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Coimbatore’s Next Real Estate growth investment spot? All Roads Lead to Eachanari!

Coimbatore’s Next Real Estate growth investment spot? All Roads Lead to Eachanari!

Sree Pooja Promoters Leads the Way in luxury gated community plots and land sale in Coimbatore

If you’re searching for land for investment in a fast-growing part of Coimbatore, look no further than Eachanari. What was once a quiet suburban pocket is now emerging as a vibrant real estate hub — well-connected, in-demand, and rapidly appreciating in value.

With seamless access to NH544 Salem–Kochi Highway, and road links to Palakkad, Pollachi, Tiruppur, and Kochi, Eachanari has become the gateway to South Coimbatore. Add to that the upcoming removal of the Eachanari toll by August 2025, and you’ve got a location that’s primed for both residential living and smart land investment.

Why Eachanari is the Best Bet for Land Buyers

With L&T Tech Park, and only 2.5 km from Podanur, Eachanari offers the perfect balance of peaceful living and urban accessibility. With its proximity to top schools, industrial corridors, and commercial hotspots, it’s no surprise that demand for plots in Eachanari is rising steadily.

And Eachanari isn’t alone. Nearby areas like Malumichampatti and Madukkarai are also turning into high-potential zones for plots and land for investments in Coimbatore — ideal for those who think long-term.

Where to Buy Plots in Eachanari? Start with the Most Trusted Name in Town

For over two decades, Sree Pooja Promoters has been at the forefront of Coimbatore’s land development story. Known for its reliability, legal transparency, and strong focus on appreciation, the brand has developed hundreds of successful projects in and around Eachanari, Malumichampatti, and Madukkarai.Their 100% track record in land value growth makes them the go-to name when it comes to land for investment.

Their latest project, Vyaazham by Sree Pooja Promoters, is a gated community layout in Eachanari, Coimbatore, designed for future-ready living. With luxury gated community plots in Coimbatore, Vyaazham offers not just land — but a lifestyle.

Enjoy amenities like:

  • Kids’ play area
  • Meditation lawn
  • Jogging track
  • Half basketball court
  • Event lawn
  • Solar street lights
  • Wide internal roads
  • Storm water drainage
  • Landscaped green zones

All located inside a peaceful, secure, and well-planned layout. Explore gated community plots in Eachanari, Coimbatore, along with premium plots in Malumichampatti and Madukkarai. From luxury gated layouts to high-appreciation investment plots in Coimbatore, every project is backed by the trust and proven track record of Sree Pooja Promoters. With a legacy of delivering value, transparency, and growth, this is where smart land investment begins. Schedule your visit to Vyaazham today and explore Coimbatore’s next big growth story.

Delhi NCR’s Trusted Destination for Certified Natural Gemstones

Delhi NCR’s Trusted Destination for Certified Natural Gemstones

New Delhi [India], August 12: In the vibrant lanes of Delhi’s heart, Chandni Chowk market, stands GemAstro, a gemstone merchant that has earned the trust of countless clients since its founding in 1972. This family-owned business has transformed from a humble shop into one of the most respectable gemstone dealers in the Delhi NCR region, building a reputation based on authenticity, quality, and customer satisfaction over more than fifty years of operation.

The Foundation of Trust

The journey of GemAstro started as a small establishment concentrated on delivering one of the best certified natural gemstones to customers. Through decades of dedicated service, the company has expanded its spread, especially while preserving its core values of integrity and expertise. Today, GemAstro operates both physical stores and online platforms, serving customers not only across India but also internationally.

What truly sets GemAstro apart from its competitors is its seamless integration of traditional knowledge with modern business practices. The company has embraced digital transformation by offering online consultations and maintaining transparent pricing structures, all while preserving the authenticity and craftsmanship that make each gemstone truly valuable. This unique approach ensures that customers can trust the authenticity of every purchase.

Commitment to Authenticity

The gemstone industry is rife with imitation products and misleading marketing claims. GemAstro tackles these challenges head-on by maintaining strict quality standards and certification processes. Every single gemstone sold by the company undergoes comprehensive testing and certification through government-approved gemological laboratories, ensuring the highest level of authenticity for our customers.

Customers receive detailed documentation for their purchases, including gem laboratory certificates, video verifications, and complete transparency regarding the gemstone’s origin and any treatments it may have received. This level of honesty is very uncommon in the gemstone industry and shows GemAstro’s devotion to honest business practices.

The company’s commitment extends to its online customers as well, ensuring that what buyers see in digital catalogs precisely matches what they receive. Whether purchasing a South Sea Pearl admired for its elegance and lustre or a vibrant Emerald valued for its rich green hue and timeless appeal, customers can trust they are receiving ethically sourced, naturally formed gemstones that meet the highest standards of quality.

Core Business Advantages

1. Certified Natural Gemstones

GemAstro’s primary resilience lies in its firm commitment to selling only genuine, natural gemstones. Each gem undergoes strict testing and receives certification from trusted government laboratories, providing customers with documented proof of authenticity. The company refuses to trade in synthetic or artificially treated stones, making it a reliable choice for those seeking gemstones for personal use, wellness preferences, or investment opportunities.

2. Consistent Cross-Platform Experience

Many gemstone dealers maintain different pricing structures and quality standards between their online and physical stores. GemAstro eliminates this inconsistency by ensuring identical pricing, quality, product information, and customer service across all sales channels. Whether customers visit the Chandni Chowk location in person or browse the website from another city, they experience the same level of service and pricing transparency.

3. Empowering Inventory Management

At GemAstro, we believe in offering our customers a comprehensive range of options. Instead of operating on a sourcing model that requires customers to wait for specific gemstones to be located, we maintain an extensive in-house inventory. This approach allows you to select from various shapes, sizes, and weights, all readily available for inspection and purchase. The ready availability of multiple options accelerates the buying process and allows you to make knowledgeable conclusions by comparing multiple gemstones, empowering you with a wide range of choices.

4. Custom Design and Manufacturing

Recognizing that setting a gemstone can significantly impact both its aesthetic charm and its overall appeal, GemAstro operates a complete, in-house jewelry workshop. Their team of skilled artisans and designers creates custom rings, pendants, and bracelets that showcase the gemstone beautifully and enhance its overall design and appeal.

The design team works with different metals and styles, from simple silver settings to exaggerated gold and diamond-enhanced pieces. Each creation is crafted with attention to both visual appeal and cultural and artisanal significance, resulting in jewelry that serves both aesthetics and meaningful personal significance.

5. Uncompromising Quality Assurance

Before any gemstone reaches a customer, it must pass through GemAstro’s comprehensive three-stage quality verification procedure:

First Stage: Visual and physical examination conducted by professional gemstone experts.

Second Stage: Verification of lab certification from government-approved testing facilities.

Third Stage: Design and quality assessment to confirm the gemstone’s suitability for the customer’s needs.

This multi-layered process ensures that customers receive gemstones that meet the highest standards for physical quality and craftsmanship.

Modern Innovation with Traditional Values

GemAstro has successfully adapted to the digital age while preserving its traditional approach to customer service. Their website features high-definition images of certified gemstones along with complete laboratory reports, making online shopping transparent and dependable. The online platform also provides a user-friendly interface, secure payment options, and a responsive customer support team, ensuring a seamless and satisfying shopping experience.

The company also provides online consultations with qualified gemstone consultants. These experts have years of experience and deep knowledge in gemstone selection and evaluation, ensuring that customers receive accurate and personalized gemstone recommendations based on their individual needs and preferences. Customers can schedule video conferences, share design preferences, and receive customized gemstone recommendations about which stones best suit their style, preferences, and intended purpose. This service is available from anywhere in the world, extending GemAstro’s expertise beyond geographical boundaries.

By combining strong online capabilities with their established physical presence, GemAstro serves customers from major Indian cities like Delhi, Mumbai, and Bangalore, as well as international locations including Dubai and London. This global reach is achieved without compromising the quality or authenticity that defines the brand.

Why Choose GemAstro

Choosing the right gemstone is a significant decision that impacts personal satisfaction, style, and financial investment. GemAstro’s dedication to ethical sourcing practices, including avoiding conflict gemstones and supporting fair trade, has established it as the most trusted gemstone retailer in the Delhi NCR region. This commitment ensures that customers can purchase gemstones with complete confidence and trust, knowing that they are not only authentic but also ethically sourced.

The company serves a wide range of clientele that includes professional gem enthusiasts and collectors, celebrities, business professionals, and households seeking gems for peace, prosperity, and protection. Whether customers visit the physical store or engage through online platforms, they receive an educational and supportive experience that prioritizes their journey rather than simply completing a transaction.

GemAstro symbolizes more than just a gemstone retailer; it denotes a commitment to helping customers discover certified, genuine gemstones with complete confidence and trust. This loyalty to excellence explains why they have earned recognition as Delhi NCR’s most dependable gemstone destination.

Envisioning a Diabetes-Free India: Can Ancestral Ayurveda Deliver Hope for Chronic Disease Management?

Envisioning a Diabetes-Free India: Can Ancestral Ayurveda Deliver Hope for Chronic Disease Management?

New Delhi [India], August 12: India stands at a crossroads as chronic diseases–especially diabetes–reach epidemic levels, impacting millions of families across the nation. With over 77 million diabetics today and a projected rise to 134 million by 2045, the healthcare system faces unprecedented strain. Amid this health crisis, Matsyaveda, an Ayurvedic brand with roots stretching back to 1890, is lighting a new path in holistic wellness.

Amidst the several health-related challenges driven by modern lifestyle and environmental factors, Matsyaveda brings renewed faith in Ayurveda–a system that for centuries has offered holistic, root-cause wellness. Matsyaveda’s products are not just ancient recipes repackaged; they are herbal formulations developed to support overall health and holistic management of chronic health challenges.

Product blends are built on centuries-old recipes. These formulations utilize potent botanicals like bitter gourd (karela), Giloy and Ashwagandha–ingredients traditionally known to support healthy metabolism, blood sugar, and immune function. The proprietary blending and traditional processing methods at Matsyaveda ensure that the natural efficacy of each ingredient is preserved.

Traditional Processing, Maximum Potency: Why Matsyaveda Works

What distinguishes Matsyaveda is its commitment to quality and efficacy at every step. All herbs are sourced from pristine regions, sun-dried, and processed using “Bhavana”–the traditional wet grinding and levigation method described in classic Ayurvedic texts. Unlike many commercial brands, Matsyaveda does not use artificial fillers, preservatives, or aggressive heat-treatments that can degrade medicinal value.

Every product is manufactured in a US-FDA registered facility, which is GMP, ISO, and FSSAI-compliant. All products are rigorously lab-tested for quality, safety, purity and potency. Customers can trust that what’s on the label is what’s in the bottle–a transformative standard in an industry where trust has often been lacking.

Results Backed by Experience: Powerful Testimonials and Growing Medical Endorsements

Matsyaveda’s approach has won the appreciation of both patients and practitioners. “We are receiving increasing interest from healthcare professionals and customers in our holistic wellness products,” shares Shashank Garg, Matsyaveda’s co-founder. Repeat order rates are above 60% and international demand is surging–testament to the brand’s effectiveness and the universal appeal of natural care.

Profitable, Bootstrapped, and Purpose-Driven

Matsyaveda’s remarkable journey has been achieved without outside investment. The company remains fully bootstrapped and has been EBITDA positive every year since the brand was launched. This independence lets Matsyaveda stay true to its mission: focusing on quality over quantity and patient results over aggressive expansion. Revenue growth has outpaced many industry benchmarks, fueled by word-of-mouth endorsements and genuine customer trust.

Founder’s Vision: A Call for a Healthier India

The brand’s vision is deeply personal. Shashank Garg, former Silicon Valley Software Engineer and now Matsyaveda’s co-founder, experienced first-hand the power of Ayurveda after significantly improving his own chronic asthma symptoms through traditional Ayurvedic herbs and practices. “My journey showed me that disease management is possible when you honor the body’s natural systems,” says Shashank. “Our dream goes beyond products; it’s about creating a movement–a diabetes-mukt Bharat (diabetes-free India) where people trust nature’s pharmacy and reclaim holistic wellness.”

What’s Next: From India to the World

As Matsyaveda’s chronic disease management offerings find fans from Delhi to Dubai and New York, the brand is determined to keep innovating and growing on the foundation of efficacy and ethical practices. With a legacy of over 130 years, a blend of traditional wisdom and modern discipline, and a mission-backed team, Matsyaveda is poised to become the next household name in Ayurveda. The brand’s wellness products can be found on their official website, along with major e-commerce platforms like Amazon, Flipkart, Tata 1mg, and Meesho.

About Matsyaveda:

Started in 1890, Matsyaveda is a trusted Ayurvedic brand from New Delhi, blending traditional wisdom with modern standards. Known for authentic, traditionally manufactured herbal formulations, Matsyaveda provides holistic support for metabolic and lifestyle health, with products that are developed for wellness and maintenance in alignment with Ayurvedic principles. The company uses pure natural herbs, traditional sun-drying, and Bhavana processes in US-FDA registered, and FSSAI, GMP and ISO-certified facilities. Committed to quality, ethics, and sustainability, Matsyaveda serves customers across India and the world.

Visit www.matsyaveda.com for more information.

For media or product inquiries, contact:

Ishita Aggarwal

ishita@matsyaveda.com

www.matsyaveda.com

Health and Regulatory Disclaimer

Matsyaveda products are traditional Ayurvedic formulations intended to support general health and wellness. They are not intended to diagnose, treat, cure, or prevent any disease. All product claims made herein are grounded in traditional Ayurvedic knowledge and comply with applicable Indian regulatory guidelines, including those established by FSSAI and AYUSH. Matsyaveda products do not replace medical treatment prescribed by healthcare professionals.

Testimonial Disclaimer

Any customer testimonials or practitioner experiences referenced represent individual accounts and do not guarantee similar outcomes for all users.

No Medical Advice

This press release is for informational purposes only and does not constitute medical advice. Individuals should consult a qualified healthcare professional before starting any new health or wellness regimen.

Trademark Notice

MATSYAVEDA® and related logos are registered trademarks of Matsyaveda Herbals LLP

Issued in public interest

KOFFi Launches India’s First Business Fund Parking Platform – Helping Businesses Earn 7-8% on Daily Balances

KOFFi Launches India’s First Business Fund Parking Platform – Helping Businesses Earn 7-8% on Daily Balances

New Delhi [India], August 12: Many businesses in India know the frustration- cash sits idle in the bank between payrolls, tax payment or vendor bills. That’s short-term funds just waiting for something better. KOFFi- a Pune based fintech startup, founded in 2023, aimed precisely at this challenge.

When Prajwal Manalwar returned to India after two decades of fintech experience in Silicon Valley, he noticed a surprising gap. While large corporations smartly manage their short-term funds, most Indian SMBs leave this cash idle in current accounts, earning almost nothing. Prajwal saw an opportunity to bring institutional-grade fund parking solutions to Indian businesses in a simple and accessible way.

KOFFi, a SEBI-registered platform, enables businesses to park their idle funds directly with partner Tata AMC through a secure BSE network. The platform offers curated, highly safe fixed-income mutual funds that primarily invest in short-term government and high-quality

corporate securities. Even when parked for just a few days, businesses can earn 7-8% p.a., with next-business-day (T+1) liquidity ensuring quick access to their funds whenever needed. (Check their Returns Calculator)

“Your business funds should work for you; not for your bank. That is exactly why I created KOFFi,” emphasizes Prajwal Manalwar, Founder & CEO.

Decade-long product leadership at PayPal helped Prajwal build a platform closely aligned with business fund parking needs. KOFFi’s AI-driven fund recommendations, continuous fund monitoring, and smart fund-swapping features to optimize returns based on market conditions. Its goal-based fund parking enables businesses to align savings for upcoming business objectives. Withdrawals can be scheduled in advance to match payroll or vendor payment dates, and multiple team members can access the platform, making it easy for finance teams to collaborate and manage funds seamlessly.

“There’s over ₹25 lakh crore parked in current accounts or low-yielding FDs. I’m a bit surprised to see that businesses in India are still stuck with traditional banking options. This is the space where KOFFi sees enormous potential to create impact.” Prajwal adds.

KOFFi already serves several well-known businesses across India. And one Pune-based IT company parks ₹50 lakh of payroll funds for three weeks each month, earning around ₹6 lakh a year effortlessly.

In the months ahead, KOFFi is looking to deepen its integrations with banking and payroll platforms, making fund disbursements and withdrawals even smoother. The company is also building advanced analytics to help CFOs better predict idle cash flows and maximise returns with greater accuracy.

Learn more at their website: www.koffi.com

Market Maestroo amongst first Finfluencers to secure SEBI Registered Research Analyst Licence

Market Maestroo amongst first Finfluencers to secure SEBI Registered Research Analyst Licence

New Delhi [India], August 12: Market Maestroo Private Limited has achieved a groundbreaking milestone by becoming amongst the first finfluencer-led companies to secure registration as a SEBI Registered Research Analyst (RA), the company announced on Tuesday.

The Securities and Exchange Board of India (Sebi) has granted the coveted registration to Market Maestroo, positioning the firm at the forefront of a new era in India’s financial advisory landscape.

Market Maestroo specializes in value investing research and identifying stocks trading below their intrinsic value, bringing institutional-grade analysis to retail investors.

Aggressive expansion roadmap

The company has outlined an ambitious growth strategy, aiming to become India’s biggest research analyst firm by 2027. As part of this vision, Market Maestroo plans to significantly expand its team by onboarding multiple research analysts across the country.

“Our objective is clear – to build the largest and most trusted research analyst platform in India by 2027,” said company director Ankit Yadav. “We will be aggressively recruiting qualified research analysts to join our mission. The current shortage of registered professionals in the country presents a massive opportunity for us to scale and serve millions of underserved investors.”

Addressing systemic challenges

Market Maestroo’s leadership emphasized the critical need for registered financial guidance in India. With approximately 150 crore people requiring financial advice and only 2,000-3,000 registered advisors available, the company sees tremendous scope for growth and impact.

Director Kritika Yadav highlighted the broader implications of their achievement: “Being amongst the first finfluencers to receive SEBI RA registration is not just our success – it’s a catalyst for the entire industry. We hope this encourages other financial content creators to pursue proper registration and compliance. Our vision extends beyond just our company; we want to transform how financial advice is delivered in India.”

Market Maestroo’s strategic vision

The firm’s approach centers on democratizing access to quality research while maintaining the highest standards of compliance and accuracy. The company plans to leverage technology and a distributed team of research analysts to reach investors across tier-2 and tier-3 cities.

“By 2027, we envision Market Maestroo as the go-to platform for retail investors seeking reliable, research-backed investment guidance,” added Ankit Yadav. “Our model of combining traditional research excellence with modern distribution will set new industry standards.”

Launch timeline and services

Market Maestroo is set to launch its comprehensive research services by Diwali 2025, with its official website expected to go live shortly. The platform will focus on value investing strategies and provide detailed analysis on undervalued securities.

Industry transformation

The company’s registration marks a significant shift in India’s financial advisory ecosystem, where traditional boundaries between content creation and formal financial services are evolving. Market Maestroo’s success could pave the way for other finfluencers to pursue similar regulatory compliance.

The firm’s registration comes at a time when SEBI is actively encouraging more professionals to join the registered research analyst framework to improve the quality of financial advice available to retail investors.

Market Maestroo gets SEBI nod as Registered Research Analyst

Market Maestroo gets SEBI nod as Registered Research Analyst

The financial advisory firm marks a milestone with SEBI clearance for research analyst services, set to launch value investing focused research

New Delhi, India, 12 August: The Securities and Exchange Board of India (SEBI) has granted registration to Market Maestroo Private Limited to operate as a registered research analyst, the company confirmed on Tuesday.

The company has become the first finfluencer-led company to secure the SEBI-RA licence, marking a revolutionary milestone in India’s financial advisory landscape.

Market Maestroo specializes in value investing strategies and identifying stocks trading below their intrinsic value for long-term wealth creation.

“Please note that the Securities and Exchange Board of India has granted certificate of registration to Market Maestroo Private Limited to act as a Registered Research Analyst,” the company stated in its announcement.

Leadership with global expertise

The firm is led by directors Ankit Yadav and Kritika Yadav, both bringing significant international financial expertise to the Indian market.

Ankit Yadav, a wealth manager with USA credentials, brings over 15 years of global financial experience as an economist. He is known for his expertise in value investing and IPO investment strategies, with a focus on long-term investing approaches.

Kritika Yadav holds a CFP (Certified Financial Planner) designation from the USA and is among only approximately 2,000 CFP professionals in India. She also holds an MBA in Finance, bringing comprehensive financial planning expertise to the firm.

Value investing focus and launch plans Addressing India’s financial guidance gap

Market Maestroo positions itself around value investing principles, focusing on providing research on undervalued securities for its clients. The company plans to launch its comprehensive research services by Diwali, with a website launch expected soon.

The firm aims to address a critical gap in India’s financial ecosystem. With 140+ crore people in the country requiring financial guidance, there are only 2,000-3,000 registered advisors available – a stark mismatch that leaves millions vulnerable to misinformation and incorrect advice.

“We are thrilled to receive this approval and begin our journey as registered research analysts,” said company director Ankit Yadav. “This represents our commitment to bringing institutional-quality research expertise to Indian investors. We have brought a revolution to the country, and in the coming time, we will be adding more research analysts to our team to enhance financial expertise across India. Today, millions of people are still victims of misinformation and wrong advice, and we want to correct this systemic issue.”

Kritika Yadav emphasized the firm’s transformative vision: “We are extremely delighted that we are the first finfluencers to receive registered analyst registration from SEBI. This will also promote others to join with SEBI and provide registered advice under compliance framework. We are now positioned to bring a true financial revolution to the country. Financial literacy and providing accurate, research-backed guidance has been our dream from the beginning. We’re excited to make sophisticated investment strategies and reliable financial advice accessible to every Indian investor who has been underserved by the current system.”

Expansion plans and team building

The company plans to onboard additional research analysts in the coming months to scale its operations and reach more investors across the country.

Growing investment advisory sector

The approval adds Market Maestroo to India’s expanding registered research analyst ecosystem, as more firms seek to provide professional equity research to retail and institutional investors.

The firm’s registration comes at a time when investor interest in independent research and value investing strategies is growing in the Indian market.

Just Go Nutrition Redefines Wellness with 100% Natural Flavours and No Fillers – Made for Every Lifestyle

Just Go Nutrition Redefines Wellness with 100% Natural Flavours and No Fillers – Made for Every Lifestyle

New Delhi [India], August 12: In a world where health supplements are often loaded with artificial additives and hidden fillers, Just Go Nutrition rises as a brand committed to purity, honesty, and performance. With 100% natural flavours, zero fillers, and formulations designed for all walks of life, Just Go Nutrition is setting a new gold standard in clean nutrition.

Whether you’re an athlete, a busy professional, a wellness enthusiast, or just beginning your health journey, Just Go Nutrition is made for you. Every product is designed to fuel your body naturally — with no artificial preservatives, sweeteners, or unnecessary ingredients.

“Our mission is simple — deliver clean, effective nutrition that supports every kind of lifestyle,” said Manjeet Sehrawat, Founder of Just Go Nutrition. “We believe people deserve to know what they’re putting into their bodies — and they deserve better.”

From proteins to daily wellness essentials, the entire product range is:

– Made with 100% natural flavours

– Free from fillers, artificial colors, and sweeteners

– Crafted to support energy, recovery, immunity, and strength

– Safe and suitable for every age, background, and goal

At the core of the brand lies a simple belief: Nutrition should be clean, honest, and accessible to everyone.

Just Go Nutrition is more than just a supplement brand — it’s a wellness partner for people who demand more from what they consume. Whether you’re lifting heavy, running far, or simply trying to feel your best every day — Just Go is your fuel.

Go Natural. Go Honest. Just Go.

For press inquiries, samples, or collaboration opportunities, please contact:

Email: info@justgonutrition.com

Website: www.justgonutrition.com

Ananta Capital Acquires Majority Stake in Rubans, One of India’s Fastest-Growing Fashion Jewelry Brand

Ananta Capital Acquires Majority Stake in Rubans, One of India’s Fastest-Growing Fashion Jewelry Brand

Mumbai (Maharashtra) [India], August 11: Ananta Capital has completed the acquisition of a majority stake in Fonte Fashions India Private Limited, the parent company of Rubans, a digitally native, fast-growing fashion jewellery brand redefining affordable luxury for Indian women.

Founded in 2017 by Chinu Kala, Rubans began as a single mall kiosk fueled by ambition and a deep understanding of India’s evolving fashion sensibilities. In just a few years, it has grown into a leading name in the fashion jewelry space — blending contemporary aesthetics with Indian elegance to create a trend-first, high-impact brand that resonates with millions of style-conscious women across the country.

Speaking on the investment, Ashutosh Taparia, part of the Taparia family and Founder & Managing Partner of Ananta Capital, said:

“Rubans is a rare blend of creative excellence and commercial agility — a brand that understands the pulse of the modern Indian woman. Under Chinu’s dynamic leadership, Rubans has scaled with vision, resilience, and an innate sense of style. We are especially proud to welcome Rubans into the Ananta portfolio — a milestone that reflects our belief in backing bold, driven entrepreneurs who are reshaping the consumer landscape. We’re excited to partner with Chinu and Amit as they lead Rubans into its next era of growth.”

Sanjeev Taparia, part of the Taparia family, added:

“India’s appetite for curated, high-quality yet affordable jewellery is rising rapidly. Rubans is uniquely positioned to meet this demand. We see immense headroom for growth and are thrilled to back the brand’s next phase of scale.”

Rubans plans to use the new capital to deepen its design and product innovation, and strengthen its omnichannel presence across leading marketplaces and offline touchpoints. Investments will also be made in marketing, community-building, and strengthening brand recall among new-age consumers.

Chinu Kala, Founder of Rubans, shared:

“Rubans is not just a brand — it’s a dream I’ve built brick by brick. Partnering with Ananta marks a powerful new chapter in that journey. Their deep understanding of consumer brands and long-term mindset makes them the perfect strategic partner as we scale Rubans into India’s go-to destination for women’s fashion accessories.”

Amit Kala, Co-founder of Rubans, added:

“This partnership is a validation of the hard work our team has put in and the brand loyalty we’ve built. With Ananta’s strategic guidance and support, we’re confident about taking Rubans to even greater heights.” Ananta Capital’s investment in Rubans adds to its foray into the Fashion/lifestyle space, having recently acquired significant strategic investment in Bacca Bucci (A fast-growing D2C Sneaker brand).

Backed by Mumbai-based Taparia Family, Ananta Capital has controlling investments in leading beauty and wellness brands such as Bellavita, Betteralt, ThriveCo, Bevzilla – all under the Guardian group. The Guardian Group also owns the Guardian Pharmacy chain and holds the India master franchise for GNC, a global nutritional supplements brand. The fund also owns a majority stake in prominent home furnishing brands – Sleepycat and Springwel. Additionally, Ananta Capital has invested in companies like Open Secret, Liquiloans, Stovekraft (exited), Pickrr (exited), Alivaa Hotels and PG Electroplast (exited).

For media inquiries, please contact:

Ananya Bhatt, abhatt@anantacapital.in

About Ananta Capital:

Ananta Capital is a private equity firm headquartered in Mumbai. With a diverse portfolio and a track record of successful investments, Ananta Capital is committed to partnering with visionary entrepreneurs to unlock value and drive sustainable growth. Ananta Capital’s portfolio includes Bellavita, Bevzilla, BetterAlt, Thrive Co., Springwel Mattresses, Sleepycat, Open Secret, Bacca Bucci, GNC India (Guardian Pharmacy) Pickrr (exited), Liquiloans, Stovekraft (exited), Alivaa Hotels and PG Electroplast (exited) (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI PWR

Cricmax Connect Showcases Cricket Development Vision to U.S. Senator Cory Booker

Cricmax Connect Showcases Cricket Development Vision to U.S. Senator Cory Booker

New Delhi [India]/ USA, August 11: In a unique convergence of sport, culture, and shared vision, Cricmax Connect, the community-driven cricket movement founded by Indian entrepreneurs in the U.S., marked a symbolic milestone by engaging with U.S. Senator Cory Booker at a private gathering in New Jersey.

The interaction, led by Cricmax Connect founder Vinay Bhimjiani, was part of a high-profile gathering bringing together influential voices from U.S. politics and South Asian-led innovation. While the evening primarily supported Senator Booker’s leadership initiatives, it sparked a spirited exchange on the evolving role of cricket in American life, especially within the growing Indian diaspora and the next generation of multicultural youth.

A key highlight from the event was Senator Booker receiving a custom Cricmax jersey with the number “25:05”, a tribute to his historic 25-hour, 5-minute Senate floor speech, a gesture honouring his endurance, advocacy, and progressive leadership. The Senator also signed a cricket bat and engaged in a discussion about cricket’s rising popularity in New Jersey, home to a thriving South Asian community.

“Cricket is more than a sport; it’s a cultural heartbeat for millions,” said Vinay Bhimjiani, Founder & CEO of Cricmax Connect. “For us at Cricmax Connect, it’s about using cricket as a bridge to create inclusive spaces for youth, celebrate diaspora identity, and reimagine how the sport can thrive in America. Meeting with Senator Booker, a leader who embodies inclusion and resilience, is a powerful signal that the American narrative is ready to embrace cricket in a bigger way. We hope this conversation becomes a stepping stone for deeper collaborations, especially in community development and education through sport.”

The Cricmax Connect team shared their vision to expand cricket chapters across New Jersey, modeled on their successful community format in New Jersey and Los Angeles. The interaction signals the beginning of broader conversations around sport as soft power, with cricket offering a new lens for cross-cultural dialogue between India and the U.S.

This engagement marks a step forward in positioning cricket as a meaningful soft power and community-building tool in America, with Indian-origin entrepreneurs leading the charge.

Ecodrisil Launches Carbon Xpress to fast-track Emission Data Capture and Reporting

Ecodrisil Launches Carbon Xpress to fast-track Emission Data Capture and Reporting

Thiruvananthapuram, India [11/08/2025] – Travanleo, a leading ESG and sustainability technology company, today announced the launch of Carbon Xpress, a purpose-built solution on its flagship platform Ecodrisil ESG Xpress, for enterprises that need to quickly capture, compute, and report greenhouse gas (GHG) emissions.

Designed to simplify and accelerate emission disclosures, Carbon Xpress enables organizations to respond swiftly to RFPs, supplier qualification programs, investor queries, and climate-linked financing needs. The solution empowers teams to generate audit-ready carbon reports aligned with globally recognized standards without the complexity, manual effort, or delays typically involved in ESG processes.

“Many enterprises face urgent requests for carbon data, whether during bidding for large contracts, supplier assessments, or while securing green financing. Carbon Xpress addresses this very need with speed, accuracy, and compliance,” said Mr. Sandeep Nair, Global Business Head at Ecodrisil. He added “With Carbon Xpress, we enable organizations to act decisively, present credible climate data, and build trust with stakeholders”.

Powered by ESGAI® – Making Carbon Reporting Simpler and Smarter

Carbon Xpress is powered by ESGAI®, Ecodrisil’s natively integrated AI Co-pilot, which simplifies the entire lifecycle of carbon emission reporting, from data collection to validation and automated report curation and drafting. This ensures faster turnaround and higher confidence in disclosures, even under tight timelines.

Key Features of Carbon Xpress

  • Quick Data Onboarding: Guided workflows for rapid emission data collection from internal systems and value chain partners.
  • Automated Computation: Built-in emission factors and calculators across Scope 1, 2, and select Scope 3 categories.
  • Standards-Aligned Reports: Generate reports aligned with GHG Protocol, CDP, and other investor-preferred frameworks.
  • Export-Ready Outputs: Submission-ready documents tailored for RFPs, due diligence, or regulatory filings.

Early Momentum and Industry Use Cases

Carbon Xpress is already seeing traction across sectors. Current implementations include:

  • A global technology company headquartered in Europe, is using Carbon Xpress to generate Scope 1 and 2 emission disclosures as part of a high-value RFP submission.
  • A leading chemical manufacturing group in the GCC region, integrating the solution to meet growing supplier evaluation and ESG scoring requirements from international buyers.

Both companies selected Carbon Xpress for its ability to deliver rapid, standards-compliant reporting within tight timelines, with implementations currently underway.

For more information, please visit: https://ecodrisil.com/carbon-emission-management/

About Ecodrisil

Ecodrisil ESG Xpress is an AI-powered integrated platform that simplifies and automates sustainability, ESG, and emissions management for enterprises at any stage of their journey. By unifying data, streamlining workflows, and replacing manual processes, it enables faster and more accurate ESG reporting and emissions reduction. The platform is trusted by 20+ organizations and built by Travanleo Info Solutions, a company with over a decade of expertise in Cloud, AI, and sustainability software.

Contact: info@ecodrisil.com

+91 6282 534 201