The Civil Services Examination is conducted each year by the Union Public Service Commission (UPSC) to identify bright candidates to serve in the prestigious Indian Civil Services.

This selection process assesses the suitability of candidates for a career in the Civil Services based on their performance in three stage selection processes- the Prelims, Mains, and the Personality Test.

While the first two stages are designed to assess a student’s academic caliber, the Personality Test is designed to evaluate a candidate on the key personality traits that are essential to succeed in a diverse and challenging yet rewarding career in Civil Services.

Given that the Personality Test consists of 275 marks and students have gone on to score more than 200 marks, this stage plays a crucial role in a student’s success and the rank in merit list. This necessitates aspirants to give utmost attention and undertake smart preparation strategies to reflect the key personality traits sought by the UPSC Board.

Desired Traits for the Civil Services Aspirants

The Personality Test stage requires aspirants to simultaneously work on many personality related dimensions as desired personality traits form a strong foundation for a good civil servant.

It includes developing and honing qualities such as mental alertness, critical powers of assimilation, clear and logical exposition, the balance of judgment, variety and depth of interest, ability for social cohesion and leadership, and intellectual and moral integrity.

Furthermore, the UPSC panel values innovative thinking and problem-solving abilities requiring, aspirants to demonstrate out-of-the-box thinking, propose innovative ideas, and possess a talent for solving complex issues.

While on the face of it, it may seem an arduous task, a smart and integrated preparation strategy can not only help aspirants develop requisite skills and abilities but reflect them with poise, grace, and dignity in front of the UPSC Board.

The strategy should combine all aspects of interview preparation, viz, mindful filling the DAF, thorough preparation of DAF, mastery over current affairs, critical thinking and analytical abilities, developing communication skills, displaying fortitude and resilience, and many others.

Pillars of a Smart and Integrated Personality Development Strategy

Mindful Filling of the DAF: The Detailed Application Form(DAF) encapsulates key information on an aspirant’s biography, educational and professional qualifications, cadre and Service preferences, achievements, positions of distinction and leadership, and their extracurriculars and interests.

Students should be mindful to ensure accuracy and precision while providing factual information. While it is imperative that subjective pieces of information such as hobbies, interests, etc align with the personality traits sought by the UPSC.

Thorough Preparation of the DAF:  Each entry in the DAF provides crucial insights into the building blocks of a candidate’s personality and how it may have evolved over time. Linking these entries to specific personality traits, for instance, recognizing the leadership potential in holding a head girl position, is essential for showcasing the best side of one’s personality.

Different aspects of the DAF listed above should be thoughtfully analyzed to understand their significance in the overall scheme of things. Probable questions and their likely answers should be developed beforehand to ensure a degree of clarity, effectiveness and cohesion in responses. This would further instill confidence among aspirants about their preparation level

Effective Communication skills:  History is a witness to the profound impact of communication. Effective communication is crucial in UPSC interview as candidates are assessed on their overall personality, leadership skills, ability to handle stress and balanced viewpoints. It is important to communicate your ideas and knowledge effectively to the board.

Contrary to popular belief communication is not an ability, rather a skill that can be developed with practice. Engaging regularly in public speaking and interactive activities can significantly enhance communication skills. Furthermore, participating in elocution exercises, which focus on clear and expressive speech, can further refine one’s ability to convey thoughts effectively and confidently.

Mock Interviews: Engaging in mock interviews is a cornerstone of UPSC CSE Personality Test preparation, offering aspirants a simulated experience akin to the actual interview setting.

Experiencing a simulated interview environment helps candidates alleviate anxiety, fine-tune their responses, and adapt to the dynamics of face-to-face interactions.

  • The feedback garnered from these mock interviews becomes a guiding light, offering insights into strengths and weaknesses. It enables aspirants to refine their articulation, enhance their clarity of expression, and pinpoint areas needing improvement.
  • Furthermore, the mock interview process cultivates a sense of familiarity with diverse questioning styles and scenarios, bolstering candidates’ confidence and composure.

Ultimately, this iterative practice not only hones the technical aspects of communication but also nurtures the candidate’s ability to navigate unpredictable situations, a skill paramount for success in the dynamic landscape of civil services.

Role of Current Affairs: Importance and significance of recent developments of national and international importance in the interview preparation cannot be overlooked. It reflects an aspirant’s interest and curiosity in current events and also helps in informed decision-making.

Personalized Guidance and Feedback: Right guidance and feedback are other crucial preparation aspects that aspirants need while preparing for the personality test. It helps them in identification and improvement over shortcomings and build upon their competencies. A mentor can guide aspirants in developing a robust strategy, time management, identification of priority areas, and developing confidence.

Demystifying Myths About Personality Test

Demystifying myths about interview preparation is crucial for aspirants. A common misconception is that personality traits are purely innate and cannot be acquired. The truth is, that conscious efforts can develop and exhibit desired qualities. It is likely that one may encounter difficult questions during the interview process but it is important to remember that inability to answer one or even more questions is not a reflection of one’s true potential. We should have the courage to acknowledge our imperfections and willingness to improve upon them. Rather than being a strict cross-examination, the technique of the interview is of a natural, though directed and purposive conversation, which seeks to reveal the mental qualities of a candidate.

Appearing and interacting in the interview with a positive and constructive mindset can go a long way in ensuring a better interview experience and outcome by putting the candidate in a better light in front of their respective Board.

Civil Servant: A Role Model of Ethical Standards

In the civil service domain, the Personality Test serves as a crucible, evaluating not only intellectual acumen but also the ethical and moral fabric woven into the professional life of aspiring civil servants.

Beyond assessing mere compliance with rules, the UPSC seeks individuals with a moral compass and unwavering commitment to justice, emphasizing the exploration of candidates’ ability to navigate the intricate ethical landscape of governance.

Aspirants appearing for the interview round are urged to introspect, recognizing that a successful civil servant’s path is shaped not only by administrative prowess but by an unyielding dedication to upholding ethical standards, ensuring decisions align with principles of fairness, transparency, and the greater good.

As aspirants are now gearing up for the Personality Test, the key lies in embracing the process, debunking myths, and presenting a balanced personality that aligns with the ideals of public service. Mastering the UPSC CSE Personality Test demands dedication, self-reflection, and a commitment to continuous improvement.

Remember, this journey is not just about succeeding in an examination; it’s about embodying the qualities of a future civil servant. May your dedication, self-reflection, and commitment to continuous improvement shine through, paving the way for success not only for yourself but for the greater good of the nation you aspire to serve. Here’s to your aspirations, your endeavors, and the positive impact you are poised to make on the future of our nation. Best of luck!

Visit us at: https://www.visionias.in/interview/

Or Call us at: 7042413505, 9354559299

Washington [USA]: Sanskriti International 2023 is a spectacular global competition for preserving and promoting Indian Culture and Heritage. Swami Mukundananda, the founder of JKYog, a non-profit organization, conceived this platform to foster a sense of unity and pride among the Indian diaspora as they showcase their talent, skills, aptitude, ingenuity, and creativity. This forum offers an exceptional opportunity for everyone to cherish the vibrant tapestry of Indian culture, strengthen their connection with rich Indian heritage, celebrate the uniqueness of different Indian traditions, and enhance their appreciation for Indian values.

Sanskriti International, an inclusive and comprehensive platform offering over 40 unique contests, ensures that individuals from various stages of life can engage and participate. It was heartening to see global participation across singing, dancing, poetry, instrumental performances, and visual arts, demonstrating the universal appeal of Indian culture. Enthusiastic engagement in the quizzes focused on the Vedic wisdom of Bhagavad Gita, Ramayan, Mahabharat, and My Best Friend Krishna emphasized the importance of understanding these profound Indian scriptural texts. Furthermore, contests such as chess, coding, math, and IQ quizzes encouraged healthy competition and intellectual engagement.

The Grand Online Award Ceremony, featuring participants, winners, and esteemed guests, will be live on Sunday, December 17, 2023, at 8:30 am CST. The presence of Swami Mukundananda, a global spiritual luminary, international authority on Mind Management, Thought Leader, Vedic Scholar, Best-Selling Author, IIT-IIM alumnus, and Bhakti Saint will undoubtedly be a highlight of the event. He has been traveling far and wide to inspire and transform the lives of millions for four decades. In addition to his spiritual leadership, Swamiji drives various global charitable projects to transform the lives of underprivileged individuals in rural India through initiatives focused on quality healthcare and education. Notably, all the proceeds from the Sanskriti International Contest will support these noble endeavors.

Swamiji’s illuminating words of wisdom will provide encouragement and enlightenment to participants and winners spanning various competitions. Swamiji will also be sharing profound insights from his latest book “Questions You Always Wanted to Ask” during the interaction with Nidhi Pant, the Co-Founder of S4S (Science for Society) Technologies, which is producing agricultural-based value-added products, training women farmers to become entrepreneurs and helping with conservation of environment.

The grand award ceremony will feature interactions with exceptional talents such as Advait Kolarkar, a Global Art Prodigy, and Kamya Karthikeyan, a Young Mountaineering Prodigy. This presents an invaluable opportunity for all of us to draw motivation as these remarkable children generously share glimpses of their lives, journeys, experiences, challenges, and triumphs.

Geetika Jain, Bal-Mukund Coordinator of the North Carolina Center, expressing the crucial need for the Sankriti platform, said, “Just like me, there are many eager Indian parents in the US who want their children to experience and connect with rich Indian cultural values. Sanskriti provides this excellent opportunity not just to American Indians but to a global audience. It offers a healthy competitive environment for children to learn, evolve and flourish.”

Robin Prem Gulapala, a parent from Australia, shared, “Sanskriti International is an eagerly anticipated annual event for my family. It is a wonderful venue for my daughter to exhibit her talent and sparks a newfound interest in learning shlokas, bhajans, and much more. Living in a different country, events like Sanskriti expose us to the richness of Indian art, culture, and Vedic wisdom. It’s a valuable opportunity for our family to stay connected with our cultural roots and heritage.”

The most-awaited grand award ceremony is set to kick off on Sunday, December 17, 2023, at 8:30 am CST, and you can be part of the virtual experience at https://sanskriti.jkyog.org/live. Join this spectacle celebrating the achievements and contributions as winners of each contest and age group will be announced.

Seven Caribbean Nations in West Indies and Three City in USA Were Chosen as Venues

Author: Zalim Dhibar
Quote: Understand the pulse of the cricketing community and are dedicated to being the primary source for cricket-related needs.

Dubai, UAE – The International Cricket Council (ICC) has officially disclosed the host venues for the highly anticipated ICC Men’s T20 World Cup 2024. Seven Caribbean destinations – Antigua & Barbuda, Barbados, Dominica, Guyana, St Lucia, Trinidad & Tobago, and St Vincent & The Grenadines – have been confirmed as the Caribbean hosts, with an exciting addition to the roster as the United States of America (USA) joins the fold.

Cricket West Indies CEO Johnny Grave expressed enthusiasm as the organization unveiled the selected Caribbean venues to host the upcoming T20 World Cup in June 2024, featuring the participation of 20 teams in 55 matches.

The host countries have demonstrated their commitment by pledging upgrades to their international cricket venues and practice facilities. This dedication aligns with their ongoing support to uphold the rich legacy of West Indies cricket. Grave expressed confidence in the collaborative efforts, stating, “We are confident that together, we will deliver a world-class tournament, showcasing the best this region has to offer. The unique culture and carnival atmosphere will ensure a genuine celebration of the sport next June.”

The T20 World Cup 2024 Schedule is set for June 4 to June 30. For the first time in the history of the tournament, the USA is set to co-host the event, with Grand Prairie in Dallas, Broward County in Florida, and Nassau County in New York chosen as the prestigious venues. This significant decision was made after a thorough evaluation process by the USA and the West Indies.

2023-2031 ICC Men’s Tournament Host Summary

– ICC Men’s Cricket World Cup, October/November 2023: India

– ICC Men’s T20 World Cup, June 2024: West Indies & USA

– ICC Men’s Champions Trophy, February 2025: Pakistan

– ICC Men’s T20 World Cup, February 2026: India & Sri Lanka

– ICC Men’s Cricket World Cup, October/November 2027: South Africa, Zimbabwe & Namibia

– ICC Men’s T20 World Cup, October 2028: Australia & New Zealand

– ICC Men’s Champions Trophy, October 2029: India

– ICC Men’s T20 World Cup, June 2030: England, Wales, Ireland & Scotland

– ICC Men’s Cricket World Cup, October/November 2031: India & Bangladesh

ICC Chief Executive Geoff Allardice expressed his satisfaction in revealing the venues for the largest T20 World Cup to date.

“We’re delighted to announce the three USA venues that will host part of the biggest ICC Men’s T20 World Cup ever staged, with 20 teams competing for the trophy. The USA is a strategically important market and these venues give us an excellent opportunity to make a statement in the world’s biggest sport market.”

In a groundbreaking move of T20 World Cup 2024 Venue, modular stadium solutions will be implemented to enhance the facilities. Among these innovations is the construction of a state-of-the-art 34,000-seat modular stadium in Eisenhower Park, Nassau County, New York – a purpose-built sports and events park.

Expressing his enthusiasm, Nassau County Executive Bruce Blakeman stated, “Nassau County is excited to partner with the ICC to host the Men’s T20 World Cup, one of the most popular sporting events in the world. With more than one billion fans worldwide, this event will attract fans from all around the world to Eisenhower Park.”

Blakeman highlighted Nassau County’s rich history of hosting large-scale global events and expressed anticipation about uniting diverse communities to witness top-tier cricket in its picturesque setting.

20 Teams For The Tournament

Qualification for the T20 World Cup 2024 saw host nations West Indies and the USA secure the first two spots. The subsequent ten spots were determined based on team performances at the 2022 edition and their standings on the ICC T20I rankings as of the November 14 cut-off date.

The top eight teams from the 2022 T20 World Cup, including Australia, England, India, Netherlands, New Zealand, Pakistan, South Africa, and Sri Lanka, along with the next two highest-ranked T20I teams, Afghanistan and Bangladesh, earned direct entry. The final eight spots were secured through regional qualifiers.

The teams for the tournament have been finalized based on the recent results in the Africa Qualifier. Canada, Nepal, Oman, Papua New Guinea, Ireland, Scotland, Namibia, and Uganda emerged victorious in their respective regions, completing the list of 20 qualified T20 World Cup Teams.

Website: https://www.vijaycricket.com/

New Delhi [India]: Times BPO, a leading provider of Business Process Outsourcing (BPO) services, today announced an unprecedented opportunity for aspiring entrepreneurs across India. The company is inviting applications from individuals and startups in all states, offering them the chance to become business owners with minimal investment.

This groundbreaking initiative requires only a basic setup of computers and internet connections, along with a small team of 5-10 employees. Times BPO will provide all the necessary support and training, empowering individuals to take control of their entrepreneurial dreams without the financial burden of startup costs.

Unlocking Business Potential for All

Times BPO understands the challenges aspiring entrepreneurs face in securing funding and resources. By eliminating financial barriers, the company’s initiative aims to democratize entrepreneurship and make it accessible to anyone with the drive and passion to succeed. This innovative approach is expected to significantly boost the number of startups in India, contributing to the nation’s economic growth and development.

Times BPO has a proven track record of delivering high-quality and cost-effective solutions to its clients across various industries and domains.

Times BPO is inviting applications from all the states of India, thus providing a golden opportunity for anyone who wants to start their own business. All you need is a setup of computers and internet connections along with 5-10 employees. You don’t have to pay anything to Times BPO for this opportunity. You can start your business in zero investment and earn a handsome income every month.

Times BPO will provide you with all the support and training that you need to run your business successfully. You will get access to the best practices, tools, and technologies that Times BPO uses for its own operations. You will also get guidance and feedback from the experts of Times BPO who have years of experience and expertise in the field of business process outsourcing.

Times BPO’s initiative is more than just an opportunity for individual success; it’s a collective effort to drive economic development and empower communities across India. By fostering entrepreneurship and creating job opportunities, Times BPO is contributing to a brighter future for the nation. By joining Times BPO, you will not only become a business owner, but also a part of a growing and thriving community of entrepreneurs. You will be able to network and collaborate with other business owners who are working with Times BPO. You will also get recognition and rewards for your performance and achievements.

Unwavering Support for Success

Times BPO isn’t just offering an opportunity; they’re offering a comprehensive support system. Their team of experts will provide the necessary training and guidance in areas such as:

Process Management: Establishing efficient and effective business processes.

Customer Service: Delivering exceptional customer experiences.

Technology Adoption: Utilizing technology to optimize operations and performance.

Times BPO, a leading provider of Business Process Outsourcing (BPO) services, today announced an unprecedented opportunity for aspiring entrepreneurs across India. The company is inviting applications from individuals and startups in all states, offering them the chance to become business owners with minimal investment.

Marketing and Sales: Building a strong brand and generating leads.

This holistic approach ensures that entrepreneurs are equipped with the knowledge and skills required to thrive in the competitive BPO industry.

This opportunity will make every opportunity seeker a business owner. This will increase the number of startups in India, thus boosting the economy and creating more employment opportunities. Times BPO is providing business opportunities to all. Don’t miss this chance to fulfil your dreams and aspirations.

Becoming part of the Times BPO network offers several advantages for aspiring entrepreneurs:

Reduced Risk: Minimal upfront investment minimizes financial risk.

Expert Guidance: Constant access to support and training from industry professionals.

Scalability: Flexible business model allows for growth and expansion.

Reputation and Trust: Leverage the established brand and reputation of Times BPO.

Ready to Become a Business Owner?

If you’re interested in becoming a part of this exciting initiative and taking control of your entrepreneurial journey, visit the Times BPO website at to learn more and submit your application. Don’t miss out on this chance to join the Times BPO network and unlock your entrepreneurial potential!

Times BPO is looking forward to working with you and helping you grow your business. Hurry up and apply now before the slots get filled up. This is a once-in-a-lifetime opportunity that you don’t want to miss.

Grooming Babies and NCPA to Unveil the 8th Edition of ‘UNDER THE PEEPAL TREE’ Dad-Child Festival, Showcasing Rajasthan’s Rich Cultural Tapestry

Mumbai; December: As the sun prepares to dip beyond the Arabian Sea on the cool winter evening of December 23, 2023, the open-air venues of NCPA will come alive with the resonating folk tunes of Rajasthan and the buzzing laughter of dads and children.

Grooming Babies, a dedicated social enterprise championing involved parenting, is set to host its much-anticipated annual Dad-Child Festival, ‘UNDER THE PEEPAL TREE,’ in collaboration with NCPA. Now in its 8th season, this distinctive event is carefully crafted for children aged 4 to 10 years and their fathers, creating a special space for shared experiences. Set against the backdrop of the Sunken and Experimental Garden at NCPA, the festivities will unfold between 4:00 PM and 7:00 PM, promising an enchanting open-air extravaganza meticulously designed to be both immersive and unforgettable.

Each year, the festival unveils the vibrant cultural traditions of different Indian states. This year, the princely state of Rajasthan takes centre stage, inviting fathers and children to immerse themselves in the creation of Rajasthani handicrafts and celebrating the rich artistry of the region. From the lively Opening Ceremony to royal Hobby Horsing and mystical storytelling of Kaavad Katha, the festival seamlessly blends tradition and creativity. Ragamala combines art and melody, and Kacchhi Ghodi Dancers inject vibrant energy. Culminating in a traditional Rajasthani dance, the Closing Ceremony leaves an indelible mark, ensuring the festival’s essence lingers in attendees’ hearts.

Bruce Guthrie, the Head of Theatre & Film at the National Centre for the Performing Arts (NCPA) in Mumbai, expressed that, “The festival not only aligns seamlessly with our commitment to diverse and enriching family experiences but also brings live folk art and culture to children in a modernized and contemporary way. Cultural exploration is a core belief at NCPA, and now, through this festival, children can be exposed to these rich traditions in a manner that resonates with them.” 

Tickets for the festival are priced at Rs. 1200 per child, and one parent gets to accompany them. The registration provides access to all engagements, games, and performances at the festival. Additional children will also receive an activity kit, comprising all art and craft materials needed for the festival workshops.

Speaking on the occasion, Oindrila Purohit, Founding-Director of Grooming Babies, shares, “Celebrating 8 years, the festival has nurtured 4000 heartfelt connections between dads and kids, forging enduring memories and bonds. These memories will be shared, leading to a lifetime of joy.”

Notably, the festival embraces diverse family structures, encouraging fathers or father figures, and in their absence, grandparents, uncles, or even moms, to share in the joys of the event, fostering a sense of inclusivity and bonding.

In its thriving second year with NCPA, the festival, which drew over 500 families last time, symbolizes a contemporary shift. With 80% now being hands-on fathers, this reflects evolving sociocultural dynamics and underscores the festival’s crucial role in supporting holistic father-child relationships.

For registration visit bookmyshow.com or NCPA box-office  https://in.bookmyshow.com/events/underthepeepaltreedadchildfestival/ET00374271  For further information about the event scan this QR Code 

Event social media: @utptdadchildfestival │@groomingbabies ● Organiser Website: groomingbabies.in

For press inquiries contact:

Nikita Thadeshwar, Event & Marketing Manager, Grooming Babies: 9820200569 │ nikita@trispire.in

Priyanka Mullick, Deputy Manager Public Relations, NCPA: pmullick@ncpamumbai.com Vandana, Mindworkz: vandana@mindworkz.in

Zurich [Switzerland]/ Imphal (Manipur) [India]: The DFINITY Foundation (DFINITY), a Swiss, not-for-profit research and development organization and a major contributor to the Internet Computer Blockchain (ICP), today announced that the Manipur Department of Education will deploy a unique educational product suite focused on verifying and storing educational certificates in a secure platform on the Internet Computer. The solution will ensure the certificate’s authenticity while making it accessible to the owners anywhere in the world at all times, removing the issues associated with lost certificates. This ICP-based solution will bring more credibility to certificates and empower students in their search for employment.

The product suite will leverage ICP technology, such as Internet Identity, to ensure all relevant information is accessible and tamperproof while no unnecessary personal information is available. The Horizon, a New Delhi web3 policy and adoption think tank, will support the implementation process with technology guidance from DFINITY.

Dominic Williams, Founder and Chief Scientist at the DFINITY Foundation, commented, “As a global leader in cutting-edge technology, India continues to innovate by integrating blockchain technology into its education system. The Internet Computer is a tamper-proof and fully decentralized public blockchain with no backdoors. These qualities make it a perfect solution for securely hosting important documents.

Organizations such as FederItaly have been using the Internet Computer as part of their proof of authenticity initiative for Italian-made products with great success. We’re looking forward to exploring more ways in which the Internet Computer can integrate into Indian services.”

This initiative leverages ICP’s unique advantages in security, immutability, and transparency to address critical challenges within Manipur’s education system. The solution will be tailor-made for the Department of Education to develop the state into a knowledge and skills hub within India.

Th. Basanta Singh, Minister of Education, added “Manipur has always been at the forefront of technology adoption with a young and tech savvy population.. Blockchain is a very important technology and I can see a lot of use cases for it in my department. I look forward to collaborating with ICP to bring student academic credentials to blockchain.”

Academic Credential Verification System (“ACVS”)

The ACVS aims to provide tamper-proof verification of all academic certificates issued by government institutions, ensuring authenticity and integrity. The ACVS will encourage trust among employers, educational institutions, and individuals while streamlining the verification process. The ACVS solution will leverage the Internet Identity.

Internet Identity is a privacy-preserving authentication solution developed by the DFINITY Foundation. Internet Identity allows users to authenticate their identity credentials without disclosing personal information using advanced cryptography.

This latest initiative strengthens ICP’s presence in the region alongside the ICP. India Hub, which has organized hundreds of hackathons and workshops in India. ICP is committed to fostering a collaborative ecosystem in Asia, as demonstrated by the launch of the ICP Asia Alliance and a $20 million grant available for the projects in the region.

Rajat Sethi, Founder, The Horizon “Manipur has taken a very promising leap in adopting futuristic blockchain technology. This is the first statewide initiative of adopting blockchain in the education sector. This will set an important example for the entire industry to work closely on government applications in blockchain

Manipur is one of the fastest-growing small states located in the Northeastern region of India. It has a promising young talent pool of technology enthusiasts and a strong developer base. Manipuri diaspora continues to contribute to the global technology ecosystem.

DFINITY Foundation:

The DFINITY Foundation is a not-for-profit organization of leading cryptographers, computer scientists, and experts in distributed computing. With a mission to shift cloud computing into a fully decentralized state, the Foundation leveraged its experience to create the Internet Computer and currently operates as a major contributor to the network.

Internet Computer:

The Internet Computer Protocol (ICP) is a decentralized cloud 3.0 protocol that allows developers to build and run services and enterprise systems directly on a public, blockchain network with unprecedented scalability. Services running on top of ICP are tamper-proof and can negatively interact with the outside world in a trustless manner, both with traditional web 2.0 services and with other blockchains. The fast, low-cost, and energy-efficient protocol establishes a new paradigm for how a decentralized network truly operates in web3.

Media Contact

comms@dfinity.org

In the heart of Anna Nagar slums, nestled amidst the challenges of crumbling shanties and a community striving against odds, stands the Valmiki temple. Within its walls, a transformation unfolds daily, orchestrated by Pehchaan The Street School, an NGO committed to nurturing the potential of underprivileged children.

The temple’s interiors radiate vibrancy with colorful drawings adorning the walls. It’s a beacon of hope, bustling with children of diverse ages ardently engaged in learning and honing their skills.

“Even amid lack of resources, the Valmiki temple remains a hub of joyous learning,” says Akash Tandon, reflecting on the children’s unwavering dedication to their weekend classes despite the city’s challenges.

Every child here has a success story. Take Krish, a school dropout turned budding artist. His sketchbook bursts with pencil drawings of beloved cartoon characters and notable personalities. “I was a dropout but now, because of Pehchaan, I wish to study again I have joined class IX through Open School this year,” shares the determined 14-year-old.

Pehchaan The Street School’s genesis traces back to 2015 when a group of compassionate individuals – Akash Tandon, Kanika Narula, Sam Pillai, Leejo Joy, and Monika Wamdev – formed the organization. Moved by the plight of children either begging on the streets or dropping out of school due to academic struggles, these friends embarked on a mission to provide guidance and support.

Initially faced with skepticism from residents, they began with ten children, aiming not only to educate but also to nurture each child’s potential. Akash shares, “Our objective was holistic – to enable these children to build a career out of their strengths.” As Pehchaan introduced diverse activities like dance, music, art, crafts, and yoga, the initiative gained momentum. Today, it engages over 800 volunteers from city colleges, impacting 1,500+ slum children across ten centers in Delhi.

“We focus on nurturing their passions alongside academics. Our informal setup fosters confidence and communication, leading to visible transformations in behavior,” Kanika Narula  remarks, highlighting the NGO’s approach.

Pehchaan The Street School operates solely on crowdfunding, advocating for donations in the form of stationery, school supplies, and time from volunteers. College students join as interns, dedicating three months to teaching at least 24 classes. For children, like Deepak from the inaugural batch now becoming the first boy in the family to attend 12th class board exams, these volunteers serve as mentors, guiding them towards academic success and promising rewards for excellence.

“In slums, exclusion is a shared experience. By showering attention, we aim to change mindsets,” Akash emphasizes, shedding light on the transformative impact of volunteers’ attention on these marginalized children.

Pehchaan The Street School remains committed to rewriting the narratives of disadvantage, one child at a time. Through collective efforts, they aspire to build a world where every child’s potential is nurtured, irrespective of their circumstances. They offer internship & volunteering opportunities to anyone who is willing in contributing time to help an underprivileged.

For further information, volunteering opportunities, or donations, please visit https://pehchaanstreetschool.org/ or contact us at 9711718972.

Press Contact:

Akash Tandon

9711718972

pehchaanschool@gmail.com

https://www.pehchaanstreetschool.org

In an age where digital transformation is the new norm, businesses are rapidly evolving their marketing strategies to keep pace. However, this evolution brings with it a host of global challenges.

From the complexities of;

  • Stringent data protection laws
  • Crowded marketplace filled with similar outreach tactics

Above points are just tips of icebergs.

This article aims to delve deep into these challenges and unearth innovative solutions that will help businesses not only navigate these turbulent waters but also to thrive.

Vivek Sharma, the Marketing Director at Accropolix, plays a pivotal role in addressing these evolving challenges for their clients. Under Vivek’s guidance, Accropolix has been a frontrunner in implementing research oriented, data-driven innovative marketing strategies under the principle of Deep Sales & Marketing.

Global Challenges in Marketing

1. Stringent Data Protection Acts Globally

As per Harvard business review, the number one goal of data protection is, Trust over transactions. With laws like, GDPR and CCPA, along with recent Google Gmail Protection act are transforming the way personal data is collected and handled. Striking a balance between compliance and effective marketing is becoming an increasingly tough nut to crack.

2. Email Clients are Identifying and Classifying Cold Emails as Spam

As per google, Gmail’s AI-powered defenses stop nearly 15 billion unwanted emails every day. Imagine the massive, daily email-sending traffic, and where you stand in this very intense crowded market. Additionally, advancement in email filtering technology poses a new threat where legitimate business domains are also being wrongfully blacklisted. This disrupts marketing efforts making it challenging for businesses to reach their intended audiences.

3. Current market tactics are saturating

The once-effective cold email tactics are now losing their charm, thanks to an overcrowded marketing environment. Capturing potential clients’ attention is tougher than ever.

4. Transition to a Cookie-Less World

As per Google’s plan, they will completely deprecate 3P cookies in the second half of 2024. But they are not alone Safari has been blocking 3P for years. This makes it difficult for businesses reliant on cookie-based tracking for targeted advertising as the world gradually moves away from cookies.

5. Unsolicited outreach hampering brand perception

Look at your inbox, you will hardly find emails from established brands unless you have interacted earlier either on websites or social channels. An aggressive cold emailing strategy can backfire, harming the brand’s image and value in the consumer’s eyes.

Simple Yet Critical Solutions

1. Creating a Consent-Based Mailing List

Focus on building a mailing list based on explicit user consent, aligning with both global data protection laws and ethical marketing standards. This strategy not only boosts engagement rates but also solidifies brand trust and minimizes spam risks.

2. High Precision Outreach

The updated word would be: With laws like, GDPR and CCPA, along with recent Google Gmail Protection act are transforming the way personal data is collected and handled. Improved conversion rates, customer satisfaction, and compliance with privacy laws.

3. Tactical Discovery (Value Based Inbound Website Traffic)

Employ organic strategies like SEO and content marketing to attract genuinely interested visitors to your website. This helps build sustainable web traffic, better lead quality, and enhanced search engine rankings.

4. Trade Shows for Networking and Lead Generation

Engage in trade shows and industry events for direct engagement with potential clients and showcasing products or services. Opportunities for live interaction, networking, and direct lead generation.

Way forward

This exploration of the modern marketing challenges and the corresponding innovative solutions, spearheaded by Vivek Sharma at Accropolix, extensive research highlights that the future of marketing is about adaptability, creativity, and understanding evolving consumer preferences.

By embracing these strategies, businesses can set new standards in effective and ethical marketing, ensuring compliance with global regulations and standing out in a crowded marketplace.

In the last several years, one has felt the summers getting hotter and drier every year. This is one of the direct effects of climate change and global warming. Across the world, one can clearly see the fingerprints of climate change and it is alarming, to say the least. While efforts are being made by government bodies, private agencies and individuals to reverse the effects of climate change, one has also been looking for ways or methods to protect oneself from the sweltering heat of the summer.

Rajiv Lunkad along with his brother Sanjog Lunkad both fourth generation entrepreneurs have been working across different industries and technologies and products that enable the world move towards adopting a sustainable lifestyle. While moving ahead in this direction, they have managed to put together a product which is now known as the first radiative cooling headwear cap to exist in the world.

Talking about the thought behind inventing this product, Rajiv says, “This summer was one of the hottest ever recorded in many places, leaving millions of people grappling with unbearable heat. As we anticipate a future of warmer summers fuelled by the climate crisis, we have to find ways to adapt to the changing environment. This cooling headwear cap, which is a first-of-its-kind product in this space, has been designed to make the summers a little more bearable for people.”

The duo have worked on several notable projects and lent their expertise to the development of technologies and products that have played an important role in introducing modern technologies One such being their innovation of fully illuminated traffic light project which has been implemented in the city of Mumbai and now being visibly replicated elsewhere in the country.

Elaborating further on the product, he states, “The cap has been made using radiative cooling material that will safeguard people from extreme heat when they are in an outdoor space. Apart from being made with sustainable material, the cap is energy-free and carbon neutral. The cap reflects maximum sunlight back through the atmospheric window into space creating a cooling effect on the inside. It can achieve a cooling of more than minus 5 degrees than the outside temperature.”

The product designed and developed by the duo entrepreneurs serves as yet another testimony to the fact that Entrepreneurs in India are
also filled with visionaries that can create the kind of products that would not only help the people in the country adhere to an environment-friendly and sustainable lifestyle but also enable the entire world to treat the environment more empathetically.

The team is gearing up to lauch the product commercially very soon in the
coming months.

There is no time like Christmas throughout the year. Every festival has its importance and love in our lives but there is something about Christmas be it the season or the fun-filled days, that makes it close to our hearts. To make your Christmas even more beautiful and fun, send some packs of assorted chocolates to your loved ones online through chocolaty.in. The website has launched its collection for Christmas and it is gorgeous, to say the least. Sugar-free cakes, flowers, cookies, chocolate hampers, cakes with flower bouquets and lots of other things have been listed on their website. These can be delivered online anywhere in the country even on the day of Christmas which makes this website totally customer friendly. Spreading joy has become much easier on Christmas through Chocolaty’s same-day, free-of-delivery-charges feature.

The best part about Christmas is that every person has some special ritual that they do on this day which necessarily does not match everyone, but it brings them comfort. Everyone is following their tradition, doing their things, and just soaking in the slow time and slow life. The lighted trees, the decorated house, the series of gifts inside the cutest packaging, the fancy cookies of all flavours, the well-presented dinner tables, the most aesthetic food, the company of the best people, and the most delicious cake are some things that sum up the Christmas, mostly. Of course, visiting churches, being a part of charades, and more are there which are other fun aspects of the day.

The longing for that perfect holiday

Christmas is also an amazing time to go on a vacation because almost everyone is on holiday during this time. Many people desire to explore the big city life and experience the European or English Christmas; hence, vacations are very prominent during this time of the year. The travel websites say how crazy people get during this time for luxury vacations.

Gifting on Christmas and Collection on chocolaty.in

Christmas is also one of the festivals in which gifting is a major tradition. People generally spoil their loved ones with special gifts on Christmas. Everyone is always on the hunt for exciting gifts for the people in their lives. chocolaty.in brings a fabulous collection of Christmas gifts for people in different price ranges. chocolaty.in has brought an exclusive Christmas gift collection that is appropriate for gifting to kids, parents, partners, acquaintances, colleagues, grandparents, friends, and everyone. The company has launched different Christmas hampers including chocolates with flowers, chocolates with cakes, flower bouquets, indoor plants, cookie crumbles, cookies and chocolates, and the list is pretty much endless. These hampers come in different price ranges that would suit most people on a varied budget. The price of these Christmas hampers starts from Rs 549 and goes up to Rs 5,000. They have made it quite easier to choose gifts from their website as they have a different special page for the Christmas collection. To save time for their customers, they have enabled this collection on a different page. Customers can directly visit this page and find all the fun things related to Christmas in one spot only. Orders can directly be placed from this page.

Christmas Cakes and Cookies by chocolaty.in for the holiday season

chocolaty.in is one of the leading gifting platforms in the country. They have established quite a remark in their niche by being one of the country’s best chocolate, flower, and cake delivery platforms. They have progressed the department of online cake delivery in India by offering same-day cake deliveries within 3 to 4 hours, of fresh cakes prepared by professional bakers, and by not charging any amount for the deliveries. Their USP has made them the favourite among people. In the last few years, the company has sold a lot of hampers on different festivals including Christmas. Their delicious cakes are to die for and the cherry on the top is the professionally made designs which make everyone crave them quite hard. They have a cute collection of Christmas cakes with some latest designs in all flavours at all price ranges listed on their website. They have some really fun Christmas cake designs in unique flavours on their website. They have made Christmas celebrations much easier for their peers who resort to them for special occasions. They also have cookie boxes for gifting purposes on Christmas, chocolate hampers, flower bouquets, a wide range of Christmas cakes, customized mugs, and Christmas-related gifts. Their cookie boxes come in different price ranges with different other things that make for amazing gifts for Christmas.

Presently, chocolaty.in is serving PAN India, ensuring customers order Christmas gifts from any part of the country and receive them online in a different part. They have made the gifting process extremely simple without the need to move out of the house.

Website: www.chocolaty.in

Contact – CALL (+91) 88006 36599 (10 AM-7 PM)

MAIL: support@chocolaty.in (10AM-11PM)

Address: Chocolaty, A-2/77C, Lawrence Rd, Block C2, Keshav Puram, Tri Nagar, New Delhi, Delhi 110035