Shringar House of Mangalsutra unveils India’s first HUID Hallmarked 24 Karat Purity Gold Mangalsutra Collection at IIJS 2025

Shringar House of Mangalsutra unveils India’s first HUID Hallmarked 24 Karat Purity Gold Mangalsutra Collection at IIJS 2025

Mumbai (Maharashtra) [India], August 27: Shringar House of Mangalsutra Ltd, India’s most prestigious name in Mangalsutra craftsmanship, proudly announces the landmark launch of “24K SHUDDH” Collection, one of the first-ever HUID Hallmarked Mangalsutra Collection in India crafted entirely in pure 24 Karat gold at their stall at IIJS – India International Jewellery Show Premiere setting a new benchmark for purity-focused jewellery in India.

Crafted in 995 finesse with BIS-certified HUID hallmarking, this ground breaking collection reimagines the mangalsutra not just as a symbol of tradition, but also as a pure 24K investment. It bridges cultural heritage with contemporary consumer value.

The launch event received an overwhelming response from retailers and was graced by several respected industry leaders and dignitaries, including: Mr. Sachin Jain – Regional CEO India, World Gold Council (WGC), Mr. Rajesh Rokde – Chairman, All India Gems & Jewellery Domestic Council (GJC), Mr. Sabyasachi Ray – Executive Director, Gems & Jewellery Export Promotion Council (GJEPC), Mr. Rajesh Kalyanaraman – Kalyan Jewellers, Mr. Varghese Jos Alukka – Jos Alukkas, Mr. Saurabh Gadgil – Chairman & MD, PNG Jewellers, Mr. Ashish Pethe – Director, WHP Jewellers, Mr. Anil Kataria & Mr. Santosh Kataria – DP Abhushan, Mr. Vikas Kataria – Kumari Jewels, Mr. Kinjal Shah – Head of Responsible Jewellery Council (RJC) Asia

This revolutionary collection marks a new chapter in MANGALSUTRA – a bridal and symbolic jewellery in India — where emotion meets investment, and tradition meets innovation. Designed for today’s woman who seeks purity in love and value in legacy, the 24K SHUDDH Collection offers unmatched emotional and financial worth.

SHRINGAR MANGALSUTRA – A Symbol of Eternal Love and Pure Gold

Each piece is crafted in 24 Karat gold, offering the highest investment value and embodying the deepest emotional connection a woman carries through her marital journey. Every Shringar Mangalsutra from the 24K SHUDDH Collection is a blend of devotional significance, refined design, and purity — as hard as the eternal bond of marriage, and as soft as the love it celebrates.

Certified Purity with HUID Hallmarking.

Adding to its unmatched value and credibility, every Mangalsutra in the SHUDDH collection is HUID Hallmarked — ensuring BIS-certified gold purity and complete transparency for every consumer. This assurance reinforces Shringar’s unwavering commitment to quality, trust, and customer confidence.

“We are proud to introduce our latest innovation – a 995 purity, 24 Karat hallmarked mangalsutra that carries the strength of 22 Karat gold. This milestone is the result of months of dedication, and I am truly delighted it was launched by the esteemed dignitaries of the Indian gems & jewellery industry.

Heartfelt thanks to everyone who supported us on this journey — truly grateful.”

– Mr. Chetan Thadeshwar, Chairman & MD, Shringar House of Mangalsutra Ltd.

“Unlike lower karatages, 24 karat gold contains no added alloys, ensuring a natural radiance and unmatched authenticity that makes every piece a true work of art. Shringar Mangalsutra’s launch of a 24 karat collection honours India’s rich legacy of valuing uncompromised quality and reinforces trust for every consumer. This launch elevates not only the standards of craftsmanship but also affirms a commitment to transparency and timeless beauty, bringing a new era of gold jewellery that is as pure as tradition itself. The upcoming marriage season will offer consumers the option of purchasing mangalsutras made from 24 karat pure gold to express their lifelong commitment to their partners.”

– Mr. Sachin Jain, Regional CEO India, World Gold Council (WGC)

“Shringar’s 24K SHUDDH Collection is a bold and visionary step that reflects the evolving expectations of Indian consumers. By combining the emotional heritage of the mangalsutra with the unmatched purity of 24K gold, Shringar has created a category-defining innovation. This is exactly the kind of product leadership our industry needs as we move into a more value-conscious and quality-driven future.”

– Mr. Rajesh Rokde, Chairman, All India Gem and Jewellery Domestic Council (GJC)

“Shringar has long been an innovator in this industry, and Sachin from the World Gold Council gave them the idea to launch a 24 karat mangalsutra–the purest form of gold. Weddings are a moment when the groom wants to give the bride something in its purest form–and what could be better than a 24 karat mangalsutra?

Wishing all the best to Shringar and the entire team. Also, since Shringar has filed for an IPO, we wish them great success. More transparency in our industry is better for all stakeholders. On behalf of Kalyan Jewellers, I’d like to wish IIJS, GJEPC, the World Gold Council, and Shringar all the very best for the show.”

– Mr. Rajesh Kalyanaraman, Kalyan Jewellers

“Today is truly special, because I believe Shringar has become the first in India–possibly in the world–to launch a 24 karat gold mangalsutra. As Sachin Ji mentioned, the World Gold Council conducted extensive research on trends, especially among youth and millennials, and published a report based on those insights.

Shringar has done a fantastic job. This mangalsutra is a pride of Maharashtra. At PNG as well, the highest selling category is mangalsutras, and Shringar specialises in mangalsutras–so it’s a beautiful synergy. I’m very happy that this category is now reaching a new level with 24 karat designs being added.

We’ve just seen it ourselves–it’s lightweight, yet durable and strong. I believe gold is here to stay and will only grow stronger. The emotions behind gold purchases will become even purer. So, congratulations to Shringar on this fantastic product. We’re excited to showcase this to our customers–because, as Sachin said, it truly makes the buying experience purer. Many congratulations again!”

– Dr. Saurabh Gadgil, PNG Jewellers

“I’m happy that Shringar has launched India’s first 24 karat jewellery. While we often hear about 18, 14, or even 9 karat jewellery, Shringar has taken a bold step forward with 24 karat jewellery–a first for India. We wish them all the best and are glad this has been launched during IIJS. I encourage all visitors and participants to check out this 24 karat collection. It allows us to offer something truly unique in our stores. Wishing you all the very best.”

– Mr. Varghese Jos Alukka, JOS ALLUKAS

“Congratulations to Chetan Bhai and the entire Shringar team. And thank you, Sachin Ji, for inspiring the move to 24 karat. Mangalsutra holds deep emotional value for everyone in Maharashtra, and 24 karat gold is also highly cherished here. You’ve combined both of Maharashtra’s greatest loves into one–creating a 24 karat mangalsutra. It’s a brilliant idea, and I’m sure it’s going to be a superstar in Maharashtra. All the best!”

– Mr. Ashish Pethe, WHP Jewellers

“Congratulations to Chetan Bhai, Viraj and Balraj for yet another remarkable initiative. Chetan Bhai is always doing something new and pathbreaking for the jewellery industry, and it brings great joy whenever someone brings something meaningful to the table. So once again, congratulations to the entire Shringar team. Thank you!”

– Mr. Vikas Kataria, Kumari Jewels

“A new chapter begins! Congratulations to Shringar House of Mangalsutra on the launch of the 24K SHUDDH COLLECTION. This is a monumental step forward – bringing an unparalleled level of purity and trust to a symbol so deeply rooted in tradition,”

– Mr. Kinjal Shah, Head – Responsible Jewellery Council (RJC), Asia.

“With the launch of the 24K SHUDDH COLLECTION, we’ve redefined what a mangalsutra can stand for — not just emotional and cultural value, but also absolute purity and asset-worthiness. This innovation reflects our commitment to delivering jewellery that resonates with the modern Indian woman,” said Mr. Viraj Thadeshwar, CEO, Shringar House of Mangalsutra Ltd.

As retailers gear up for the upcoming festive season, the 24K SHUDDH COLLECTION is being hailed as a game-changing offering that brings unmatched value to customers looking for both emotional and financial significance in their jewellery.

Shringar House of Mangalsutra Ltd. extends heartfelt thanks to its retail partners and the broader jewellery community for this enthusiastic reception and looks forward to lighting up showcases across India with this unique 24K innovation.

About Shringar House of Mangalsutra Ltd

Shringar House of Mangalsutra is India’s leading gold jewellery manufacturer and a market leader in mangalsutra craftsmanship. With a legacy of blending tradition and innovation, the company offers exquisite jewellery designed to celebrate life’s most cherished moments.

www.shringar.ms

For further information, please contact:

Hitesh Khandelwal

Vice President – Marketing

Shringar House of Mangalsutra Limited

Email: hitesh@shringar.ms

TENDER BUDS – Bags most promising startup at National Conclave “Role of CSR in Mission Viksit Bharat by 2047

TENDER BUDS – Bags most promising startup at National Conclave “Role of CSR in Mission Viksit Bharat by 2047

New Delhi [India], August 1: The National Conclave “Role of CSR in Mission Viksit Bharat by 2047″ and Indian Achievers’ Awards 2025 were held in Le Meridien, New Delhi, on 15th July. Organised by Indian Achievers’ Forum, a pioneer in recognising achievements since 2000, the summit in this 25th year, honoured eminent individuals and organisations working towards the Mission Viksit Bharat by 2047.”

The chief guest of the event was Hon’ble Union Minister of Road Transport and Highway Shri Nitin Gadkari. The Guests of Honour were Smt. Rekha Sharma, Member of Parliament (Rajya Sabha), Smt. Smita Wagh, Hon’ble Member of Parliament (Lok Sabha), Government of India (also recipient of Sansad Bharati Samman), H.E. Mr. Mariano Agustin Caucino, Ambassador of Argentina to India, H.E.Ms. Jacqueline Mukangira, High Commissioner, High Commission of the Republic of Rwanda, and Mr.Bui Trung Thuong, Trade Counsellor – Head of Trade Office Embassy of Vietnam, and Eva Kopecka,Head of Commercial & Economic Section, Embassy of the Czech Republic.

The Summit, powered by State Bank of India, brought together over 400 delegates including business leaders, CSR professionals, and numerous award winners from across India.

Tender Buds Capital Advisory Pvt Ltd was awarded IAF Promising startup of the year. Tender Buds, India’s pioneering Fintech and marketplace dedicated to girl child education, is committed to empowering the young minds through education. Its mission is to dismantle barriers and facilitate bright futures by offering accessible education loans specifically tailored for female students.

Tender Buds an education finance marketplace, acknowledges the transformative impact of education and recognizes the challenges many young women encounter in pursuing their aspirations. The organization is devoted to creating financial solutions that empower and support their educational journey.” In India, less than 27% of girls enroll in higher education, with financial constraints being one of the primary barriers to continuation” says CEO of Tender Buds Dr. Niteen Pawar. While strides have been made in bridging the gender gap in education, millions of promising young women are still denied access to quality learning due to economic hardship. The challenge is clear: if we are to realize the full potential of India’s youth, targeted financial solutions must empower girls to pursue their academic dreams. Amid this pressing need, Tender Buds was born.

Dr.Pawar a seasoned education and business leader with over 27 years of experience in leadership roles across marquee organizations like Zee Learn, Icofp Ltd, Manipal Education Group, NMIMS, and Somaiya University also received the CEO of the Year Award from India Achievers Forum. Tender Buds Capital has emerged as India’s premier fintech initiative for girl child education, reflecting Dr. Niteen’s belief in empowering future generations through accessible education. The company has raised undisclosed amount from angel investors and is actively looking for series A funding. The funds will be invested in technology, manpower and geography expansion. The company targets 300 crore disbursement in the financial year 2025-26 through its network and online medium and will be launching innovative financial products for women in the coming year.

TresVista and Model ML announce exclusive partnership to build industry-leading AI agents to redefine the future of advisory and investment services

TresVista and Model ML announce exclusive partnership to build industry-leading AI agents to redefine the future of advisory and investment services

TresVista, a global enterprise that has established itself as a leader in delivering scalable, technology-enabled solutions that drive operational excellence across company types and industries, has entered into a multi-year, exclusive partnership with Model ML, the premier AI-native orchestration platform powering intelligent agents for enterprise-scale workflows.

Together, the firms are building bespoke AI agents that will set a new standard across the investment services space. By combining Model ML’s agent orchestration architecture with TresVista’s unparalleled expertise in financial workflows, the partnership is poised to deliver capabilities the industry has never seen before, combining sophisticated and customized AI tools with human intelligence and accountability at the front end.

“This is a generational leap – not an upgrade,” said Sudeep Mishra, Co-CEO of TresVista. “We’re fusing cutting-edge AI infrastructure with world-class domain knowledge to create AI agents that will soon make traditional approaches obsolete. Model ML’s technical ability and approach to orchestrate agentic workflows when combined with our deep knowledge of financial processes is a clear winner in the marketplace and we plan to continue to push the boundaries of innovation. Together with the recent launch of Descrial, our product platform, we are gearing ourselves to thrive in a tech enabled world.”

The first wave of intelligent agents will be deployed to clients in TresVista’s highest-value investment research workflows, tackling complex, high-touch mandates with enhanced precision, speed, and scalability.

“Our clients are industry powerhouses and choose to work with the best,” said Abilash Jaikumar, Co-CEO of TresVista. “They expect insight, innovation, partnership, and consistent value addition from us to help continuously power that dominance. We make sure our clients stay at the forefront of how technology and talent can be applied for lasting competitive advantage. The outcome of this collaboration is pace and precision, without compromising the depth and quality.”

Key Highlights:

-Exclusive collaboration: The partnership includes a tailored exclusivity framework, ensuring the uniqueness of the co-developed agents in the market

– Strategic investment: TresVista has invested in Model ML through its new corporate venture vehicle, deepening strategic alignment and long-term commitment

– Advisory board role: Sudeep Mishra, Co-CEO of TresVista has joined the Model ML advisory board and will provide strategic guidance rooted in domain expertise

– Enterprise rollout begins in 6 weeks: Deployment will start in TresVista’s flagship Research and Investment Services line and scale firm wide later this year

“We built Model ML to meet the complexity of real-world workflows,” said Chaz Englander, CEO of Model ML. “Our platform orchestrates language models, tools, and data pipelines into structured, reliable agents – giving partners like TresVista the power to design scalable intelligence around their unique strengths. This partnership is a blueprint for where enterprise AI is heading.”

This evolving role of AI in the financial services sector was recently spotlighted in an interview released by OpenAI with Chaz – Click here to read the interview.

Together, TresVista and Model ML are not just building AI agents – they are actively redefining the future of investment services.

About Model ML

Model ML is an AI-native orchestration platform enabling enterprises to build modular, intelligent agents that integrate models, data, tools, and logic into end-to-end workflows. Trusted by high-performance teams in finance, consulting, and professional services, Model ML makes AI work at scale – securely, audibly, and reliably.

About TresVista

TresVista is a global enterprise whose business model is built to deliver enduring value. TresVista combines best practices, technology-enabled execution, and industry-leading talent to drive meaningful results. By integrating advisory capabilities with scalable delivery, TresVista helps clients operate smarter and grow stronger. TresVista’s services include investment diligence, industry research, valuation, fund administration, accounting, and data analytics.

Masseprazise Redefines Accuracy Standards as India’s Leading Manufacturer of Precision Lab Equipments

Masseprazise Redefines Accuracy Standards as India’s Leading Manufacturer of Precision Lab Equipments

New Delhi [India], July 25: In modern industries where precision defines success–from pharmaceuticals to aerospace, and from research laboratories to manufacturing units–the demand for reliable measurement tools continues to surge. Ensuring such accuracy begins with one essential component: properly calibration weights manufacturer. Masseprazise is a trusted lab equipment manufacturer known for its focus on precision, quality, and reliable performance.

As an ISO-17025 certified calibration weight manufacturer in India, Masseprazise specialises in calibration weights, test weights, and laboratory weights, offering a comprehensive product line that meets the rigorous standards of OIML-R111. With a focus on global accuracy, material science, and industry compliance, Masseprazise delivers value to clients who rely on dependable calibration systems to maintain consistency in results.

Precision Weights That Power Every Industry

Masseprazise extensive product catalogue caters to industries and labs that demand excellence. From delicate laboratory analysis to heavy-duty industrial measurements, the company’s weights and equipment are designed for a broad spectrum of use cases.

OIML Accuracy Class Weights: E, F, and M

Masseprazise manufactures individual weights and complete weight sets across all standard OIML classes:

-E Class Weights – Designed for highly sensitive balances, suitable for advanced analytical and microanalytical labs.

-F Class Weights – Ideal for precision scales and calibration in quality control laboratories.

-M Class Weights – Perfect for general laboratory and industrial use, including trade and legal metrology.

-Custom Design Weights – Masse Prazise manufactures ISO 17025-accredited M Class customised calibration weights, precisely engineered to meet OIML R111 and ASTM E617 standards. We offer tailored shapes, materials, and tolerances to suit your specific calibration applications.

Each weight is manufactured using high-grade pure stainless steel, ensuring long-term stability, resistance to corrosion, and reliable performance under regular use. The company ensures every product undergoes density testing, hardness checks, chemical composition analysis, and magnetic property inspection, ensuring full alignment with OIML-R111 standards.

Diverse Range of Precision Calibration Weights Products

Masseprazise offers more than just standard weights. Its product offerings include a wide array of test weights, laboratory tools, and calibration accessories designed to support a full spectrum of scientific and industrial applications.

Calibration and Laboratory Weights

-Slotted Weights – Widely used in educational and experimental settings, physics labs, and for force measurement.

-Sheet Weights – Thin and precise, these are ideal for adjusting weight increments with high accuracy.

-Cast Iron Calibration Weights – Durable and robust, suitable for industrial applications where larger mass values are required.

-Calibration Weight Accessories – Includes laboratory tweezers, gloves, and weight trolley designed to prevent contamination and ensure safe handling during calibration procedures.

-Rectangle Weights – rectangle weight is a precision calibration weight with a rectangular or flat block-shaped geometry, typically used for heavier mass standards (like 10 kg, 20 kg, or 50 kg), especially in industrial scales or platform balances.

Sieve Analysis Equipment

-Test Sieves – Manufactured with precision mesh sizes for consistent particle analysis across industries such as pharmaceuticals, construction, and food processing.

Mastering Particle Size Analysis | Full Test Sieves Webinar by Masseprazise

-Test Sieve Accessories – Enhance your particle size analysis with high-precision test sieve accessories. We offer essential tools, including a Sieve Shaker for efficient vibration, a Pen Microscope for mesh inspection, a Linear Mesh Counter for accurate wire spacing verification, and a Nominal Aperture Calibrator to ensure mesh conformity. Designed for lab accuracy and sieve longevity.

-Sieve Shaker Machine – Mechanised units that support reproducible and efficient sieving, often paired with test sieves for complete lab setups.

Laboratory Water Bath

-Precision-controlled water baths are also part of the company’s offerings, widely used for incubation, sample preparation, and temperature-sensitive testing.

By offering such a diverse lineup, Masseprazise can meet the needs of highly specialised labs and demanding industrial environments alike.

Commitment to Quality in Every Gram

At the core of Masseprazise operations is a commitment to stringent raw material inspection and strict adherence to international standards. Every calibration weight produced is subjected to rigorous testing, including:

-Density and Hardness Tests – Ensuring consistency in weight and resistance to wear over time.

-Surface Finish and Dimensional Accuracy – Guaranteeing smooth handling, easy cleaning, and accurate fit for analytical equipment.

-Magnetism Checks – Each weight is tested to ensure minimal magnetisation, as recommended by OIML-R111.

These processes are supported by an ISO 17025-certified quality control lab, making Masseprazise a trusted calibration partner for national metrology institutes, regulatory bodies, and global corporations.

Trusted by Professionals Around the World

With a presence in over 50 countries, from Europe to Southeast Asia, Africa to the Middle East, customers trust Masseprazise to deliver products that perform under the strictest laboratory and industrial conditions.

The company’s logistics and customer support teams ensure smooth communication, accurate documentation, and compliance with country-specific calibration standards. Masseprazise frequently collaborates with universities, research bodies, pharmaceutical firms, and national testing labs to offer tailor-made solutions that match the local regulatory and operational requirements.

Masseprazise has become a go-to source for calibration weight sets, test sieves, and lab equipment for customers who cannot afford measurement errors. The company’s precision-engineered products serve sectors such as:

-Pharmaceuticals – Where every milligram matters.

-Chemical and Food Testing Labs – For consistent testing and batch control.

-Educational Institutions – Where accurate measurements shape future scientists.

-Industrial Manufacturing – For equipment calibration and production accuracy.

Clients value not only the technical superiority of Masseprazise’s products but also the company’s dedication to continuous improvement, customer service, and timely delivery.

Innovating for the Future of Measurement

Masseprazise isn’t just maintaining standards–it’s helping define them. The company continues to invest in R&D and innovation, exploring advanced materials and manufacturing technologies that improve performance, reduce environmental impact, and extend product life cycles.

Future developments include smart calibration systems with embedded tracking chips, integration with digital lab software, and enhanced surface finishes that resist corrosion in high-humidity and chemically reactive environments. By staying ahead of industry needs, Masseprazise ensures its clients benefit from the next generation of precision.

Driving Accuracy: The Masseprazise Mission

Masseprazise is a leading manufacturer of calibration weights and laboratory testing equipment, delivering reliable solutions across OIML classes E, F, and M. With ISO-17025 certification and a global presence, the company specialises in high-precision test weights, test sieves, water baths, sieve shakers, and calibration weight accessories. Every product reflects Masseprazise’s core values: accuracy, quality, and customer-centric innovation.

Contact Us

For product inquiries, business collaborations, or technical support, feel free to reach out to us through the following channels:

Address:

Plot No – 18,

Tirumala Hans Industrial Park,

Tigaria Badshah, Near Super Corridor,

Indore – 453112 (M.P.), India

Phone: +91 62649 15873

Email: sales@masseprazise.com

GNC India Unveils Ayurvedic Honeysticks: Shilajit + Saffron & Ashwagandha for Daily Energy, Endurance, and Stress Relief

GNC India Unveils Ayurvedic Honeysticks: Shilajit + Saffron & Ashwagandha for Daily Energy, Endurance, and Stress Relief

Guardian Healthcare Pvt. Ltd., (https://guardian.in/) the primary franchisee of GNC in India (“GNC India”) the trusted name in health and wellness supplements, announces the launch of a category-first innovation, Ayurvedic Honeysticks infused with Shilajit + Saffron and Ashwagandha. With this bold step into functional Ayurveda, GNC India merges ancient Indian adaptogens with modern-day convenience, offering a delicious new way to support energy, vitality, and stress resilience, anytime, anywhere.

In an age marked by constant hustle, burnout, and digital fatigue, the modern Indian consumer is increasingly looking for natural, trustworthy solutions to stay balanced, energized, and calm. GNC India identified a critical gap, while ingredients like Ashwagandha and Shilajit are backed by centuries of Ayurvedic wisdom and modern science alike, their consumption has traditionally been inconvenient or unpleasant. These Shilajit & Ashwagandha Honeysticks aim to solve that, making wellness not just effective, but also easy, enjoyable, and portable. This launch marks GNC India’s commitment to bridging the gap between tradition and today’s lifestyle needs with high-quality, clean-label innovations.

Crafted for India’s always-on consumers, these 8g single-serve sticks deliver potent actives in a base of pure, natural honey. The Shilajit Honey Stick combines 400mg of premium Shilajit resin with 2mg of high-grade saffron to support stamina, male vitality, and energy. Meanwhile, the Ashwagandha Honey Stick delivers 400mg of pure Ashwagandha extract, known to reduce stress, enhance calmness, and promote sustained energy throughout the day.

Ashutosh Taparia, Managing Director & Board Member, Guardian Healthcare Pvt. Ltd., said,

“At GNC India, we don’t just follow trends, we set them. The Honeysticks are more than just a new format, they are a movement toward effortless wellness. We have taken two of Ayurveda’s most respected nature-based ingredients and transformed them into a daily ritual that fits your pocket, your pace, and your palate. Tear it, taste it, and let the transformation begin.”

Designed for those who are always on the move, these honeysticks eliminate the need for mixing, measuring, or second-guessing. They are 100% vegetarian, preservative-free, and align with the clean-label values of today’s conscious consumers. Whether you are powering through a hectic workday, warming up for a workout, or winding down before bed, GNC Honeysticks fit seamlessly into your wellness routine.

Balaji Uppala, CEO of GNC India, added, “Consumers today want more than nutrition, they want simplicity, science, and soul in one product. That’s exactly what our Honeysticks deliver. They are Ayurvedic, but cool. Functional, but flavorful. Whether you are chasing a deadline or a dumbbell, this is your moment of calm and strength, rolled into one stick of honey.”

The GNC Ayurvedic Honeysticks are now available in stylish, travel-friendly sachets on GNC India’s official website, Amazon, Flipkart, HealthKart, Myntra, Hyugalife, and select offline stores.

Special launch offers include combo packs, introductory discounts, and limited-edition wellness hampers curated for fitness lovers, corporate wellness kits, and gifting.

GNC India’s Honeysticks are here to make wellness simpler, tastier, and smarter. Just tear, sip, and switch on your inner power, no mixing, no measuring, no excuses.

For media inquiries, please contact:

Tanya Sharma

tanya.s@oneguardian.in | +91 99991 47699

About GNC:

GNC India is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited is the master franchisee holder of GNC for India. With 60+ premium pharmacies across the country and over 10 million customers served, Guardian Healthcare is committed to providing trusted health, wellness, and pharmaceutical products with a focus on customer satisfaction, innovation, and transparency.

Milind Soman Consumes BetterAlt Shilajit Energy Sticks to Level Up

Milind Soman Consumes BetterAlt Shilajit Energy Sticks to Level Up

Mumbai (Maharashtra) [India], June 27: The partnership aligns BetterAlts commitment to innovate traditional wellness supplements and adapt it to our modern fast-paced lives. Harnessing the power of over 400+ functional, research-backed herbal nutrients, BetterAlt offers transformational benefits for the body’s best health and performance. Their mission is to make everyone reach the best version of themselves by living the BetterAlt lifestyle.

BetterAlt launched their first of its kind product Shilajit Energy Sticks, an easy to consume Himalayan shilajit and honey pack, which caught the attention of gym-goers and energy seekers. This convenient version was infused with Himalayan shilajit of 75% fulvic acid, organic honey, and real kashmiri saffron, making it perfect for elevating workouts, fitness activities and daily fatigue.

“We’re beyond excited to have Milind Soman join the BetterAlt family,” said Akash Dhoot, Co-founder of BetterAlt. “Milind’s commitment to fitness, clean living, and conscious choices mirrors everything we stand for at BetterAlt. His personal journey and lifestyle makes him the perfect voice for our mission–to bring modern wellness rooted in ancient Ayurveda to everyday lives, starting with innovations like our Shilajit Energy Sticks.”

Milind spoke about partnering with the brand, “I’ve always experimented with new products and brands that I trust and BetterAlt’s approach to wellness is a great example of how we can fuel our bodies naturally. I’m excited to be part of a movement that’s bringing ancient wisdom back into our daily routines in such a convenient and effective way.”

This collaboration will feature Milind Soman in a wide-reaching marketing campaign across digital and social media platforms. He will spotlight how BetterAlt’s Shilajit Energy Sticks offer a powerful, natural boost–helping consumers embrace ancient wellness in a modern, on-the-go energy without compromising on taste or purity.

About BetterAlt

BetterAlt is a global wellness brand blending traditional herbal wisdom with modern science to develop health supplements for today’s fast-paced world. Best known for its Himalayan Shilajit-based products, BetterAlt offers functional wellness in various consumer-friendly formats–from capsules to gummies to honey sticks. Recognized among the top health brands in the world, BetterAlt’s products consistently rank #1 on marketplaces in their categories and are also available on www.betteralt.in

Contact Information:

Contact Person’s Name: Akash Dhoot

Organization / Company: BetterAlt

Company website: www.betteralt.in

Why India Is the Fastest-Growing Aviation Industry in the World

Why India Is the Fastest-Growing Aviation Industry in the World

New Delhi [India], June 21: India’s skies are busier than ever. Recently released industry forecasts show India now handles about 174 million air passenger journeys (2024), making it the world’s third-largest air market. Boeing projects South Asia – driven by India’s booming middle class – will see 8% annual traffic growth over the next 20 years. In practical terms, India’s domestic airlines are adding dozens of new aircraft: CAPA India estimates 1,500-1,700 planes on order for the next few years, expanding the combined fleet of Indian carriers well beyond the current ~800 aircraft. In short, India is the fastest-growing aviation industry globally, led by robust consumer demand and expanding route networks.

Soaring Statistics – The numbers speak volumes. An updated Ministry of Civil Aviation report predicts Indian passenger traffic will jump ~80% from 222 million in 2023-24 to ~400 million by 2028-29. Correspondingly, the active fleet is set to surge from about 813 aircraft to ~1,300 in five years. Infrastructure is rushing to keep up: India has already approved or built 21 new greenfield airports, and since 2014 12 new airports (like Kannur, Kushinagar, Mopa) have come online. The government’s Regional Connectivity Scheme (UDAN) has been another boon – in its 9th year it has operationalized 619 routes and 88 airports, and plans to reach 120 destinations. With this momentum, industry experts note that India’s aviation expansion far outpaces global trends, cementing its reputation as “the fastest-growing aviation market”.

– Passenger Growth: From 222 million to nearly 400 million journeys (2023-29).

– Fleet Expansion: 813 to ~1300 aircraft (2023-28).

– New Airports: 12 greenfield opened since 2014, 21 more approved.

– UDAN Connectivity: 619 routes, 88 airports linked (goal: 120 destinations).

India’s Aviation Growth & Future Plans: PM Modi’s Vision

In a recent address during the IATA AGM–hosted in India after 42 years–Prime Minister Narendra Modi outlined India’s remarkable progress and ambitious future in aviation. Since 2014, operational airports have more than doubled from 74 to 162, with plans to reach 350 by 2047. India now stands as the third-largest aviation market globally, with over 2,000 new aircraft on order.

The country’s MRO (Maintenance, Repair & Overhaul) infrastructure has grown from 96 facilities in 2014 to 154 today, driven by 100% FDI via the automatic route, reduced GST, and rationalised taxation. PM Modi also highlighted India’s growing leadership in space-aviation convergence, with visions for commercial space flights and interplanetary journeys.

India boasts the world’s most inclusive aviation workforce, with 15% of pilots being women, triple the global average. By 2030, cargo volumes are expected to rise from 3.5 to 10 million metric tonnes, and India is on track to become a $4 billion MRO hub.

PM Modi emphasized that India must be seen not just as an aviation market but as a global value-chain leader.

Government Initiatives and Infrastructure

Government policies are turbocharging growth. The UDAN scheme (Ude Desh ka Aam Nagrik) has democratized air travel by subsidizing routes to small cities, bringing tens of thousands of additional passengers into the market. Ambitious airport projects are also under way: construction on the new Navi Mumbai International Airport is advancing with a target opening in late 2025, and the Jewar (Noida) greenfield airport is planned soon. In fact, the Civil Aviation Ministry has earmarked ₹91,000 crore for airport development and aims to build 50 more airports in the next 5 years. All these steps – from runway expansion to modernized air traffic systems – create jobs and capacity to sustain India’s sky-high growth.

Global Crew Shortage and India’s Talent Gap

A shortage of trained crew is already evident. Industry analysts warn that the pilot and cabin crew deficit has become “far more serious” than previously estimated. For example, Indian carriers plan to add 82 aircraft in FY2024-25 (taking the fleet to ~812 planes), but finding trained pilots and crew to fly them remains a challenge. Globally, demand is even larger: Boeing forecasts 674,000 new pilots and 980,000 new cabin crew will be needed worldwide over the next 20 years. In South Asia alone (driven by India), Boeing projects a need for 37,000 pilots and 38,000 technicians by 2042. In short, while India’s aviation sector rockets upward, the supply of trained aviators and flight attendants must accelerate to match it.

Crucially, India’s training system is designed for fast entry into airlines. A Commercial Pilot License (CPL) in India requires just 200 flight hours of training, whereas in many Western aviation markets pilots typically accrue several thousand hours (over 5-8 years of flying) before securing airline jobs. This gap means India can quickly produce new pilots – but it also means these pilots need robust theoretical and practical instruction to meet global standards.

Training India’s Aviation Talent

The flip side of the shortage is opportunity: tens of thousands of aviation jobs are opening up, and training institutes are gearing up to fill seats. India offers high-quality, modern flight schools at a fraction of the cost of training abroad – making pilot careers achievable for a broader pool of aspirants. For example, established institutes like Airline Prep School (ALPS) in Mumbai and Pune have been in aviation training for over a decade. ALPS boasts a proven track record ( over 660 commercial pilots placed, roughly “1 in every 29” Indian pilots), and it provides comprehensive courses and test prep tailored for the booming market.

– Career Programs: ALPS offers a range of courses including Commercial Pilot License (CPL) course in India, ATPL theory training in India, and Pilot Cadet Exam preparation for aspiring pilots.

– Simulators & Facilities: Students get hands-on practice with tools like the A320 Fixed Based Simulator training, and study modern flight decks.

– Support Courses: Foundational screening and aptitude tests are also covered, such as COMPASS and Psychometry test preparation courses that groom candidates for airline assessments.

– Cabin Crew Training: The institute also trains cabin crew – see its Cabin Crew training at ALPS – helping fill the parallel shortage of flight attendants.

With such programs, ALPS addresses key industry needs. As one ALPS instructor notes, many students who ask “Why choose ALPS for aviation training?” find the answer in the school’s outcomes and faculty – experienced airline pilots and psychologists who ensure candidates are airline-ready. ALPS alumni fly across India and abroad, making the school one of the country’s most respected pilot-training academies.

Aspiring aviators can learn more about India’s training ecosystem by checking out the latest aviation training insights on our blog. Whether you aim to be a captain or cabin crew, resources like ALPS’s specialized courses exist to guide your journey.

If you’re considering an aviation career, now is the time to act. Contact Airline Prep School in Mumbai or Pune or your nearest academy to explore courses, scholarships, and career guidance. Demand is at an all-time high, and flight schools are enrolling for new batches. Airlines in India are recruiting actively, and global carriers also prize well-trained Indian pilots. In this unprecedented growth phase, qualified candidates will have their pick of roles.

Inspiring the Future: India’s aviation ascent means the sky truly is the limit. With robust industry growth, supportive government policy, and top-notch training programs like ALPS, a career in the skies has never been more attainable. “If you’ve ever dreamed of flying or serving in the skies,” remember that India’s aviation ascent and institutes like ALPS are your runway to success.

OLDZARI.COM – The Premier Destination to Sell Kanchipuram, Mysore & Banaras Zari Sarees

OLDZARI.COM – The Premier Destination to Sell Kanchipuram, Mysore & Banaras Zari Sarees

Kanchipuram (Tamil Nadu) [India], June 20: In the vibrant and heritage-rich world of Indian textiles, OLDZARI.COM has carved out a unique space as the first-ever online platform dedicated to buying used or old pure zari sarees and other zari-based items across India. What began as a local initiative has grown into a trusted national brand that empowers households to unlock the hidden value of their traditional zari treasures.

A Vision Rooted in Heritage

Founded in 2020 by Ganesh Sah M, a seasoned expert in the traditional silk industry of Kanchipuram, OLDZARI.COM was born out of a simple yet powerful idea-to offer a reliable and respectful way for families to sell their old Kanjivaram, Mysore Silk, Banaras Silk or any zari items. Recognizing the sentimental and financial value woven into these heirlooms, the platform was built with transparency, trust, and customer comfort at its core.

Over the past five years, OLDZARI.COM has built a solid reputation in the online marketplace by upholding these principles. Thousands of customers from cities like Chennai, Bengaluru, Delhi, Hyderabad, and beyond have turned to OLDZARI.COM as their go-to solution for monetizing vintage sarees, zari blouses, dhotis, and other precious garments often stored away for generations. The company’s commitment to honest dealings and cultural sensitivity has earned them a loyal customer base and widespread acclaim.

What sets OLDZARI.COM apart is its pioneering service model, which ensures convenience and trust at every step. One of the standout features is the free door pickup service, allowing customers to sell their zari items without the hassle of visiting a store or couriering expensive garments on their own. Upon pickup, the items undergo a non-invasive zari purity test, ensuring that no damage is done to the sarees during verification. This method helps determine the exact composition and value of the zari used.

Adding to the transparency, every seller receives a detailed test report explaining the purity and final value of their items. If the customer is satisfied, payment is processed quickly. If not, OLDZARI.COM ensures a free return of the items, reinforcing their no-obligation policy and respect for customer choice.

National Recognition and Customer Trust

This unique model of ethical buying, coupled with exceptional customer care, has helped OLDZARI.COM win the Award of Excellence in Purchase of Vintage Wedding Sarees, a prestigious recognition that highlights the brand’s impact and innovation in the field of heritage textile commerce.

The success of OLDZARI.COM is also a testament to Ganesh Sah’s deep understanding of the zari and silk ecosystem. Hailing from the renowned weaving town of Kanchipuram, he has seen firsthand the value and sentiment attached to each zari thread. By integrating traditional expertise with modern technology, he established a platform that honors cultural heritage while enabling families across India to unlock the preserved value of their heirloom textiles.

Today, OLDZARI.COM is more than just a business-it’s a bridge between the past and the present. It offers a dignified solution to people who wish to part with their vintage garments without worry or confusion. It also plays a crucial role in promoting sustainability by recycling and reusing valuable zari materials that might otherwise go to waste.

As the platform continues to grow, it remains committed to its founding values: honesty, cultural respect, and customer empowerment. With ongoing innovations in testing, logistics, and customer outreach, OLDZARI.COM is poised to lead the vintage zari marketplace for years to come.

In an age where fast fashion often overshadows traditional craftsmanship, OLDZARI.COM stands tall as a reminder of the enduring value of India’s textile heritage-and the modern solutions that can help preserve it.

So, Where Can You Sell Old Zari Sarees?

If you’re holding on to a pure zari Kanjivaram, Mysore Silk, Banaras Silk Saree, blouse, or dhoti that deserves a second life, OLDZARI.COM is your answer. It provides the most secure, respectful, and transparent way to sell old zari garments in India today. With no hidden charges, free testing, and zero pressure to sell, it’s a platform built on trust.

India Gears Up for Internet Naming Revolution as ICANN Prepares New gTLD Round

India Gears Up for Internet Naming Revolution as ICANN Prepares New gTLD Round

Mumbai (Maharashtra) [India], June 19: After a 12-year pause, ICANN — the global internet governance body– is reopening its New gTLD application window in 2026. This program will once again allow businesses, cities, and organizations to apply for their own domain name extensions, marking a rare opportunity to secure long-term digital autonomy.

At the recently concluded ICANN83 Policy Forum in Prague, a visibly stronger Indian presence — comprising government officials, internet governance leaders, and domain name experts — signaled growing interest from India in participating meaningfully this time.

“This program gives Indian companies a rare opportunity to own a permanent digital identity,” said Sushil Pal, Joint Secretary at the Ministry of Electronics and IT (MeitY), who led the Indian delegation. “We believe DotBrands can play a key role in advancing digital trust, security, and self-reliance.”

While international corporations like Google (.google), Microsoft (.microsoft), and Barclays (.barclays) already operate their own extensions, India’s footprint in the last round was modest. Only a handful of Indian companies applied, and even fewer moved forward with active usage.

The current momentum seems different.

“Compared to 2012, there’s significantly more clarity and preparedness now,” said Samiran Gupta, ICANN. “We’re seeing more Indian stakeholders engage early — from brands and banks to technical and policy professionals.”

Among those involved in building that readiness is Venkatesh Venkatasubramanian, an independent New gTLD Consultant who attended ICANN83 as part of the Indian delegation. His work focuses on helping organizations understand the implications and process behind operating their own top-level domains.

“For many, the idea of owning a domain extension still sounds abstract. But once you see how .brand domains create trust, eliminate phishing, and put digital control back in the hands of the business, it becomes a very tangible asset,” said Venkatesh, New gTLD Consultant at NewgTLDProgram.com.

With the application period expected to be open for just 90 days in 2026, stakeholders emphasized the need to begin preparations well in advance — especially for enterprise-scale applicants who will need legal, technical, and operational planning.

“This isn’t a last-minute decision — applying for a DotBrand New gTLD requires months of planning, detailed documentation, and technical readiness. With the window expected to be open for just 90 days, brands that want to apply need to start preparing now — and that’s where the right consultant can make all the difference,” Venkatesh added.

As India continues to invest in digital infrastructure and champions the narrative of an open and secure internet, the coming year could be pivotal in reshaping how Indian brands stake their presence in the global domain space.

Imagine brands like Zomato using order.zomato, CRED offering pay.cred, or Adani Group launching portals like infra.adani — all within a secure, brand-owned ecosystem. These DotBrand domains reduce dependence on .com, enhance customer trust, and give companies complete control over their digital infrastructure. India’s growing digital maturity, coupled with its emphasis on Atmanirbhar Bharat and Digital India, makes the timing ideal.

“Find Anything, Anywhere”: Bino Rolls Out Travel Vertical on WhatsApp, Hits 100,000 Vendors

“Find Anything, Anywhere”: Bino Rolls Out Travel Vertical on WhatsApp, Hits 100,000 Vendors

Bengaluru (Karnataka) [India], June 6: A green chat bubble lights up on WhatsApp: “Need Bali eSIM and scooter for a week?” Ninety seconds later, three prepaid e-SIM links, two scooter rental offers–with helmet photos included–and a one-tap payment button appear in the same thread. An Indian filmmaker, fresh off the red-eye from Mumbai, swaps digital SIMs before baggage claim, collects a mint-green Honda Scoopy at the arrivals gate, and rides straight to Canggu’s surf break. “All sorted before I found my passport stamp,” she texts back.

Such seamless experiences have become routine with Bino, the WhatsApp-based search platform designed to find anything, anywhere. Users simply message their needs in plain text, incomplete phrases, or even voice notes, and Bino swiftly searches across extensive networks of verified partner businesses to present the best available options. These options can be sourced either from structured catalogs offering standardized services or dynamically from real-time offers and bids directly from local businesses. Additionally, users can engage in live, real-time conversations with trusted, verified businesses, ensuring personalized attention and immediate clarity on their choices. Bino seamlessly manages both static bookings and on-the-spot negotiations, making every interaction effortless and valuable.

With its new travel vertical, Bino Travel, the platform now connects users with more than 100,000 vendors across India’s most popular tourist destinations and international hotspots. Whether it’s scooter rentals in Bali, jeep rides in Gulmarg, craft-beer tours in Prague, or cozy homestays along the Konkan coast, Bino’s vendor network covers every traveler’s need.

Founded by Capt. Karan Javaji, a Cornell University graduate who returned to India to serve in public policy as an officer at the Reserve Bank of India, Bino reflects his vision for streamlined operations through advanced technology. Javaji, who continues to serve as a part-time Territorial Army officer, emphasizes Bino’s commitment to supporting local businesses in a AI-driven era: “Discovery is turning pay-to-play, and small vendors can’t out-advertise bigger brands.” Bino not only helps these businesses get discovered but also provides them access to cutting-edge, AI-native technology through its Boni One Platform suite of tools. This includes Bow Chat, a conversation management platform designed specifically to empower small businesses by enhancing customer interactions, driving efficiency, and simplifying AI integration. Bino’s onboarding for businesses remains as straightforward as exchanging contact details on WhatsApp, and vendors pay nothing until a transaction is complete.

Bino Bing–Bino Travel’s trip-aware intelligence layer–continuously reads the context of each itinerary and pushes tailored suggestions, insider tips, and time-sensitive deals the moment they become relevant. With every leg of the journey stored in a single WhatsApp thread, Bino Bing turns scattered bookings and ad-hoc needs into a coherent, real-time feed, making sure travellers see only the most timely and useful information–exactly when they need it.

Most online travel agencies (OTAs) were architected for before you leave–price comparisons, package bundles and refundable tickets planned weeks in advance. Once the plane touches down, their utility drops sharply; travellers either fend for themselves or pay a premium for all-inclusive packages that hedge against uncertainty. Bino extends the value curve into the during-trip phase. Because every interaction lives inside a single WhatsApp thread, the platform functions as a real-time concierge: reading location pings, understanding half-typed questions (“late dinner still open?”), surfacing live inventory and even re-engaging with context-aware prompts through Bino Bing. By stitching pre-trip planning and on-trip problem-solving into one conversation, Bino removes the anxiety that drives travellers toward inflexible packages in the first place.

Users experience the simplicity of communicating through WhatsApp without needing additional apps, enjoying structured bookings alongside spontaneous, real-world assistance.

The last-minute hotels feature is a good example of how dynamic searches work in Bino. Picture landing in an unfamiliar city at 8:00 p.m. with no booking in hand. A single WhatsApp message–“budget hotel near airport, late check-in”–triggers Bino’s dynamic search: property managers receive the ping, post instant offers and, within 90 seconds, the traveller sees room rates discounted by up to 70 percent compared with morning prices. The same exchange clears unsold inventory for hoteliers who might otherwise close the night with vacant rooms. By marrying last-minute demand to time-sensitive supply, Bino turns what was once a lost margin for businesses into an unexpected bargain for users.

Looking ahead, the Bino team prioritizes enhancing its partner network and refining the user experience through innovative product features. Immediate efforts include expanding and strengthening partnerships to offer even richer, more diverse options for users. A key product initiative is the Deal Finder feature, enabling users to simply share their location on WhatsApp and instantly receive personalized, real-time deals from trusted local businesses around them.

About Bino

Bino is a WhatsApp-based search platform using AI to help users find the best products, services and deals from networks of businesses-both through structured catalogs and real-time responses. Headquartered in Bengaluru, Bino simplifies discovery, booking, and problem-solving, turning complex, unstructured requests into rapid, reliable responses.

To use Bino’s service, users simply send a WhatsApp message to +91-9800081110 (easy to remember as 98000-BINO) describing their needs, whether travel-related or everyday requirements. Businesses interested in joining the Bino partner network, can WhatsApp on +91-8024490265. For more information, visit https://bino.bot.

Press Contact: pr@bino.bot | +91-9800081110