customers, Visit https://aisa-x.ai/ to learn more.

What is AiSA-X?

AiSA-X is an intelligent AI assistant developed by Vinsights Solutions, purpose-built to cater to customer-facing operations. It leverages cutting-edge Retrieval-Augmented Generation (RAG) technology, LLMs (Large Language Models), and seamless multi-channel integration to deliver accurate, human-like conversations and automation that enhance customer engagement, reduce support workload, and drive operational excellence.

Unlike basic chatbots that rely on keyword matching, AiSA-X can understand context, retrieve information from documents, websites, or knowledge bases, and respond intelligently. With its modular design, businesses can customize AiSA-X to function in any scenario, whether that’s technical support, lead generation, appointment scheduling, or multilingual communication.

Real-World Use Cases for AiSA-X

1. 24/7 AI Helpdesk Support

For companies overwhelmed by repetitive customer queries, AiSA-X steps in as an always-on helpdesk assistant. It addresses frequently asked questions, fetches solutions from internal documentation, and even escalates complex tickets to human agents when needed. There is an option to human hand over whenever needed. Whether it’s an IT firm needing L1 support coverage or a SaaS company offering onboarding help, AiSA-X handles it with precision and empathy.

2. AI Sales Agent

In industries like e-commerce, automobile sales, or real estate, quick responses and intelligent product suggestions drive conversions. AiSA-X acts as a virtual sales assistant that interacts with visitors, understands their needs, and recommends the right products or services. It can even offer price comparisons, financing details, or demo scheduling–dramatically shortening the sales cycle.

3. WhatsApp AI Integration for Businesses

Modern customers prefer to communicate over platforms they already use. AiSA-X can be integrated with WhatsApp Business, allowing businesses to handle queries, bookings, and transactions right inside the chat window. Customers can message a business number, and AiSA-X will respond instantly, powered by the same intelligence that drives website conversations. This is especially useful for logistics, retail, and service-based businesses.

4. Voice-Enabled Customer Service

With voice-in and voice-out capabilities using state of the art voice models, AiSA-X can speak and listen. This is vital for customer service centers or industries with a significant non-literate user base. Aisa-X becomes a voice assistant that talks to customers in natural speech, answering questions, guiding them through services, or collecting data.

5. Healthcare Appointment Booking and Triage

Hospitals, clinics, and telemedicine platforms use AiSA-X to manage appointment bookings, send follow-up reminders, and provide information about doctors and departments. It can also collect preliminary health information from patients and route them to the correct specialist, saving administrative hours.

6. Education & eLearning

EdTech platforms can embed AiSA-X for the admission process, answering student doubts, guiding them through course materials, and collecting feedback. It also supports lead capture for admissions, fee inquiries, and faculty availability–automating large parts of the admission cycle.

7. Real Estate & Property Management

In real estate, AiSA-X helps capture and qualify buyer or renter leads, schedules property visits, and shares listing information. For property managers, it can collect maintenance requests or tenant feedback–all automatically sorted and tracked.

8. AI for Human Resources

HR departments and staffing firms can use AiSA-X to screen candidates, answer policy-related questions, and schedule interviews. It can also act as a digital onboarding assistant for new hires, guiding them through joining formalities.

9. Banking & Financial Services

AiSA-X can act as a secure, compliant assistant that handles account queries, guides users through KYC, and explains loan or investment products. With integration to CRMs, it can record leads and help in client servicing workflows.

10. Travel, Ticketing, and Hospitality

AiSA-X automates itinerary planning, ticket booking, hotel reservations, and customer support for cancellations or rebooking. For event organizers or ticketing platforms, AiSA-X ensures that user queries are answered instantly while offering relevant suggestions.

Why Businesses Choose AiSA-X

* Omnichannel Presence: AiSA-X supports deployment on websites, WhatsApp, Facebook Messenger, Instagram, Slack, Telegram, and more–ensuring businesses can reach customers wherever they are.

* Custom Knowledge Uploads: Businesses can upload PDFs, documents, FAQs, or even sitemap URLs for AiSA-X to learn from. The assistant will retrieve relevant answers in real time.

* Multilingual Support: AiSA-X supports multiple languages, making it ideal for global businesses or companies operating in multilingual regions like India, Europe, or Latin America.

* CRM & Workflow Integrations: AiSA-X can connect to Zoho, HubSpot, Salesforce, and other CRMs, creating automated workflows for lead capture, ticket updates, and notifications.

* Security & Scalability: With support for user management, session tracking, and industry-standard security practices, AiSA-X is built to scale securely.

Built for B2B SaaS Providers

If you’re a platform builder, AiSA-X is white-label ready. SaaS providers can offer AiSA-X as a plug-and-play integration for their clients. It supports multi-tenancy, usage-based billing, and admin dashboards–ideal for agencies or developers offering AI-powered services.

From embedded signup flows to API integrations and chatbot training dashboards, AiSA-X has thought of everything. Businesses can get up and running in minutes and offer AI capabilities to their clients with minimal effort.

Proven Impact

* 50% Faster Lead Conversions reported by businesses using AiSA-X in sales workflows.

* 30% Reduction in Support Tickets due to intelligent auto-responses.

* 2x Increase in User Engagement when deployed on WhatsApp and Instagram.

* Up to 60% Cost Savings in customer support departments.

Ready to transform your customer experience with AI? Visit https://aisa-x.ai and see AiSA-X in action.

A Glimpse Into the Future

AiSA-X continues to evolve. Voice call automation, AI-driven analytics dashboards, and proactive outbound messaging are on the roadmap. With integrations into Zapier, Pabbly, and CRMs already in place, the vision is clear: to become the go-to AI operating system for customer engagement.

In a world where responsiveness and personalization define success, AiSA-X offers a competitive edge to businesses ready to embrace intelligent automation.

About Vinsights

Vinsights Solutions is a forward-thinking technology company focused on building real-world AI products that solve customer engagement, operations, and automation challenges. With AiSA-X, Vinsights is redefining how businesses interact with customers–intelligently, seamlessly, and at scale.

EZ Rankings Opens New Office in Bengaluru to Support Local Businesses with Digital Growth

EZ Rankings Opens New Office in Bengaluru to Support Local Businesses with Digital Growth

Bengaluru (Karnataka) [India], May 12: EZ Rankings, a leading digital marketing agency, has launched a new franchise office in Bengaluru, bringing its trusted digital solutions closer to one of India’s fastest-growing business hubs.

Known for working with over 12,000 clients across 28+ countries, EZ Rankings is now ready to support startups, SMEs, and large enterprises in Bengaluru with services like digital marketing, performance marketing, SEO, Google Ads, Social Media Marketing, Website Design & Development, and more.

“Bengaluru is a city full of innovation and energy. We’re excited to help local businesses grow online using our proven strategies,” said Mansi Rana, Managing Director at EZ Rankings.

The new office is headed by Siva Prasad T, a digital marketing professional with years of experience in helping Indian businesses succeed online. The team will work closely with local brands, offering personalized service, fast support, and result-oriented marketing campaigns tailored to the Bengaluru market.

“We’re here to make digital marketing simple and effective for Bengaluru businesses. Our focus is on transparency, results, and building strong relationships,” added Siva Prasad, Franchise Owner – EZ Rankings Bengaluru.

EZ Rankings has built its reputation by delivering measurable results and a strong return on investment (ROI) for clients across industries. With this local presence, the agency plans to engage directly with the Bengaluru business community through consultations, workshops, and knowledge-sharing events.

The new office reflects EZ Rankings’ larger mission: to make quality digital marketing accessible to businesses across India’s major cities — and empower them to grow in a digital-first world.

About EZ Rankings

EZ Rankings is a full-service digital marketing agency founded in 2010. Headquartered in India and serving clients in more than 28 countries, the agency offers performance-based marketing solutions including SEO, PPC, social media, content marketing, and web design development. Known for its transparent approach and focus on ROI, EZ Rankings helps businesses of all sizes grow their digital presence.

Minister N. S. Boseraju launches the Petologist App – A Cutting-Edge Veterinary Platform for Pet Parents, Clinics and Farms

Minister N. S. Boseraju launches the Petologist App – A Cutting-Edge Veterinary Platform for Pet Parents, Clinics and Farms

In a prestigious event that celebrated innovation in veterinary technology and sustainable farming, the Minister for Science and Technology, N. S. Boseraju, along with Vice Chancellor of Kodagu University, Dr. Ashok S. Alur, officially launched Petologist, a pioneering veterinary platform developed by Transduceideas Technologies LLP.

Petologist is an innovative digital healthcare platform designed to connect pet parents and farmers with licensed veterinarians, clinics, and hospitals. It offers features such as digital health records, vaccination tracking, medication reminders, farm animal monitoring, and telemedicine consultations, thereby redefining the way animal healthcare is delivered in both urban and rural settings. This transformative initiative is digitalising a healthcare platform developed to connect pet parents and farmers with licensed veterinarians, clinics, and hospitals. It offers features such as digital health records, vaccination tracking, medication reminders, farm animal monitoring, and telemedicine consultations, thereby redefining the way animal healthcare is delivered in both urban and rural settings.

Petologist is incubated under the RKVY-RAFTAAR Agribusiness Incubation (R-ABI) Scheme of the Ministry of Agriculture & Farmers Welfare, Government of India, hosted at the Indian Veterinary Research Institute (IVRI). IVRI, established in 1889, is India’s premier institute for veterinary research and education, contributing significantly to animal health, vaccine development, and disease eradication.

The soft launch marks the beginning of a restricted release available exclusively to select veterinary doctors and clinics in Karnataka, allowing the platform to be fine-tuned before its nationwide rollout. During the ceremony, the contributions of Dr. Roopa Alur, Dr. K. Ravi Kumar, Shreyas A., and Vijay were recognized for their instrumental roles in developing animal health technologies by the Minister Tilak R.K. and Priyanka M were also honored for advisory on architecting a robust, scalable platforms in technology infrastructure in the software, ecommerce, agritech and veterinary care sectors.

“We are proud to introduce Petologist as a one-stop veterinary platform that empowers doctors while making pet and livestock care seamless for families and farmers,” said the Petologist team. “Our goal is to democratize access to affordable, efficient veterinary care across India, starting with this phased launch in Karnataka.”

Dr. Ashok S. Alur, Vice Chancellor lauded the initiative as a powerful example of how technology and science can serve rural development, sustainable farming, and animal welfare, urging more innovators to follow suit. Key Features of Petologist Include, (i)Digital medical records and vaccination logs(ii)Real-time teleconsultations and reminders(iii)Farm animal health tracking(iv)Doctor-patient connectivity through clinics and hospitals

Availability: Currently accessible via restricted access to selected veterinary professionals and clinics in Karnataka. The platform will soon open to users and doctors across India.

Download Now: Petologist – For Pet Parents and Farmers (Android)

* Dr. Petologist – For Veterinarians and Farm Managers (Android)

Visit: www.petologist.org

New Age Diamonds: Pioneering the Future of Luxury with Lab-Grown Diamonds

New Age Diamonds: Pioneering the Future of Luxury with Lab-Grown Diamonds

New Delhi, India – New Age Diamonds Pvt. Ltd., a rising name in the Indian jewelry industry, is redefining luxury with a sustainable and futuristic approach to fine jewelry. Specializing in lab-grown diamonds, the company offers consumers a smart, ethical, and affordable alternative to traditional mined diamonds.

At the core of New Age Diamonds lies a belief: the future of diamonds is lab-grown. As global awareness around sustainability and ethical sourcing increases, lab-grown diamonds are quickly gaining traction worldwide—and New Age Diamonds is leading this transformation in India.

“Our vision is simple,” says the founder of New Age Diamonds. “We want to offer customers real diamonds without compromise—no compromise on quality, no compromise on ethics, and certainly no compromise on affordability.”

A Legacy of Trust. A Future of Innovation.

New Age Diamonds is backed by a rich legacy of over 25 years in the jewelry industry, and a leadership team whose combined experience exceeds 70 years. This deep-rooted expertise ensures that the brand not only brings the latest innovation in lab-grown diamonds but also delivers unmatched service, fine craftsmanship, and trusted relationships built over decades.

Our founder Mr Manoj Agarwal says “Our background, combined with modern vision, allows us to provide the best possible product and service to our customers—every single time at Competitive Prices.

About New Age Diamonds

New Age Diamonds Pvt. Ltd. is a forward-thinking lab-grown diamond jewelry company based in New Delhi, India, the brand is built on trust, innovation, and excellence. New Age Diamonds is thrived to source the best and most ethical diamonds, offering jewelry that speaks to today’s conscious, global consumer. Every piece is a blend of cutting-edge technology, responsible sourcing, and artisan-level craftsmanship.

Diamonds for Everyone. A Market for the World.

Lab-grown diamonds aren’t just for the elite—they are for everyone. Whether it’s a young couple buying their first ring, a parent gifting a milestone memory, or a woman celebrating her own success, these diamonds make luxury accessible and inclusive. No longer limited by high price points or environmental concerns, everyone can now enjoy the brilliance of a diamond.

With global demand growing, New Age Diamonds sees the world as its market. From India to the Middle East, from the US to Europe, lab-grown diamonds are gaining widespread acceptance. And as awareness rises, New Age Diamonds aims to become a global ambassador for this shift.

Changing the Industry – One Diamond at a Time

As part of its mission to make diamonds truly democratic, New Age Diamonds is planning to revolutionize the industry by launching ready-to-wear lab-grown diamond jewelry starting at just ₹5,000. This groundbreaking pricing opens the door for more people to experience the elegance and authenticity of real diamonds—without breaking the bank.

“We believe every person deserves to own and wear a diamond,” says the team. “By offering luxury at this price point, we’re not just making a product more affordable—we’re making a lifestyle more accessible.”

What Sets Us Apart:

• 100% Lab-Grown, Certified Diamonds: Identical in composition, sparkle, and durability to mined diamonds, but created in high-tech labs with zero environmental harm.

• Value for Money: Lab-grown diamonds cost up to 99% less than their mined counterparts, making larger stones accessible without exceeding budget.

• Design-Forward Approach: From timeless solitaires to contemporary statement pieces, each design is crafted with precision and elegance by seasoned artisans.

Co-founder Chaitanya Agarwal adds, “At New Age Diamonds, we’re not just selling diamonds—we’re delivering precision, passion, and perfection. We thrive on offering the best quality lab-grown diamonds through superior cutting of polished diamonds and the exceptional craftsmanship of our jewelry making. Every piece we create is meant to shine brighter, last longer, and mean more.”

Expanding with Confidence

Currently, New Age Diamonds operates a standalone store in North West Delhi, and a shop-in-shop presence at South Extension, New Delhi. Adding to this momentum, the brand is all set to launch its second flagship store at Airia Mall Gurugram on April 20, 2025.

“This new store marks a significant milestone in our journey,” says the team. “We’re excited to bring the New Age experience to Gurgaon—a market that’s vibrant, aspirational, and ready for the future of fine jewelry. This opening is just the beginning of our expansion roadmap across India and beyond.”

A Smart Investment for the New Age

Lab-grown diamonds also offer financial flexibility. Many New Age Diamonds customers choose to purchase a stunning 3 or 5-carat lab-grown diamond and invest the balance—what they would have spent on a mined diamond—into gold, education, or other meaningful assets. It’s jewelry that doesn’t just shine—it empowers.

Media Contact:

New Age Diamonds Pvt. Ltd.

Email: info@thenewagediamonds.com

Phone: 98710 95653

Instagram: @thenewagediamonds

Website: thenewagediamonds.com

TV Asahi Announces 2025 as “Shin chan India Year” at WAVES Mumbai — Two Theatrical Releases

TV Asahi Announces 2025 as “Shin chan India Year” at WAVES Mumbai — Two Theatrical Releases

Mumbai, India — May 2025 – TV Asahi, one of Japan’s leading commercial broadcasters, announced at the WAVES Content Expo in Mumbai that 2025 will be celebrated as the “Shin chan India Year.” The initiative aims to strengthen cultural ties between India and Japan through theatrical releases and character-themed campaigns centered on Shin chan

Two Shin chan Films to Hit Indian Cinemas

The announcement includes the release of two Shin chan feature films in Indian cinemas:

  • “Shin chan: Our Dinosaur Diary” — This blockbuster, Japan’s highest-grossing Shin chan movie, premiered in India on May 9. A special preview was held at PVR Inorbit Mall, Mumbai, on April 19, with strong attendance from local fans and media.
  • “Shin chan: The Spicy Kasukabe Dancers in India” — Set entirely in India, the movie follows Shin chan and friends on a vibrant musical adventure across the country. It will premiere during the Diwali season in October, offering a festive cinematic experience.

WAVES Expo Highlights

At the JETRO booth inside the WAVES Expo (May 1–4), a major Shin chan promotional event took place, drawing attention from industry professionals and families alike. A special highlight was Shin chan himself making an appearance at the venue, entertaining visitors and becoming a favorite of local media photographers.

TV Asahi also revealed the official logo for “Shin chan India Year,” featuring Shin chan in traditional Indian attire. This logo will be featured in future promotional events and campaigns across India.

Cross-Border Collaborations

TV Asahi announced upcoming collaborations with FUJIFILM India Private Limited and PPIN Private Limited, aimed at expanding Shin chan’s presence in the Indian market through multimedia and experiential promotions.

Comment from Makiko Inaba, TV Asahi

“We are thrilled to designate 2025 as Shin chan India Year. Through a 360-degree strategy, we aim to deepen the character’s presence and cultural connection in India. With movies, collaborations, and fan engagement, we hope to bring Shin chan’s charm to more Indian families than ever before.”

About TV Asahi

TV Asahi has led Japan’s content industry for over 65 years, producing iconic dramas, animations, and variety shows. Titles like “Doraemon” and “Shin chan” have become household names across Asia. With 23 network affiliates, international distribution in over 190 countries, and recent co-productions in India, Southeast Asia, and the U.S., the company continues to expand its global footprint.

[Contact]
Tsunagaru inc.
communication@tsunagaru.co.jp

A New Dawn in Management Education: GRV School of Management (GRVSOM) Launched in Bengaluru

A New Dawn in Management Education: GRV School of Management (GRVSOM) Launched in Bengaluru

Bengaluru (Karnataka) [India], May 6: In a city celebrated as India’s Silicon Valley, the future of management education has just been redefined. GRV School of Management (GRVSOM), an institution with a bold vision and unwavering commitment to academic excellence, is proud to announce the launch of its new age B School in Bengaluru.

Driven by Vision, Fuelled by Innovation

At the heart of GRVSOM lies a powerful vision: To be a Business School that fosters Innovation and creates pathways for futuristic business leaders who meet industry demands and fits into the recruiter’s competency mapping.

The mission is equally compelling: To equip students with strategic, technological, and analytical skills to lead organizations in a rapidly evolving tech driven business, with integrity, innovation, and global insight.

A Leadership That Inspires

Guided by a Governing Council and Academic Advisory Board featuring some of the brightest minds from IITs, IIMs, and leading global corporations, GRVSOM ensures that its students receive mentorship and training aligned with global best practices. It also aims to create an Entrepreneurship cell which would create societal impact across all possible domains.

A New Age B-School with Global DNA

GRVSOM offers a two-year, full-time AICTE-approved Post Graduate Diploma in Management (PGDM) program, meticulously crafted to bridge the gap between academia and the corporate world. Through a unique learning model blending rigorous academics with real-world exposure, the school promises to mold future-ready leaders.

The PGDM programme shall also include:

  • One-week International Immersion Programme at top institutions in Germany, France, or Singapore.
  • Industry Certifications in cutting-edge domains like Agile and Big Data Analytics.
  • Foreign Language Training (German, French, or Japanese).
  • State-of-the-art KALIDAS Lab for experiential learning in data analytics and decision-making.
  • 100% Summer Internship Placement and full placement support.

“Our curriculum beyond management curriculum and classroom lectures; it’s about hands-on learning, strategic thinking, and building a mindset geared towards innovation and societal contribution,” says Dr. Jitendra K. Das, Chairman, GRVSOM — former Dean of IIM Lucknow, Noida Campus and Director FORE School of Management, Delhi with over 42 years of industry and academic experience.

“The curriculum is co-created with industry thought leaders and blended with latest tech certifications which shall give the student an edge and eventually address – the classical statement of the recruiters that students do not meet the requirements for the position”, adds Dr. Das.

The Locational Advantage

Being located in Bengaluru near the airport, India’s most dynamic innovation hub, gives GRVSOM students unparalleled access to top tech companies, a thriving startup ecosystem, and vibrant industry networks. The city’s moderate climate and cosmopolitan culture further enhance the student experience.

Applications are now open for the inaugural PGDM batch 2025-27 with limited seats.

Applications are now open for the inaugural PGDM batch. Prospective students can apply via the GRVSOM website and become part of a pioneering institution committed to shaping the leaders of tomorrow.

CLICK TO KNOW MORE.

Diljit Dosanjh Makes History at The Met Gala 2025, Becomes First Turban-Wearing Indian Man to Attend in Regal Punjabi Style

Diljit Dosanjh Makes History at The Met Gala 2025, Becomes First Turban-Wearing Indian Man to Attend in Regal Punjabi Style

New York [US], May 6: In a moment of cultural pride and fashion history, global Indian superstar Diljit Dosanjh made a grand and historic debut at the Met Gala 2025, becoming the first Indian turban-wearing man to attend the iconic event.

Dressed in a majestic Punjabi-inspired traditional outfit, Dosanjh paid tribute to his Punjabi heritage while making a bold fashion statement on one of the world’s most-watched red carpets.

Dosanjh brought the vibrancy, richness, and legacy of Indian fashion to the forefront of global haute couture.

More than just a fashion statement, Diljit Dosanjh’s appearance represented a proud moment for the South Asian and Sikh communities worldwide. By wearing his turban on such a prestigious international platform, he broke new ground in cultural representation and redefined what global male style icons can look like.

Dosanjh, who has gained massive international fame with his music, films, and recent ventures in Hollywood, continues to bridge the gap between Indian culture and the global entertainment industry. From sold-out world tours to performing at Coachella and now the Met Gala, he has carved a unique space for himself as an ambassador of modern Punjabi identity.

Social media erupted with praise for his historic appearance, with fans and fashion critics alike calling it one of the most iconic Met Gala debuts. The moment has already been hailed as a turning point in South Asian visibility in global fashion.

With elegance, dignity, and pride, Diljit Dosanjh didn’t just walk the red carpet — he brought a legacy with him. His appearance is not only a win for fashion but a significant step forward for cultural inclusion and representation on the world stage.

Contacts:

TeamDiljit.com

Karan@teamdiljit.com

Premas Life Sciences and Sphere Bio Unite to Advance Single-Cell Research in South Asia

Premas Life Sciences and Sphere Bio Unite to Advance Single-Cell Research in South Asia

New Delhi [India], May 6: Premas Life Sciences Pvt. Ltd. (PLS), a pioneering enabler of life science innovations in India, has announced a strategic collaboration with Sphere Bio, a global leader in picodroplet-based microfluidic technologies for functional single-cell analysis. This partnership represents a significant leap in bringing transformative, next-generation platforms to scientists and researchers in India and Bangladesh. The collaboration is rooted in a shared vision: empowering biopharma, biotech, and academic communities with cutting-edge tools that accelerate discovery and drive impactful science. With this alliance, Premas will bring Sphere Bio’s high-performance solutions – including their flagship Cyto-Mine® platform and a growing assay portfolio – closer to researchers in South Asia, supported by localized technical expertise and seamless implementation support.

Sphere Bio, formerly known as Sphere Fluidics, is widely recognized for its innovations in single-cell and picodroplet microfluidics. Their technologies enable ultra-high-throughput analysis, sorting, and isolation of individual cells – critical for applications such as antibody discovery, cell line development, and advanced cell therapy research. These platforms are currently used by leading pharma companies and research institutions around the world to enhance the speed and accuracy of biologic development.

For Premas Life Sciences, this partnership is a natural extension of its mission to democratize access to advanced life science tools. Over the last 18 years, PLS has built a strong legacy of introducing globally benchmarked technologies to India’s scientific ecosystem – spanning genomics, proteomics, bioinformatics, and diagnostics. Their ability to not only introduce but also embed technologies through technical training, application support, and long-term scientific partnerships makes them uniquely positioned to amplify the impact of Sphere Bio’s offerings.

“India is entering a new era of biomedical innovation, with increased investments in biosimilars, vaccines, and cell and gene therapies. This collaboration with Sphere Bio allows us to deliver the kind of scientific capabilities that can transform how research is done in this region–faster, more precisely, and with greater reproducibility. With the government’s strong push through initiatives like the Bio-E3 policy, PRIP scheme, and its vision for bio foundries, we believe technologies like Sphere Bio’s Cyto-Mine® will play a crucial role in accelerating antibody discovery and cell line development, further strengthening the ‘Made in India’ biotech ecosystem. We’re excited to co-create a future where access to such platforms is not a barrier but a baseline.” said Praveen Gupta, Managing Director of Premas Life Sciences.

Sphere Bio echoed this optimism. “We see South Asia as a region with enormous scientific potential. Our partnership with Premas is about more than market access – it’s about long-term impact. Premas brings deep local understanding, technical know-how, and a genuine commitment to enabling discovery. Together, we aim to catalyse the next wave of breakthroughs in biologics and personalized medicine.” said Dale Levitzke, CEO of Sphere Bio

“Our partnership with Premas Life Sciences is a key milestone in our mission to make cutting-edge single-cell technologies more accessible across the APAC region. India and Bangladesh represent rapidly growing innovation hubs, and we see immense potential in empowering local researchers with tools that meet global standards. Premas brings deep market understanding, strong scientific engagement, and a track record of successful technology integration–making them an ideal partner to drive regional adoption and impact.” said Jay Manikandan, VP Commercial (APAC), Sphere Bio

This alliance comes at a pivotal time, as the biotech landscape in India and Bangladesh rapidly evolves with government backing, rising R&D investment, and a growing scientific workforce. As demand for next-gen therapeutics increases, so does the need for high-resolution, scalable tools–precisely what Sphere Bio delivers. Together, Premas and Sphere Bio are building a scientific bridge between global innovation and regional potential. Beyond product access, the partnership offers localized support, training, and tailored solutions aligned with international standards. It sets a new benchmark for how advanced technologies can be effectively introduced and scaled in emerging biotech markets.

Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India

Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India

New Delhi [India], May 5: In a vast and diverse country like India, where the reach of condoms is limited, e-commerce wellness companies are using immensely popular sporting events like the IPL to reach millions of otherwise unreachable people and encourage the adoption and consistent usage of condoms and sexual wellness products.

For instance, CondomBazaar.com, a popular e-commerce retail store specialising in condoms and sexual wellness products, promotes IPL-themed product bundles. According to the Condom Bazaar team, “The Indian Premier League (IPL) is more than just a cricket tournament; it’s a cultural phenomenon that captivates millions nationwide. We recognise its vast reach and strategically align our marketing efforts with the IPL season to promote condom usage.”

With targeted interventions like these, e-commerce retailers aim to normalise conversations around sexual wellness and encourage condom usage.

Decoding the Market

Despite advancements, condom usage in India remains relatively low. The NFHS-5 survey indicates that around 10% of men in India reported using condoms. So, there is a significant gap in awareness and adoption of condoms as a viable contraceptive method. Furthermore, the prevalence of condom usage is not uniform across India; it varies according to numerous demographic factors. For instance, only 7.6% of men in rural areas use condoms, as opposed to 13.6% of men in urban areas. Similarly, condom usage varies according to the state.

So, it makes reaching a wider audience and promoting condom usage with ads relevant to the local contexts extremely challenging. There is a clear need to find a common theme to reach diverse sections of society without facing these hurdles. This is where IPL comes in.

IPL: The Key to Mass Engagement

According to Star Sports statistics, the 2024 IPL season had a cumulative viewership of more than 40 crores for the live broadcast of 18 matches. The IPL’s extensive viewership cuts across urban and rural demographics, making it an ideal theme to connect with audiences that cannot be reached by any other means. It offers an excellent opportunity to engage with people nationwide in a context that is both entertaining and relevant.

Take the story of Rajesh Yadav, a farmer in the village of Bhogpur, Uttar Pradesh. Rajesh is a 28-year-old ardent cricket fan with two children. His wife, Anjali, had often requested him to get condoms for contraception, as the couple had reached the limit as to the number of children they could afford to have. “He used to tell me to either get sterilised at the district government hospital or walk the path God has chosen for us. But I never liked the idea of permanent contraception”, says Anjali.

“My friends in the village always made fun of those using condoms. As a result, I believed using them is shameful”, Says Rajesh. That changed suddenly when Rajesh encountered an IPL-themed condom advertisement on his smartphone. He was initially interested only in the IPL theme. “I asked myself how cricket and condoms could be connected. I was amused but curious. I followed the link and saw so many varieties of condoms listed on that site. I never knew about them before. Seeing condoms in fruit flavours made me want to try them”, says Rajesh.

The initial hesitation turned into inspiration. Rajesh not only started experimenting with different types of condoms but also started encouraging his friends in the village to try them. Anjali is also happy with the change. “Now that we use condoms regularly, we do not have disagreements on contraception usage. We have managed to find unity and intimacy by simply choosing a contraceptive that we both like. It all happened because of Rajesh’s interest in IPL”, says Anjali.

E-Commerce Initiatives Promote Sexual Wellness During the IPL Season

Sexual wellness is more than just condoms and contraception. From intimate hygiene products to lubes and lingerie, there are numerous wellness products available online. E-commerce wellness stores like Condom Bazaar are packaging all these products together and promoting them during the IPL season.

According to the Condom Bazaar team, “By bundling condoms, a functional contraception method, with other interesting sexual wellness products, we aim to make condoms more appealing to purchase for even the otherwise uninterested people. These bundles offer a great value for money and appeal to those who want to experiment.”

Condom Bazaar is leveraging the power of IPL to reach the audience through marketing efforts that resonate with cricket enthusiasts like the young couple Priya and Arjun from Delhi. “Watching IPL together and supporting the same team brought us together into a relationship! So, we believe every match is a celebration and an opportunity to strengthen our bond”, says Priya. They both felt the idea of using condoms at a time of celebration to be unexciting.

One evening, they came across a social media advertisement from Condom Bazaar promoting an IPL-themed intimacy bundle. “We both found the contents of that bundle interesting. Having products that promote intimacy and experimentation seemed like a perfect way to celebrate great sporting moments”, Says Arjun.

The couple initially treated condoms that came with the package as added extras. “We soon realised every product in the bundle, including the condom pack, is carefully curated. They all complemented each other so well that we started liking the condoms in the end. We use them regularly now!”, says Priya. These intimacy bundles introduced condoms to a couple who never intended to use them and added a whole new dimension to their relationship.

IPL and E-commerce Marketing: The Perfect Duo for Promoting Sexual Wellness Products

By promoting condoms with IPL-themed initiatives, e-commerce platforms are reaching diverse audiences, including those in rural areas and younger demographics. These initiatives are not only boosting sales but also playing a crucial role in normalising the conversation around sexual wellness and intimacy. As these campaigns continue to evolve, they hold the potential to significantly increase condom adoption and usage across India, contributing to better public health outcomes.

For more information, visit www.CondomBazaar.com.

byteEDGE emerges from stealth mode to creates a new Enterprise AI category, raises $1.5M

byteEDGE emerges from stealth mode to creates a new Enterprise AI category, raises $1.5M

Backed by Global Investors, 30+ Enterprises, and Rapid Global Expansion

[Gurgaon, India | May 5, 2025] –  byteEDGE, is defining a new category of Enterprise AI Knowledge Performance System that is designed for rapid dissemination of organizational mission critical knowledge in instantly digestible short videos, has raised $1.5M in seed round led by TRTL Ventures, a leading Japanese VC along with global and Indian angel investors.

Already adopted by over 30 global enterprises, byteEDGE is addressing a $40B+ market opportunity in enterprise mission critical knowledge transfer—one of the biggest silent killers of productivity and revenue in the modern workforce. Founded by a former Skillsoft & Hewlett Packard Asia Pacific MD and a former PwC Partner, the company is launching operations in the US and Middle East and preparing for its next $3M raise for international expansion amid strong interest from tier-1 global VCs.

“We’re building for rapid mission-critical knowledge transfer for today’s modern workforce” said Kamal Dutta, CEO & Co-founder. “Every business today is sitting on a goldmine of insights trapped in PDFs, PowerPoints, and portals, we bring a consumer-grade experience to unlocking that with a reel-first, AI-powered mobile experience that today’s workforce actually wants to engage with”

byteEDGE’s proprietary platform transforms lengthy documents into swipe able, multilingual, byte-size videos—making high-stake knowledge instantly accessible in the flow of work integrated with companies’ ecosystem apps. It’s already delivering measurable outcomes in sales enablement, onboarding, performance support and frontline productivity.

“42% of sales teams lack product knowledge, costing billions in lost revenue annually. This is a silent endemic,” said Akash Gupt, COO & Co-founder. “People scroll, not read. Learning must meet them where they are—on mobile, on-demand, in seconds.”

With enterprise clients that include multiple Fortune 500s and multinational giants, byteEDGE is fast becoming the go-to knowledge platform for the swipe generation workforce.

Investors might want to take note of this category-defining AI disruptor has just entered the enterprise AI space —and it’s moving fast.

Media & Investor Inquiries: kamal@byteedge.com | akash@byteedge.com

About byteEDGE

byteEDGE is an AI-first knowledge transfer platform that transforms traditional business documents into cinematic, multilingual short videos—delivered in an Insta and tiktok style mobile-first AI platform. Embedded directly into workflows, byteEDGE drives instant access to mission-critical knowledge, improving productivity, engagement, and performance across the enterprise.