As a company based in both Dubai and India, SGU Project Management Group forayed into different businesses over a period of time. While certain organizations establish themselves in one or two fields or chart a growth-based path with time, SGU Management Group has a different approach. The organization decided to set foot into different industries and build a distinctive identity for itself through its innovative methods and ground-breaking ideas. After firmly establishing its presence in India and Dubai, the company now wants to expand in both these countries and also offer its services in many other countries across the world.
Elaborating on the same, a spokesperson from SGU Management Group says, “Both Dubai and India have emerged as investor-friendly destinations. Owing to the business-friendly policies in these two countries, we were able to expand our organization very well and offer our expertise and services across a variety of industries. We have had a great journey so far and now, we plan to get into a new and exciting phase in which we will be executing many other important expansion plans that we have designed meticulously. We recently set up a few businesses in Singapore. We will be expanding into other countries very soon.”
In the last few years, artificial intelligence, or AI has caught the attention of people across the world. From creating content to keeping a tab on business activities, people have already been using AI in different ways. While some fear that AI will render several people jobless, many are of the firm belief that having a good knowledge of AI will actually lead to further job creation and help industries accelerate their growth faster. Through its acquired branch of Synergy Universal in India, SGU Management Group plans to offer advanced services with the help of AI.
“Over the last several months, our experts have studied AI extensively. As a technology, AI is evolving with every passing day. We continue to observe its evolution closely and are determined to bring further innovations to it so that our partners and clients can benefit from it. From healthcare to entertainment, AI has proved to be a disruptive force in almost every industry. We will use it to propel the growth of your businesses forward and also guide other organizations in implementing it in a way that it helps them to scale further”, says the spokesperson.
After recently setting up a branch in Singapore, SGU Project Management Group will soon be registering its presence in several other countries. The organization will be expanding in a planned manner and is also ready to venture into industries it had not explored as yet. It will also continue to grow in India and Dubai across multiple verticals.
Hyderabad,8th May 2024 – RDP, a pioneering name in technology solutions, proudly announces the launch of India’s first AI Desktop PC, powered by the cutting-edge AMD Ryzen™ AI processor. This revolutionary product marks a significant advancement in computing technology, promising unparalleled performance and intelligence for users across various sectors.
The unveiling ceremony, led by Rajesh Mallampalli, Vice President of Sales at RDP , signifies a milestone moment in the realm of technological innovation in India. With the collaboration between RDP and AMD, consumers can now experience the next level of computing power, seamlessly integrated with artificial intelligence capabilities.
The RDP AI Desktop PC is engineered to redefine user experiences in both personal and professional computing. With the AMD Ryzen™ AI processor at its core, users can expect lightning-fast processing speeds, enhanced multitasking capabilities, and optimized performance for a wide range of applications, from content creation to data analysis.
Rajesh Mallampalli, Vice President of Sales at RDP, expressed his enthusiasm about the launch, stating, “We are thrilled to introduce India’s first AI Desktop PC in collaboration with AMD. This represents a significant leap forward in the technology landscape of our country. With the integration of AI capabilities, we aim to empower users with unprecedented computing power and intelligence, revolutionizing the way they work, create, and innovate.”
Key Features of the RDP AI Desktop PC:
Powered by AMD Ryzen™ AI processor for unparalleled performance.
AI capabilities enable intelligent computing for enhanced productivity.
Sleek and modern design for seamless integration into any workspace.
Extensive connectivity options for versatile usage scenarios.
Designed and manufactured with a commitment to quality and reliability.
The launch of the RDP AI Desktop PC reaffirms RDP’s dedication to innovation and customer-centric solutions. As India embraces the era of artificial intelligence, RDP remains at the forefront, delivering technology that empowers individuals and organizations to thrive in the digital age.
For more information about the RDP AI Desktop PC and its availability, please contact Mr. Sumanta Raja, Zonal Head RDP, phone 7075598225
In today’s globalized age, the ability to communicate in multiple languages is more important than ever. Recognizing the capacity for change in technology in education, leading language institutions globally are adopting artificial intelligence (AI). to transform language learning. From personalized learning experiences to language practice in batches, AI is reshaping the landscape of foreign language education.
AI has ushered in a new era of language learning, offering personalized experiences, instant feedback, and immersive practice, ultimately making language acquisition more accessible and efficient for learners worldwide.
Personalized Learning Paths:
AI-powered language learning platforms analyze students’ learning preferences, proficiency levels, and areas for improvement to create customized learning options. By adapting the syllabus to individual requirements, AI guarantees that learners receive targeted support and progress at their own learning speed.
Real-Time Feedback and Assessment:
With AI-driven assessment tools, students receive instant feedback on their language skills, including pronunciation, grammar, and vocabulary usage. This real-time feedback enables learners to identify and address areas of weakness more effectively, leading to intensified language proficiency.
Adaptive Content Delivery:
AI algorithms dynamically set learning materials based on student’s performance and understanding levels. By delivering content that is tailored to learners’ needs and interests, AI promotes active participation and enhances learning outcomes.
Immersive Language Practice:
AI-powered language learning platforms offer fully involved language practice through interactive conversations, virtual reality models, and augmented reality experiences. These involved learning environments enable students to apply language skills in realistic scenarios, promoting deeper understanding and retention.
Accessibility and Inclusivity:
Artificial intelligence-powered language learning methods make language learning a lot more easier and accessible to a wide range of learners. Students can access high-quality language instruction at any time and from any location, irrespective of location or socioeconomic status, All credits to mobile apps.
Continuous Improvement and Innovation:
AI technology enables language instructors to collect information regarding student learning practices and preferences. Using data analytics, instructors can redefine teaching methodologies, improve learning materials, and continuously develop ideas to meet learners’ changing needs.
For more information about the foreign language courses, please visit www.iifls.com
Unlock the potential of AI and embark on a journey of language discovery with the Indian Institute of Foreign languages
About the Indian Institute of Foreign Languages:
The Indian Institute of Foreign Languages is a leading training institute of language education, offering a wide range of language courses designed to meet the requirements of learners worldwide. With experienced instructors, innovative teaching methodologies, and cutting-edge technology, the Indian Institute of Foreign Languages is dedicated to encouraging individuals with the skills and knowledge needed to succeed in a multicultural world.
The Indian Institute of Foreign Languages provides an extensive array of foreign language courses through its platform, Book My Course. Offering a diverse selection of languages, ranging from widely spoken ones like Spanish and French to less common ones like Japanese, the institute caters to learners of all levels and interests. With experienced instructors and interactive learning materials, students can immerse themselves in their chosen language, mastering both spoken and written communication skills. Whether for personal enrichment, professional development, or travel purposes, the Indian Institute of Foreign Languages via Book My Course offers a convenient and effective way to embark on a linguistic journey.
New Delhi [India]: Are you a startup owner? Or, think about beginning your venture. You’ve probably spent hours and days wondering about managing business expenditures. Especially on office rent and leases!
What if we tell you the world is at the precipice of a groundbreaking solution for new age startups?
One that will help founders like you save humongous capital that would otherwise be spent on setting up and running physical offices.
You read that right!
There is a company at the forefront of the workspace evolution to help new business owners run their ventures with ease.
The company is Aaddress.in, a pioneering company revolutionizing the traditional workspace. It offers a lifeline to burgeoning businesses that want to cut costs without compromising on professionalism.
With the aim to help startups operate at minimum business expenditure, Aaddress.in offers a game-changing approach–virtual offices. They are strategically located to empower startups and redefine the workspace landscape.
The Paradigm Shift: From Brick-and-Mortar to Virtual Brilliance
Startups are fast embracing the idea of virtual offices as it offer flexibility, ease of operation, and affordability.
Aaddress.in recognizes the potential of virtual offices and has come up with well-thought solutions. The aim is to help ease the financial strain placed on emerging businesses by physical office rents.
By offering virtual offices at strategic locations, they not only alleviate the financial burden but also introduce a new era of flexibility and efficiency.
“Say goodbye to exorbitant office rents and hello to the future of workspace flexibility,” says Kashish, Marketing Manager at Aaddress.in. “Our mission is to empower startups with the freedom to operate from anywhere while maintaining a professional image.”
Beyond Virtual Offices: Redefining the Workspace Ecosystem
Aaddress.in doesn’t stop at virtual offices; they are trailblazing an entire ecosystem designed to nurture entrepreneurial success.
Recent research conducted by them sheds light on the challenges faced by startups, particularly those opting for virtual offices.
Despite harboring long-term visions, a significant number of startups experience premature closures within 1-3 years.
This phenomenon prompted Aaddress.in to delve deeper into the root causes.
The findings indicate a critical gap in the entrepreneurial knowledge and skills required for sustainable business ventures.
To bridge this gap, they have undertaken the initiative to create a comprehensive ecosystem.
This innovative approach goes beyond the conventional. The company focuses on building a culture of customer success.
Their ecosystem seamlessly incorporates various mediums such as entrepreneurial content videos, ebooks, blogs, emailers, webinars, and podcasts.
“Entrepreneurship is a journey, and we’re here to guide and support every step of the way,” adds Aseem, marketing specialist. “Our ecosystem is a comprehensive toolkit, providing insights and tools to navigate the complex landscape of entrepreneurship successfully.”
Helping With Strategic Expansion
Aaddress.in extends its services beyond the realm of virtual office solutions by offering strategic expansion assistance.
Leveraging artificial intelligence, the company aids businesses in identifying optimal locations for expansion within India.
This forward-thinking approach aligns with the broader industry growth prospects. As a result, businesses are able to make informed decisions in pursuit of long term success.
Defining Core Values and Culture
At the heart of Aaddress.in’s operations lies a commitment to ensure customer success through service and innovation.
The company has meticulously outlined its core values with a clear purpose of existence and a competitive edge.
The focus on cultivating a culture that champions customer success sets the company apart from its competitors.
The commitment to customer success is further strengthened by the availability of professional customer care services seven days a week, from 10 am to 7 pm, at 8745950950.
Aaddress.in places significant emphasis on continuous improvement. This is evident in its proactive approach of soliciting post-sales feedback every quarter.
Ensuring Customer Satisfaction
Aaddress.in places a premium on customer satisfaction, which is evident from its policy of offering easy refunds.
This customer-centric approach is integral to the commitment to providing a seamless and satisfactory experience for the company’s clientele.
As the traditional workspace undergoes a transformation, Aaddress.in invites entrepreneurs to embrace this evolution and thrive in the new era of workspace flexibility.
The journey toward success becomes more accessible with the support of a dynamic ecosystem that caters to the diverse needs of startups.
“We believe that every entrepreneur deserves the opportunity to succeed, unburdened by the high costs of physical office spaces,” emphasizes Chandini, Client On-boarding Manager. “Aaddress.in is not just a service; it’s a movement towards empowering startups and fostering a community of thriving businesses.”
Aaddress.in
It is revolutionizing the workspace for startups, offering virtual offices and an innovative ecosystem to empower entrepreneurs on their journey to success.
Rajiv Gandhi Cancer Institute and Research Center (RGCIRC), a project of Indraprastha Cancer Society and Research Centre, a not-for-profit public society, is a medical facility and research institute based in Delhi, specialising in cancer treatment and research. It is one of the largest medical centers for cancer treatment in Asia. RGCIRC uses front-line technology that helps accurate identification of each patient’s unique cancer and planning of treatment for the best possible results. It is the first hospital in India to begin robotic surgery for cancer patients, the first hospital to install a true beam for precision radiotherapy and the first hospital to set up a molecular laboratory.
There is a critical shortage of pathologists, which is more pronounced in India. Cancer diagnosis being complex, takes 2-3 weeks for the test results. Even a routine test requires counting of individual cells and taking the ratio of positive (brown) to negative (blue) stained cells.
Although widely touted as a replacement for glass slides and microscopes in pathology, digital slides present major challenges in interoperability, data storage, security, transmission and processing. In the absence of a standardised data format, each vendor defines its own proprietary data formats, analysis tools, viewers and software libraries. This creates issues for interoperability.
Background
Digitization can help in automating repetitive & mundane tasks, thereby reducing the TAT of the pathologist to provide the correct diagnosis. Other advantages with the digitized workflow include the possibility for more active production planning, allowing staff and managers to keep track of how many specimens are there in the system and where in the production chain they are, whether time limits are being kept, etc. Digitized images also eliminate the need to go to the glass archive when looking for a previously prepared slide. In addition, while glass slides can be broken or lost, a digital image can easily be stored and transmitted.
Digitising images unlocks immense collaborative possibilities, as results can be reviewed by other specialists or research institutions in real time, worldwide, improving the time to diagnosis and prognosis. Combining this with AI solutions – facilitates even faster, and more accurate and consistent clinical decisions.
Healthcare Innovation Challenge (HIC), a flagship initiative of MeitY-NASSCOM Center of Excellence – IoT & AI, is aimed at enabling the Digital Transformation of Healthcare. Lying at the convergence of Healthcare, Technology and Impact creation, HIC is focused on increasing operational efficiency, reducing TAT & associated costs and enhancing patient engagement for Healthcare Providers through the adoption of curated Digital Technology solutions. HIC has a unique Use Case focused framework allowing comprehensive evaluation of Digital solutions through Jury Panels comprising Healthcare, Technology & Regulatory experts, to mitigate the risks associated with digital technology adoption. RGCIRC needed a solution that could help reduce the burden on their histopathologists, reduce the TAT for test results and improve the accuracy of diagnosis and therefore RGCIRC nominated this use case under HIC.
Solution Deployed
Qritive AI India Pvt Ltd, led by Dr Aneesh Sathe and Dr Rajasa Jiasaldani, the HIC winner, has an AI-based solution called Pantheon which is a CE marked vendor-agnostic digital pathology platform that enables digitization of the entire pathology lab workflow. It automates the analysis of Whole Slide Scanner images. It produces a rich diagnostic report and has the capabilities for workflow automation and telepathology. Pantheon has the following capabilities:
Computer Vision highlights problem areas and auto-detects visual indicators of disease (e.g. counting the total nuclei or classifying tumor tissue)
Natural Language Processing summarizes patient history for quick reading and analysis
Vendor agnostic whole slide image management system compatible with Hamamatsu, Philips, Leica, Huron and Morphle
Integration with major LIS, EMR and other hospital information systems as well as compatible with PACS systems and DICOM protocol
Data encryption & secure communication protocols
Qritive Pantheon
It has AI modules for Lymphoma, Prostate Cancer, Gastric Cancer, Colon Cancer, Breast Cancer and Alpha-thalassemia. The AI modules have 95% sensitivity and specificity based on 5,00,000 test images and 7000 hours of expert annotation.
Impact
Today, it takes weeks for a cancer patient to get lab results. Qritive AI’s solution reduces the TAT from a week to a day to produce a report for Prostate Cancer and improves accuracy of diagnosis. Pathologist has to largely focus on verifying the report generated by Pantheon.
Prostate Cancer
Mr J P Dwivedi, CIO, RGCIRC said, “Qritive has enabled our pathology to move towards becoming truly Digital. The tissue images captured onsite go to the cloud storage instantly. These images could be studied anywhere and anytime. Hospitals and labs are full of archives of slides. Just as the films have disappeared from Radiology, we envision the same for these slides in pathology. We have already established a tissue bank where tissues will remain stored. At the next level, these slides will all become digital. The next problem was storing, retrieving and sharing these digital slides. The solution took them all to the cloud where our pathologists can upload these images and share those as desired. The prostate Cancer Module powered by AI is helping to create a template for PDSS (Pathologist Decision Support System) and will segregate benign cases with a high degree of confidence straight saving a lot of time for pathologists. With data being available in real time, several opportunities for advanced analytics are opening up.
CoE has truly been instrumental in bringing several solutions including this one to our notice. Healthcare Innovation Challenges (HICs) are doing a remarkable job of bridging the gap of supply and demand of cutting-edge innovative technologies together.”
Dr Gurudutt Gupta, Senior Consultant & Head – Histopathology, RGCIRC said, “This solution has greatly helped us in collaborating with experts where we can seamlessly share the Whole Size Images (WSI) without any inconvenience and with speed. The AI component associated with the solution is going to assist us in increasing throughput and speed of reporting.”
Mr Sanjeev Malhotra, CEO, Center of Excellence – IoT & AI said, “At CoE, we’re aiming to create an impact by leveraging technology to solve real-world challenges. Supported by MeitY, this initiative has been able to create a collaborative innovation ecosystem consisting of deep-tech startups, Med-Tech Enterprises, Pharma companies and Healthcare providers. Our programs follow a unique use-case focussed framework to drive the digital transformation of the healthcare and life sciences sector. We are immensely proud that Rajiv Gandhi Cancer Institute and Research Center have prioritised the adoption of AI-based pathology workflow automation solution to significantly optimise their histopathology analysis”
Mr Sudhanshu Mittal, Head & Director Technical Solutions, CoE Gurugram said, “The role of AI is growing in all dimensions by reducing the role on human operator, thereby allowing the human operator to focus energies in what is really important. The deployments such as the ones at RGCIRC are the real-life demonstrations of the capabilities of AI especially in a sector as sensitive as healthcare. There are multiple other pilots in pipeline where we expect to demonstrate the capabilities of digital technology in solving long pending problems in different sectors”.
Jaipur, India — Celebal Technologies today announced it has won 2023 Microsoft AI Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.
Expressing gratitude on receiving the award, Anirudh Kala, CEO and Co-founder of Celebal Technologies said, “Winning the 2023 Microsoft AI Partner of the Year Award is a momentous achievement for Celebal Technologies. We are thrilled to be recognized as a leader in the industry for our pioneering work in leveraging GPT/OpenAI, NLP, and other cutting-edge AI solutions. This Award reaffirms our commitment to driving the AI revolution and delivering innovative solutions to our clients. I am immensely proud of our team’s achievements and excited about the future as we continue to shape the world of AI.”
Highlighting the company’s vision of advancing AI technology, Anupam Gupta, Co-founder, and President, Celebal Technologies, said, “The recognition of Celebal Technologies as the 2023 Microsoft AI Partner of the Year Award winner is an exemplary testament to our unwavering dedication and ground-breaking advancements in leveraging Open AI for industry-specific efficiency. As pioneers of SAP Extend and Innovate on Azure and avid adopters of Microsoft Technology solutions, we have harnessed a unique leverage that positions us at the forefront of innovation. With this monumental achievement, we are propelling ourselves to new heights, driving disruptive change, and reshaping the landscape of AI-enabled efficiency.”
The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered outstanding Microsoft-based applications, services and devices during the past year. Awards were classified in various categories, with honorees chosen from a set of more than 4,200 submitted nominations from more than 100 countries worldwide.
Celebal Technologies was recognized for providing outstanding solutions and services in Artificial Intelligence. The award acknowledges Celebal’s commitment to delivering impactful solutions by leveraging Microsoft’s platform and celebrates their deep expertise in Industry solutions on Open AI, encompassing a diverse range of innovative applications.
“Congratulations to the winners and finalists of the 2023 Microsoft Partner of the Year Awards!” said Nicole Dezen, Chief Partner Officer and Corporate Vice President of Global Partner Solutions at Microsoft. “The innovative new solutions and services that positively impact customers and enable digital transformation from this year’s winners demonstrate the best of what’s possible with the Microsoft Cloud.”
The Microsoft Partner of the Year Awards are announced annually prior to the company’s global partner conference, Microsoft Inspire, which will take place on July 18-19 this year. Additional details on the 2023 awards are available on the Microsoft Partner blog: https://aka.ms/POTYA2023_announcement.
Appy Pie, the leading provider of innovative AI-powered solutions, is proud to announce the alpha launch of AppyLM, its proprietary large language model (LLM) designed exclusively for native mobile app code generation in technologies such as Swift and Kotlin. With the introduction of AppyLM, Appy Pie AI, the AI arm of Appy Pie, aims to revolutionize the app development industry by combining the power of artificial intelligence and natural language processing, offering a transformative approach to native app development.
AppyLM represents an extraordinary leap forward in mobile app development by leveraging a large language model to generate app code based on users’ text or voice inputs. Powered by a robust algorithm, this comprehensive model has undergone extensive training on an extensive corpus of text and code data, equipping it with the capability to effortlessly generate intricate code structures.
At its alpha launch, AppyLM showcases the cutting-edge technology and marks the beginning of a new era in app development. This milestone demonstrates Appy Pie’s commitment to continuous innovation and staying at the forefront of industry advancements. During the alpha phase, Appy Pie welcomes early adopters to experience the power of AppyLM and provide valuable feedback to further enhance its capabilities.
Traditionally, building native mobile apps required proficient coding skills and a deep understanding of programming languages. However, AppyLM’s intuitive and conversational interface breaks down these barriers, allowing users of all skill levels to create robust and professional applications. By leveraging AppyLM, developers can streamline the app development process, reduce time-to-market, and deliver high-quality applications that cater to the needs of today’s tech-savvy users.
“We are thrilled to introduce AppyLM to the world,” said Mr. Abhinav Girdhar, CEO of Appy Pie AI. “With this proprietary large language model, we are revolutionizing the way native mobile apps are created. AppyLM empowers users to effortlessly generate complex code structures, saving them valuable time and effort. By harnessing the power of artificial intelligence, we are democratizing app development and making it accessible to a wider audience.”
About Appy Pie
Appy Pie, a Trademark of Appy Pie LLP, is a leading no-code development platform that helps transform business ideas into reality without requiring technical knowledge. It offers an all-inclusive suite of the best no-code tools, including an app builder, website builder, workflow automation platform, graphic design software, chatbot builder, help desk software, and live chat software. Appy Pie’s App Maker has been recognized as one of the highest-rated app builders globally by G2, thanks to its unique features, ease of use, and affordability. It is considered one of the most comprehensive no-code application development software for businesses of all sizes according to Capterra. Moreover, Appy Pie is the fastest-growing cloud-based DIY Mobile App Builder in the world, as acknowledged by GetApp.
“AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” Now Available on Amazon
May 16, 2023 – DWN Create, a pioneering hybrid publishing company, is proud to announce the release of “AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” by Avery Ingram.
Avery Ingram, an esteemed entrepreneur, and speaker, unlocks the door to rural Indian entrepreneurship in this groundbreaking book. With a steadfast belief in resilience and community building, Ingram deftly combines the innovative principles of jugaad with artificial intelligence, aiming to foster a sustainable future for rural communities worldwide.
This book delves into the heart of rural Indian entrepreneurship, addressing unique challenges and offering practical strategies for success. It aims to empower readers to master the jugaad mindset and learn to use accessible AI technology to overcome resource scarcity, navigate complex markets, maximize efficiency, and streamline business processes.
With real-world examples and practical insights, Ingram explores how modern AI systems such as ChatGPT can serve as a virtual mentor to entrepreneurs, providing guidance on various aspects of rural entrepreneurship. From identifying market gaps and emerging trends to offering advice on effective team management and regulatory hurdles, AI can play a pivotal role in the success of entrepreneurial ventures.
This book stands as an invitation to aspiring rural entrepreneurs in India and around the world to embrace the spirit of frugality and innovation in entrepreneurship, and to unlock their potential to drive sustainable growth and empower their communities.
“AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” is available for purchase on Amazon at https://www.amazon.in/dp/B0C4RDTP7K
About DWN Create:
DWN Create is a hybrid publisher dedicated to sharing diverse voices and ideas.
About Avery Ingram:
Avery Ingram is a determined entrepreneur and speaker dedicated to empowering individuals globally to unlock their entrepreneurial potential. He believes in the power of resilience and community building, and through his latest book, he aims to merge rural Indian entrepreneurship principles with AI to encourage a sustainable future.
Appy Pie Website Builder, a leading no-code development platform, has announced the launch of its AI Website Builder. This new product will simplify and accelerate the website-building process for businesses of all sizes by employing artificial intelligence and machine learning technologies. Users only need to describe their website specifications and requirements on the platform as text or voice input. The in-built AI will convert these into a full-fledged website, delivering faster and more efficient website development without coding.
The Appy Pie AI Website Builder makes website building more accessible and affordable for everyone, especially small business owners and individuals with limited technical expertise. It uses highly-advanced Natural Language Processing (NLP) and Machine Learning (ML) algorithms to generate website content and design templates. The AI website builder offers many features and functionalities, including customizable templates, themes, and designs that users can customize to fit their unique branding and aesthetic preferences.
“Appy Pie’s AI Website Builder brings the power of intelligent technology to the hands of every website creator. With this revolutionary product, we are changing the way websites are built and empowering users to create professional-looking websites effortlessly, just by speaking or typing. We are excited to launch this innovative product and look forward to seeing the incredible websites that our users will create with it.” says Abhinav Girdhar, Founder and CEO of Appy Pie.
The AI Website Builder from Appy Pie is fully responsive, which means that websites created using the platform are optimized to deliver a seamless experience on any device, from desktops to smartphones. It also provides e-commerce integration, social media integration, and SEO optimization that help businesses maximize their online presence and cater to customers worldwide. Users can also access integrated analytics tools that help them measure and improve their website’s performance.
About Appy Pie
Appy Pie, a Trademark of Appy Pie LLP, is a no-code development platform that helps transform business ideas into reality without technical knowledge. It is an all-inclusive suite of the best no-code tools like an app builder, website builder, workflow automation, graphic design software, chatbot builder, help desk software, and live chat software. Appy Pie’s App Maker has been recognized as one of the highest-rated app builders globally (G2) for its unique features, ease of use, and affordability, and is considered one of the most comprehensive no-code application development software for businesses of all sizes (Capterra). Appy Pie is also the fastest-growing cloud-based DIY Mobile App Builder in the world (GetApp).
With 1.5 billion social media users worldwide, online enterprises or those who have not yet migrated to a digital platform must seize this market.
What trends in digital marketing should you be on the lookout for in 2023? Here are some new trends that will change your future marketing efforts if your marketing team is having trouble finding inspiration or if your present approach has gotten stale.
Data Privacy:
Big data now has a much greater impact on businesses than ever before. However, due to privacy rules in effect all around the world, we have had to adapt the method we collect data.
Businesses being more proactive in acquiring intelligence through various tactics will probably be a hot trend in digital marketing in 2023. For instance, form building might assist in gathering data from yours. For instance, form building can assist in gathering client data that may affect the introduction of your next product or service.
Email marketing
Email marketing is one of the most successful marketing techniques now being used. This tendency will continue through 2023 as 89% of organizations primarily use email marketing to create leads. Since almost everyone has an email address, it is relatively simple for businesses and brands to engage with their customers.
Use of AI Tools in Marketing
Artificial intelligence is being used more and more in digital marketing, and for good reason. Digital marketing initiatives powered by AI have a higher chance of success since they can deliver quicker and more precise insights on consumer behavior. ChatGPT is trending at the moment..
Programmatic Marketing
The process of automating ad buying with AI is called programmatic advertising. Companies get a more dependable and economical answer to their needs by getting rid of humans from the ad-buying process.
Multichannel Advertising
One of the buzzwords of 2020 was omnichannel marketing. The tactic is just as viable and applicable as ever, despite the fact that the phrase may now sound a little dated.
The technique of marketing using several channels, including social media, apps, email, and blog posts, in order to provide a better customer experience and a consistent brand message that increases conversions and brand loyalty.
Marketing based on accounts (ABM)
Account-based marketing is a (usually B2B) marketing tactic that focuses on particular accounts as opposed to a large audience, allowing companies to customize their messaging and forge connections with important decision-makers.
By concentrating on the accounts that have the greatest chance of success, this method also enables organizations to save time and money. ABM also promotes solid customer relationships, which may enhance conversion rates and customer loyalty.
Visual Content Marketing and Visual Search
A new technique called visual search allows users to input images into searches. Although it’s still fairly new, two businesses are using visual search:mn
Google Lens: Google Lens is a visual search engine that uses a camera app to identify items and locations.
Pinterest: With the release of Lens, a visual search tool that enables users to take a photo of an item to find out where to buy it online, search for comparable things, or explore pinboards of related items, Pinterest got on the visual search bandwagon.
8. Analytics using Predictive & Augmented
Data mining, predictive modeling, and machine learning are all practices used in predictive analytics to find trends and make future predictions. Because of its potential, it has advanced and spread throughout various industries.
We may anticipate an even greater number of predictive analytics tools and applications, such as improved lead scoring, customer segmentation, and personalisation, in terms of digital marketing trends.
Geo-Fencing
Although targeting customers based on their location is not a novel concept, we do anticipate a surge in the use of geo-fencing, an industry that is anticipated to reach $2.4 billion by 2023.
Real-time targeting based on a user’s location is possible using geo-fencing. A user receives a push notification, text message, or other kinds of marketing communication when they enter or depart a target region, which is defined as, for example, within a mile of a restaurant
Conclusion:
Change is a necessary component of any digital marketer’s profession. To outperform your rivals, you must constantly endeavor to adopt new technology, techniques, and marketing strategies.
Businesses can beat the competition and succeed in 2023 by comprehending and utilizing these marketing techniques now! Good Luck!
About Dhananjay Yadav:
Dhananjay Yadav is SEO professional with extensive experience in the digital marketing domain. Worked on more than 500+ national and international websites to improve their website ranking on Google search.
