Mumbai (Maharashtra) [India], December 3: In a defining moment for the BFSI category, Greysell has once again been honoured with the Gold Award, this time for ‘Best Product Launch Campaign’ at the afaqs! BankFin 360 Awards 2025, for its creative and strategic work on the ICICI Bank Student Sapphiro Forex Card launch. This repeat win reinforces our growing dominance in BFSI branding and product launches, and also reflects the consistency and impact that define our work.

Making Waves in BFSI By Delivering Trust

In today’s dynamic financial-services landscape, just launching a product is not enough. What matters is the resonance — clarity, trust and relevance. The ICICI Bank Student Sapphiro Forex Card launch struck that chord. Securing Gold in the BankFin 360 awards is proof that when ambition, creativity and partnership align, results always follow.

Our Strategic Approach to the ICICI Bank Student Sapphiro Forex Card Launch

The launch was conceptualized with a simple truth: when students travel abroad, their focus should be on learning and living, not struggling to manage money. That insight shaped every step of our strategy.

Using the vast experience and refined expertise gained as a branding and advertising agency, we positioned the ICICI Bank Student Sapphiro Forex Card as a financial companion for overseas education and highlighted practical advantages like multiple currency options, easy reloads and enhanced security. We engaged both students and parents by addressing financial concerns and emotional reassurance equally. From launch kits to targeted communication, every touchpoint helped make the card trusted. The result was a nationwide response that turned a brief into a successful product launch.

Our Viewpoint

“This award reflects a journey of trust, exploration and mutual belief,” said Sushil Banka, Founder and Director of Greysell. “It reminds us that we’re building brands, relationships and a legacy. We’re grateful to ICICI Bank for trusting us, and we stay committed to delivering uncommon creativity with purpose.”

Why Greysell Remains the Agency of Choice for BFSI Brands

For 25+ years, Greysell has combined strategic insight, creative rigour and executional excellence to deliver campaigns that matter. Our success with the Student Sapphiro Forex Card launch re-affirms that in the BFSI category, what counts is not just visibility, but also trust, clarity and sustained impact.

Official Company Details

Company Name: Greysell Marketing Promotions Pvt. Ltd.

Registered Address: A-707, Kanakia Wall Street, Chakala, Near Western Express Highway Metro, Andheri East, Mumbai – 400093

Official Website: www.greysell.in

Official Email: info@greysell.in

About Greysell

Greysell is a leading branding and advertising agency headquartered in Mumbai. We are known for shaping powerful brand journeys across the BFSI, Agri and FMCG sectors. For over 25 years, we have built our reputation on uncommon sense, strategic insight and an unshakeable curiosity for how people think, behave and connect with brands.

With a deep understanding of markets and an instinct for ideas that perform, we have consistently helped brands experience steadfast growth through campaigns, communication and marketing that leave a lasting impact. And we continue to strengthen our legacy by partnering with brands that seek transformative solutions such as delivering strategy, storytelling and digital marksmanship.

Mumbai (Maharashtra) [India], October 9: Impactsure Technologies, a leading global provider of AI-driven solutions for banking and financial services, today announced the launch of SureMatch, its next-generation Agentic AI platform for Global Trade, at the Global Fintech Festival (GFF) 2025 being held in Mumbai from October 7-9. Designed to digitise and simplify global trade finance operations for banks and corporates, SureMatch represents a major step forward in intelligent automation and compliance-ready innovation.

SureMatch replaces manual document handling with a digital-first, conversational business process flow. Integrated via secure APIs with banks’ core banking systems, document management systems, and corporate ERPs, it enables a real-time, straight-through process for trade documents such as invoices, shipping papers, and remittance requests.

Using voice or text, customers can initiate transactions such as Letters of Credit, Bank Guarantees or Remittances. The system automatically retrieves, validates, and submits the necessary documents, ensuring speed, accuracy, and compliance.

Built for end-to-end regulatory alignment, SureMatch validates submissions against Import Data Processing and Monitoring System (IDPMS), Export Data Processing and Monitoring System (EDPMS), RBI guidelines, country-specific regulatory requirements, and International Chamber of Commerce (ICC) rules, while maintaining a complete audit trail. Its Agentic AI orchestration engine harmonises specialised agents called Zingo, for document intelligence, sanctions screening, reconciliation, and risk scoring, delivering unmatched automation with human oversight.

“Global trade needs speed, transparency, and resilience,” said Dharmarajan Sankara Subrahmanian, CEO of Impactsure Technologies. “SureMatch brings together multilingual, explainable AI and human governance to help financial institutions modernise with confidence.”

“Our vision was to create a platform that combines the best of AI and integration technologies that are practical, responsible, explainable, and easy to use,” added Subramaniyan Neelakandan, Chief Technology Officer of Impactsure Technologies. “The system is designed to be trusted by regulators, bankers, and corporates alike, while offering a user experience as intuitive as everyday digital communication.”

“This platform has been built from the perspective of bankers, for banks and their clientele,” said Nandini Bhattacharyya, Chief Mentor and Product Officer at Impactsure Technologies, with prior experience of leading trade product and operations across leading banks in India and abroad. “It addresses the real complexities of trade finance while ensuring compliance, transparency, and modernity. Forward-looking by design, it can evolve with new rules, new markets, and new client expectations, giving financial institutions a living system that keeps pace with global trade.”

As global trade embraces digital transformation, Impactsure’s SureMatch provides the foundation for a future that unites automation, conversational AI, and human-centric governance to deliver excellence in speed, compliance, and customer satisfaction.

The platform is available immediately for deployment worldwide, with regional configurations designed to meet local regulatory requirements and enable rapid adoption timelines.

About Impactsure Technologies

Impactsure Technologies is a global innovator in Agentic AI and document intelligence for BFSI and enterprises. Its microservices-based platform empowers banks and corporates to interpret, validate, and act on complex data across trade finance, treasury, lending, and compliance. With responsible AI and human-centric design at its core, Impactsure consistently delivers measurable outcomes in speed, compliance, and customer experience.

About Global Fintech Festival (GFF) 2025

The Global Fintech Festival (GFF) is the world’s leading fintech conference, jointly organised by the Payments Council of India (PCI), the National Payments Corporation of India (NPCI), and the Fintech Convergence Council (FCC). The 6th edition of GFF, being held from October 7-9, 2025, at the Jio World Convention Centre, Mumbai, is themed “Empowering Finance for a Better World – Powered by AI.”

GFF brings together global fintech innovators, regulators, banks, investors, and policymakers from over 100 countries. The event features keynote addresses, panel discussions, startup showcases, and innovation zones, creating a vibrant ecosystem for thought leadership, collaboration, and product launches. Over the years, GFF has evolved into a premier platform that shapes the future of financial technology and inclusion, making it an ideal stage for the launch of SureMatch, Impactsure’s breakthrough in Agentic AI for trade finance.

For Media enquiries, please contact –

Prabodh Menon,

Director, Alchemist PR & Communication

Mobile – +91 9769020527

Email – prabodh@alchemistpr.co.in

Your Guide to Tickets, Venue & Dates

Calling all the hip-hop enthusiasts! Mark your calendars, Seedhe Maut, the dynamic duo of Calm and Encore ABJ, are closing their Lunch Break tour with the last four shows taking place in Pune, Mumbai, Chandigarh & Delhi.

‘Lunch Break’ isn’t just a mixtape n album title; it’s a testament to Seedhe Maut’s dedication to their craft. This 30-track mixtape, released in 2023, bursts with pure, unadulterated hip-hop energy, showcasing their ever-evolving sound.

What to expect from the shows? It’s a full-on sonic fiesta with a menu of fire featuring classic chart toppers like Namastute, Nanchaku and Shaktimaan and fresh cuts like Luka Chippy, 11K and Khatta Flow from their latest Lunch Break album.

Don’t miss your chance to witness the power-pack LIVE performance of the duo!! Grab your tickets now, exclusively from the Live tab on the Zomato app.

The Mumbai and Delhi legs of the tour are powered by Alvalanche.

Avalanche is the fastest, most reliable smart contracts platform in the world. Its revolutionary consensus protocol and novel Subnets enable Web3 developers to easily launch highly-scalable solutions. Deploy on the EVM, or use your own custom VM. Build anything you want, any way you want, on the eco-friendly blockchain designed for Web3 devs.

Where: Pune, Drome Arena, Kharadi

When: May 3rd, 2024; 6 PM onwards

Where: Mumbai, MMRDA R2 Ground, BKC

When: May 4rd, 2024; 6 PM onwards

Where: Chandigarh, Altius Lawn

When: May 10th, 2024; 6 PM onwards

Where: Delhi, JLN Stadium, Gate 14

When: May 12th, 2024; 6 PM onwards

Cost: INR 943 onwards

Bookings via: Events tab on the Zomato app

Book Your tickets here – https://www.zomato.com/events/seedhe-maut-lunch-break-india-tour-2024-delhi-ncr-may11-2024-et31679