The Pune agency built its name on traditional SEO. Now it’s betting that AI search, Google Business Profiles and paid media all need to work as one system, not four separate contracts.
Pune, India — Wednesday, 15 July 2026 — Brainmine Web Solutions has been writing meta descriptions and chasing backlinks since 2012. This month, the Pune-based agency is formalizing something its team has been building toward for a while: a combined AI SEO, performance marketing, social media and local SEO offering, aimed at businesses tired of hiring a different vendor for every channel. The announcement comes as search itself keeps splitting into pieces, part traditional Google results, part AI-generated answers, part Google Maps and reviews, part whatever shows up in someone’s Instagram feed.
“A few years ago, our clients cared about one thing: where do I rank on Google,” said Ashwani Fotedar, Founder and CEO of Brainmine Web Solutions. “Now they’re asking whether ChatGPT even knows their business exists, whether their Google reviews are quietly costing them customers, and whether their last five Instagram posts did anything at all. Those aren’t separate problems anymore. Treating them like separate problems is exactly how a brand ends up fragmented, with a marketing budget nobody can fully explain. We built this suite so one team is accountable for all of it.”
That shift isn’t just anecdotal. A Princeton University study, widely cited across the SEO industry over the past year, found that some of the tactics that work best for ranking in classic Google search can actually hurt a brand’s visibility inside AI tools like ChatGPT and Perplexity, since those systems don’t reward pages the same way a search algorithm does. Brainmine has operated as a digital marketing company in Pune for over a decade, and says this is the first stretch in that decade where the fundamentals of the discipline had to change, not just the tactics. Meanwhile, local visibility now lives almost entirely inside a business’s Google Business Profile, and social platforms keep rewarding accounts that post consistently over ones that run the occasional campaign. None of these shifts happened in isolation, which is largely why Brainmine stopped selling them separately.
AI SEO: Getting Cited by the Tools Replacing Ten Blue Links
Ask ChatGPT or Perplexity a question today and you’ll often get a direct answer, not a list of sites to click through. That’s the problem Brainmine’s AI SEO agency team was built to solve: helping a brand become the source an AI system actually cites, instead of one of a hundred pages it skimmed and ignored. Officially, the discipline goes by two names, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), and both come down to the same basic idea: make a brand’s information structured and trustworthy enough that tools like ChatGPT, Perplexity, Google’s AI Overviews and Microsoft Copilot choose to repeat it.
In practice, that starts with an audit of how a brand currently shows up inside AI systems and knowledge graphs, then moves into rebuilding the technical backbone, schema markup, site architecture, the kind of code most customers never see, so machines can parse it correctly. From there, Brainmine’s writers focus on what the team calls information gain: content that adds something competitors haven’t already said, rather than repeating it in slightly different words. The rest of the work is less glamorous but just as important, mapping the long, conversational questions people now type into AI chatbots, earning citations on domains that actually carry weight with these systems, and tracking how often a brand’s name comes up compared with its competitors.
There’s also a newer problem Brainmine has had to build a response to: AI hallucination. When ChatGPT or a similar tool confidently states something false about a business, outdated pricing, a discontinued product, a claim that was never true, that error can spread faster than any human could correct it by hand. Brainmine’s team tracks these mentions and works to fix them through updated structured data and digital PR placed on sites AI systems tend to trust.
The agency says clients on its AI SEO program have seen AI citations climb by an average of 93% within six months, with work spanning enterprise clients in cybersecurity, financial services, healthcare and logistics, alongside SaaS, e-commerce, legal, education, real estate and travel brands, industries where trust plays an outsized role in the buying decision.
Performance Marketing: A Decade-Old Service, Finally Named Properly
Performance marketing isn’t new for Brainmine. The agency has quietly run paid campaigns for over a decade, but it’s being folded formally into the new suite as its own growth engine rather than an add-on. A team of more than 80 people, split across media buying, data and creative, now runs campaigns on Google Ads, Meta, LinkedIn and Amazon as a full-service performance marketing agency, with a stated emphasis on what happens after the click, not just the click itself. Brainmine puts the number at over ₹1 billion in cumulative ad spend managed, across more than 500 businesses in India, the US and the UK.
The agency’s process runs through roughly seven stages, though in practice it rarely feels that linear: auditing where a client’s funnel is actually leaking money, studying what competitors are doing well, building audience segments from first- and third-party data, producing creative for each platform instead of reusing one asset everywhere, launching campaigns, adjusting bids and placements in real time with the help of AI tools, and scaling whatever’s working while protecting return on ad spend. Brainmine keeps its creative work in-house, on the theory that a well-targeted ad with mediocre creative still underperforms a slightly less targeted ad that actually stops someone mid-scroll.
Some of the outcomes the agency points to: a fashion D2C brand scaled to roughly ₹10 crore in monthly revenue within a year at a 4.5x return on ad spend, a 62% drop in customer acquisition cost for a global enterprise CRM platform, around 80,000 monthly app installs for a neo-bank client, and a 35% lift in trial-to-paid conversions for an EdTech brand. Across its full performance marketing book, Brainmine reports an average 42% increase in ROAS and 3.2x traffic growth, and holds both Google Premier Partner and Meta Business Partner status.
Local SEO: Making Sure the Business Down the Street Actually Shows Up
Not every Brainmine client is trying to rank nationally. A large part of the new suite is built for brick-and-mortar and multi-location businesses whose growth depends on being the listing someone taps while standing two streets away. That work centers on Google Business Profile management: the unglamorous, ongoing job of keeping a business’s Google presence accurate, active and trustworthy enough to outrank the shop next door.
In practice, that covers a handful of things most business owners never have time for themselves: keeping the Google Business Profile itself in good shape, responding to reviews quickly and personally instead of with a copy-pasted line, and reading through review sentiment on a monthly basis to catch a bad pattern before it becomes a lost-customer pattern. Brainmine also tracks performance analytics, which is really just a plain-English answer to the question every owner eventually asks: how many people are actually finding me on Google, and what are they doing once they do?
The rest of the offering includes scheduled, SEO-optimized posts so a profile doesn’t look abandoned, footfall analysis that shows when customers actually walk in the door, a competitor summary report that benchmarks a business against the other listings sitting next to it in search results, and a local ranking report that tracks exactly where a business stands for the keywords that matter to it. Most engagements start with three to five days of setup and optimization, followed by about a week of geo-tagging and media work, with reviews, posting and reporting continuing on an ongoing basis after that.
“Most small business owners have no idea why they’re losing customers to the shop next door,” said Fotedar. “Someone searches, sees three listings, picks one, usually in under ten seconds, based on a star rating or how recently a profile was updated. That decision happens before anyone ever walks through the door. Local SEO exists to make sure it’s your door they walk through, whether you’re running one location or three hundred.”
Social Media: The Layer That Has to Agree With Everything Else
The suite’s social media piece covers organic strategy, paid social, content production and community management across Instagram, Facebook and LinkedIn. It’s arguably the least technical of Brainmine’s services, and, in the team’s view, one of the easiest to get wrong by treating it as separate from everything else a brand is doing.
The logic is straightforward: a brand’s AI SEO work shapes what ChatGPT says about it, its local SEO work shapes what shows up when someone searches nearby, and its social media presence is usually the last place a customer checks before deciding whether any of that was actually true. If the tone doesn’t match, or the last post is three months old, all the other work stops mattering as much. Keeping the three in sync is a big part of why Brainmine decided to sell them as one service instead of three separate ones.
Who This Is Actually For
Across its services, Brainmine now counts clients in SaaS and technology, finance, healthcare, e-commerce, B2B enterprise, legal, education, real estate, travel, manufacturing, food and beverage, gaming, automotive and entertainment, plus plenty of local, single-location retail businesses that will never call themselves an enterprise but still need to show up on Google Maps. The underlying work, building authority, measuring what’s working, adjusting what isn’t, looks the same whether the client is a multinational software company or a single restaurant a few streets from Brainmine’s own Pune office. Only the tactics change.
One Agency, Every Channel
Put together, Brainmine’s complete service offering now includes:
- AI SEO (GEO/AEO) — helping brands get cited by ChatGPT, Perplexity, Google’s AI Overviews and Copilot, run by Brainmine’s dedicated AI SEO agency team
- Search Engine Optimization (SEO) — technical, on-page and content-driven organic growth strategies from Brainmine, a well-established digital marketing company in Pune
- Performance Marketing — full-funnel campaigns across Google, Meta, LinkedIn and Amazon, run by a full-service performance marketing agency
- Local SEO — Google Business Profile management, review management, footfall analysis and local ranking reports for brick-and-mortar and multi-location businesses
- Social Media Marketing — organic and paid social strategy, content and community management
- Website Design & Development — custom websites and e-commerce builds meant to convert, not just look good
Brainmine has grown from a small SEO shop founded in 2012 into a team of more than 85 people that has worked with over 850 clients, in India and abroad, across retail, hospitality, healthcare, real estate, fashion, food and beverage and B2B. None of that growth happened because the agency picked one channel and stuck with it. It happened because the definition of search kept changing, and Brainmine kept rebuilding around it.
“We’ve learned the hard way that growth doesn’t come from one channel, it comes from consistency across all of them,” Fotedar added. “What’s different now is how many places a business has to show up correctly at once. Our job is making sure our clients don’t have to become experts in AI search, Google’s algorithm and social media all in the same week. That’s what we’re here for.”
Brainmine is onboarding clients to its expanded AI SEO and local SEO services immediately, across all of its existing accounts.
About Brainmine Web Solutions
Founded in 2012 and based in Pune, India, Brainmine Web Solutions is a full-service digital marketing agency working across SEO, AI SEO (GEO/AEO), performance marketing, social media and website design and development. The agency’s team of more than 85 people has worked with over 850 clients in India and internationally, helping businesses from single-location stores to large enterprises grow their visibility and revenue across search, social and AI-driven discovery.
Brainmine’s client base spans multiple countries, and its teams are built to handle both the technical depth enterprise SEO and AI visibility work require and the day-to-day speed needed to run local SEO programs for brands with dozens or hundreds of locations. The agency holds Google Premier Partner and Meta Business Partner status and continues to build out specialist teams as search and discovery keep changing.
Media Contact
Nikita Seijwani
Brainmine Web Solutions
Email: info@brainminetech.com
Phone: +91 84464 77774
Website: www.brainminetech.com
