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Ananta Capital does a Significant Strategic investment in Bacca Bucci, a Leading D2C Sneakers brand

Ananta Capital does a Significant Strategic investment in Bacca Bucci, a Leading D2C Sneakers brand

Mumbai (Maharashtra) [India]: Ananta Capital, backed by the Mumbai-based Taparia family, has made a significant strategic investment in Bacca Bucci, one of India’s fastest-growing sneaker brands. This marks a significant milestone in Bacca Bucci’s journey, propelling its vision to enhance product innovation, strengthen its digital-first approach, expand into offline retail distribution, and drive global growth.

Founded in 2013 by Natwar Agrawal and Anuj Nevatia, Bacca Bucci has transformed from a challenger brand into a dominant player in the casual sneaker market. With a strong focus on design, comfort, and affordability, the brand has built a loyal customer base among young, fashion-conscious consumers.

“Bacca Bucci has carved a strong position in the sneakers market, demonstrating impressive growth and brand recognition,” said Ashutosh Taparia and Sanjeev Taparia, Board Members at Ananta Capital. “We see tremendous untapped potential in this segment, and we are excited to collaborate with Anuj and Natwar to help Bacca Bucci scale to new heights.”

The company is poised to sustain its robust growth trajectory in the current financial year. The newly acquired capital will be allocated towards expanding product categories to appeal to a broader spectrum of sneaker enthusiasts and enhancing its omnichannel presence to effectively engage consumers across both online and offline platforms. Additionally, the company plans to bolster visibility and foster community engagement through targeted marketing initiatives.

“Bacca Bucci was born from a desire to challenge the norm and make high-quality, trend-forward sneakers accessible to everyone,” said Natwar Agrawal and Anuj Nevatia, Co-founders of Bacca Bucci. “This investment from Ananta Capital is not just about funding–it’s about aligning with a partner that understands our vision and has the expertise to help us scale our ambitions globally.”

Ananta Capital has controlling investments in leading beauty and wellness brands such as Bellavita, Betteralt, ThriveCo, Bevzilla – all under the Guardian group. The Guardian Group also owns the Guardian Pharmacy chain and holds the India master franchise for GNC, a global nutritional supplements brand. The fund also owns majority stake in prominent home furnishing brands – Sleepycat and Springwel. Additionally, Ananta Capital has stakes in companies like Open Secret, Liquiloans, Pickrr (exited), Alivaa Hotels and Unikon.ai.

“We’re excited to welcome Baccabucci to the Ananta Capital family,” said Lovkesh Kapoor, Board Member at Ananta Capital. “The brand resonates strongly with modern consumers and perfectly complements our existing portfolio, strengthening our position in the lifestyle and fashion sector. We see tremendous potential for Baccabucci to become a dominant player in the casual sneaker market worldwide.”

Deloitte India acted as an exclusive advisor to Baccabucci.

About Bacca Bucci

Founded in 2013, Bacca Bucci is a homegrown sneaker brand that blends cutting-edge design, comfort, and affordability. With a rapidly growing fan base and a strong presence in the Indian footwear market, Bacca Bucci is on a mission to revolutionize everyday fashion with bold, high- quality sneakers.

About Ananta Capital

Ananta Capital is private equity firm headquartered in Mumbai. With a diverse portfolio and a track record of successful investments, Ananta Capital is committed to partnering with visionary entrepreneurs to unlock value and drive sustainable growth. Ananta Capital’s portfolio includes Bellavita, Bevzilla, Betteralt, ThriveCo, Sleepycat Springwel Mattresses, Open Secret, Pickrr (exited), Liquiloans, Stovekraft, Alivaa Hotels, Wolfpack Labs and Unikon.a

SportingTwist: India’s Fast-Growing Sports Hub Delivering Live Scores, Updates & Insights on Cricket, IPL 2025 & Global Sports

SportingTwist: India’s Fast-Growing Sports Hub Delivering Live Scores, Updates & Insights on Cricket, IPL 2025 & Global Sports

SportingTwist is a developing sports website from India managed by our parent company, Digitally Pro LLP. I use the word “developing” for two reasons. First, we are still in the growing stage. Second and most important, we will continue to develop regardless of where we stand now or in a few years. There is no extent to growth, and we plan on following that idea.

We started by covering mainstream sports, the most popular in our country and our favourite: cricket. There is no end to the number of cricket competitions, which was all the better for us. Naturally, we began to extend our reach to several other sports, such as tennis, badminton, and the adult and kid favourite WWE.

These sports were popular, and we could obtain enough information to share with the audience. In the current era, several sports, old and new, are emerging with their own set of variants. The most recent example is Pickleball, which is similar to table tennis. We have been covering all these sports and their variants.

We currently showcase and provide information on numerous sports. You can find the live scores, fixtures, and results of the ongoing games and tournaments. While we work on all this, our primary focus is on our regional sport: cricket. It is practically the regional sport of every street, lane, nook, and corner of India.

Our most recent work related to this was about the ICC Champions Trophy 2025. We covered the live updates and status, uploading information on the fan-favourite players. We published their sports records and answered the questions that the audience was curious about. They will always be curious about it, and we will always be up to satisfy their curiosity.

Upcoming Plan For IPL

The upcoming Indian Premier League (IPL), India’s annual tournament, is a few weeks away. It’s the most awaited sports competition across India and worldwide. The fans will be in a frenzy from 22 March to 25 May 2025 because that’s how long it will last.

While the fans are busy watching the games, we will be engrossed in updating the information regarding the matches. Every match raises more questions about players. We will anticipate that and keep uploading the player records, statistics, predictions, fantasy sports guide, and you name it – we will be right on top of it.

We will keep the points table and match records up-to-date on our website, www.sportingtwist.com. You can consider it a mine or a well, which is filled with information you’re searching for and with those you didn’t even know you were looking for.

From top to bottom, the pitch to the player, past to present, we will make it easy for you to find it all in one place. No more hunting several different websites for scattered pieces of information. We will have it all in one place. Everything IPL or otherwise, we will work hard to relay as much information as possible.

SportingTwist also covers as many domestic sports as they can. However, that doesn’t mean we miss out on anything else. We keep ourselves alert and on standby to cover the National and International levels of sports and tournaments. There is never any shortage of events from domestic to global scale, which is very similar to our determination and hard work.

Disclaimer-(This article is part of DMCL Consumer Connect Initiative, a paid publication programme. DMCL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article. The DMCL Editorial team is not responsible for this content.)

OneRoyal Wins Best AI Tools Award 2025 by TradeBrains Awards

OneRoyal Wins Best AI Tools Award 2025 by TradeBrains Awards

Bangalore (Karnataka), India, 11 March – OneRoyal, a leading global forex broker renowned for its innovative, AI-driven trading solutions, is proud to announce that it was awarded the Best AI Tools Award 2025 by TradeBrains Awards. This award recognizes that OneRoyal’s pioneering technology enhances trading efficiency and accuracy.

“Our commitment to integrating advanced AI technology into our trading platforms has revolutionized how our clients engage with the forex market,” said Vladimir Fedorov, Chief Development Officer at OneRoyal. “This award not only solidifies our dedication to excellence but also motivates us to continue innovating and delivering state-of-the-art solutions that empower traders around the globe.”

Kritesh Abhishek, Founder and CEO of Trade Brains, congratulated OneRoyal on this achievement, saying:

“OneRoyal’s innovative use of AI tools in forex trading showcases the immense potential of technology in transforming the financial industry. Their solutions not only enhance trading efficiency but also empower traders with real-time insights and precision. We are delighted to recognize OneRoyal’s exceptional contribution to the industry.”

The award establishes OneRoyal as a significant contributor to the industry, setting new benchmarks in the integration of AI tools within forex trading. As global markets evolve, OneRoyal remains at the forefront, providing traders with cutting-edge tools that combine efficiency, precision, and real-time insights.

For more information about OneRoyal’s award-winning trading solutions, click here OneRoyal.

About OneRoyal

OneRoyal is a leading global forex broker offering innovative, AI-enhanced trading solutions. With a commitment to excellence and technological advancement, OneRoyal empowers traders worldwide to navigate the dynamic forex market with confidence and precision.

About TradeBrains Awards

The Trade Brains FinTech Excellence Awards 2025 honors the game-changers redefining the financial landscape in India and beyond. From breakthrough innovations to industry-transforming solutions, this prestigious digital awards platform celebrates excellence across sectors like the stock market industry, forex, crypto, AI, and more. For more details, please visit TradeBrains Awards.

Innovathon 2K25 Grand Finale: A Triumph of Innovation and Excellence

Innovathon 2K25 Grand Finale: A Triumph of Innovation and Excellence

The Grand Finale of Innovathon 2K25 concluded with a remarkable success, showcasing the creativity and ingenuity of ALIET students. The event highlighted the final round of the Project Expo, where first and second prize winners from eight departments competed, bringing forward 18 outstanding projects. The panel of esteemed judges spent considerable time evaluating these projects, selecting the overall champion and runners-up based on their innovative ideas and practical applications.

Following the judgement, the Valedictory Ceremony commenced at 12:00 PM, with distinguished dignitaries, including Mrs. Chandini Chandana, Co-Founder of Avera, Mr. Pradeep Raj Savarapu, ALIET Alumni, Mr. Venu Madhav, Professor of ECE at PVP Siddhartha Engineering and Technology.

The highlight of the ceremony was the announcement of the Overall Champion, which was announced by Rev. Fr. Dr. B. Joji Reddy, S.J., Secretary and Director Rev. Fr. D. Balaswamy, S.J., Assistant Director. The Championship award was bagged by the ECE Department of ALIET for their project, entitled “Personal Assistance DH Women Safety”. The team received the Rolling Shield, along with medals, certificates, and a cash prize of ₹5,000. The runner-up positions were tied between the Civil Engineering Department for the project entitled Hydro Renewable Energy Power and IT Department Kisan Harith Mithra project, both receiving medals, certificates, and a cash prize of ₹2,500. Departmental winners were also awarded cash prizes, with ₹3,000 for first place, ₹1,000 for second place, and ₹500 for third place, in addition to medals and certificates.

The judges shared valuable observations and comments on the projects presented. They expressed admiration for the innovative concepts and the high level of technical expertise demonstrated across various fields, including women’s safety, renewable energy, and agriculture. The judges particularly praised the students for their ability to address real-world issues with sustainable and impactful solutions. They noted the students’ creativity, problem-solving skills, and attention to detail, which made many of the projects stand out. Furthermore, the judges emphasized the importance of interdisciplinary collaboration, as many projects successfully combined insights from multiple domains to enhance their overall quality.

However, the judges also encouraged students to refine their presentation skills, ensuring their ideas could be clearly communicated to both technical and non-technical audiences. They also suggested that future participants explore the scalability and feasibility of their solutions to ensure that they can be effectively implemented on a larger scale.

The event concluded with expressions of gratitude toward the management and faculty of ALIET for their untiring support. Rev. Fr. Dr. B. Joji Reddy, S.J., Secretary and Director, was especially commended for his active involvement in reviewing the projects and ensuring the smooth conduct of the event. His dynamic leadership and dedication to carry out this event to this magnitude is remarkable. Dr. O. Mahesh, Principal of ALIET, played a pivotal role in setting the judgment parameters and providing guidance throughout the event. Special thanks were extended to Rev. Fr. D. Balaswamy, S.J., Assistant Director for his continuous support guidance and the suggestion made. The HoDs and the project coordinators were appreciated for their exceptional efforts in preparing their students.

Overall, Innovathon 2K25 served as a powerful platform for students to showcase their talent, creativity, and commitment to solving real-world problems. The event reinforced ALIET’s commitment to fostering innovation, research, and entrepreneurship, and highlighted the immense potential of its students in shaping the future of technology and society. The management of ALIET appreciated the organizing team members namely Dr. Sr. Candy D’Cunha – IQAC Co- ordinator and team Mrs. E. Kalavathi, Mrs. G. Lalitha Madhavi and Mrs. P. Nancy Anurag for their meticulous planning and execution of the same.

STQC Certifies CP PLUS CCTV Cameras with ER IoTSCS Certification

STQC Certifies CP PLUS CCTV Cameras with ER IoTSCS Certification

 CP PLUS proudly announces that its range of PTZ (Pan-Tilt-Zoom) and IPC (Internet Protocol Camera) devices has achieved the prestigious ER IoTSCS STQC certification. Awarded by the Standardization Testing and Quality Certification (STQC) Directorate under the Ministry of Electronics and Information Technology (MeitY), this certification underscores CP PLUS’s commitment to empowering public and private sectors with robust, reliable, and secure surveillance systems.

With ER IoTSCS STQC certification, CP PLUS’s PTZ and IPC cameras are validated for secure data handling, superior performance in diverse environments, and compliance with stringent national standards – essential attributes for critical and high-demand applications in India.

The ER IoTSCS STQC certification is a hallmark of excellence in IoT and electronic surveillance, designed to ensure that products perform reliably even in the most challenging scenarios. CP PLUS’s PTZ and IPC cameras are tested for data encryption, environmental resilience, image clarity, power efficiency, and network protocol compliance, making them ideal for critical sectors where high-security standards are paramount.

“At CP PLUS, we believe in delivering technology that not only leads the industry but also empowers our country to meet its security challenges head-on,” said Mr. Aditya Khemka, Managing Director, Aditya Infotech Limited. “Achieving the ER IoTSCS STQC certification is a testament to our unwavering commitment to excellence in security technology. It assures our customers that they are investing in products that meet the highest benchmarks of performance, safety, and quality.” said Mr. Aditya Khemka, Managing Director, Aditya Infotech Limited.

With this certification, CP PLUS’s PTZ and IPC camera range is poised to offer secure, resilient, and intelligent surveillance capabilities. We believe the certification also positions CP PLUS as a trusted partner for organizations that require compliance with national standards for security technology in government, critical infrastructure, and commercial applications.

We believe the ER IoTSCS STQC certification not only reinforces CP PLUS’s reputation for quality but also assures clients and partners that these surveillance solutions stand resilient under diverse conditions, such as extreme weather, dust, and high humidity levels. Moreover, the certification signifies enhanced data security measures in CP PLUS’s IoT-enabled products, with advanced data protection protocols and efficient power management, making these cameras an ideal choice for organizations seeking reliability and long-term value in their surveillance investments.

CP PLUS is committed to leveraging this achievement to lead India’s surveillance technology industry with innovative, high-performance solutions that meet the evolving demands of the nation.

Trade Brains Excellence Awards 2024-25: Celebrating Innovation and Excellence in Finance

Trade Brains Excellence Awards 2024-25: Celebrating Innovation and Excellence in Finance

Bangalore (Karnataka) [India]: Trade Brains, India’s leading stock market news and media platform, is proud to announce the winners of the highly anticipated Trade Brains Excellence Awards 2024-25. These awards honor the visionaries, innovators, and trailblazers who have made significant contributions to the financial industry.

The 2024-25 winners represent a diverse range of achievements, from groundbreaking fintech platforms to revolutionary financial education initiatives. These companies and startups are setting new benchmarks in their respective fields, driving growth and innovation in the financial ecosystem.

And the winners are:

1. CoinDCX – Next-Gen Crypto Platform Award 2025

Recognized for its seamless and secure crypto trading platform, CoinDCX enables users to invest in Bitcoin and other top cryptocurrencies with confidence.

2. Navi – SmartPay Innovator of the Year 2025

Awarded for its all-in-one app offering lightning-fast UPI payments, instant loans, and smart investment options, including mutual funds and digital gold.

3. OneRoyal – Best AI Tools Award 2025

Celebrated for pioneering the integration of AI tools in online trading across crypto, oil, metals, shares, and indices.

4. FinGrad – Finance Edutech Excellence Award 2025

Honored for empowering financial literacy through expertly curated stock market courses, webinars, and professional programs.

5. MStock – FinTech App Excellence Award 2025

Recognized for its advanced tools and intuitive platform for online stock market investments, mutual funds, IPOs, and more.

6. Jar – Digital Brilliance Award 2025

Celebrated for its innovative approach to saving and investing in digital gold through its user-friendly app.

7. Go Digit General Insurance – Digital Insurance Excellence Award 2025

Honored for its mission to make insurance simple and accessible to all through cutting-edge digital solutions.

8. Moneyview – Revolutionary Loan Solutions Award 2025

Awarded for its trusted platform offering personal and business loans, UPI payments, insurance, and more.

9. Stable Money – Fintech Startup of the Year 2025

Recognized for its high-return fixed deposit offerings tailored for financial excellence and stability.

10. InCred Money – FinTech Game-Changer Award 2025

Celebrated for its innovative investment options in unlisted shares, FDs, and bonds to diversify portfolios.

11. VIVA Money – Rising Star Award 2025

Honored as India’s first Line of Credit app offering instant personal loans with interest-free credit for up to 51 days.

12. Velocity – FinTech AI Excellence Award 2025

Recognized for building the future of banking and financial services for modern businesses with AI-driven solutions.

13. Your Next Trusted Source for U.S. Stock News

TradeBrains.com is a top financial platform offering insights and data to help retail investors and financial institutions navigate the U.S. stock market.

14. The Next Big Platform for Crypto Enthusiasts

72Crypto.com is your go-to destination for the latest in cryptocurrency, offering insights into the future of finance, blockchain innovation, and decentralized solutions.

Kritesh Abhishek, Founder and CEO of Trade Brains, said: “The Trade Brains Excellence Awards celebrate the incredible achievements of companies transforming the financial landscape. This year’s winners exemplify innovation, excellence, and a commitment to empowering individuals and businesses in the financial sector. We’re thrilled to honor their contributions.”

For more information about the Trade Brains Excellence Awards and the winners, please visit TradeBrainsAwards.com.

About Trade Brains

Trade Brains is a leading stock market analytics and education service platform, simplifying stock market investing for millions. With a mission to promote financial literacy, Trade Brains serves as a trusted resource for investors across India and beyond. For more details, please visit TradeBrains.in.

Disclaimer:
The Trade Brains Excellence Awards 2024-25 is an independent recognition platform. The information presented in this article is for informational purposes only and should not be considered financial or investment advice. Trade Brains does not endorse, guarantee, or take responsibility for the services, products, or claims made by the award recipients. Readers are advised to conduct their own research and seek professional guidance before making any financial decisions.

PalTech Expands with New Office in Hyderabad, Strengthening Collaboration & Community Impact

PalTech Expands with New Office in Hyderabad, Strengthening Collaboration & Community Impact

PalTech inaugurated its new office in Gachibowli, Hyderabad, this February, marking a significant milestone in its growth journey. Strategically located with easy access to the metro station and Outer Ring Road (ORR) expressway, the state-of-the-art facility is designed to foster seamless collaboration, enhance productivity, and support the company’s expanding team and client base.

“This move unites our entire workforce in a single, strategic location,” said Shyam Palreddy, Founder of PalTech. “We’re expanding our capacity to take on larger projects, strengthen partnerships, and cultivate a more cohesive work environment. Every aspect of the office–from layout to seating–is designed to foster collaboration and innovation.”

Commitment to Community: A CSR Initiative for Thalassemia Awareness

PalTech executives leveraged this milestone to reaffirm the company’s core value of giving back to the community, integrating a meaningful Corporate Social Responsibility (CSR) initiative into the expansion celebrations. Partnering with Blood Warriors and Aarohi Blood Bank, PalTech focused on raising awareness about Thalassemia–a genetic blood disorder that often goes unnoticed until it’s too late.

In a powerful show of solidarity, over 100 PalTech employees participated in a blood donation drive to support children who require regular transfusions. The overwhelming response underscored the team’s commitment to making a tangible impact.

Additionally, 20 employees volunteered for genetic profiling to determine if they carried the Thalassemia trait. “Early detection makes a world of difference,” said Sneha Joshi, PalTech’s CSR Lead. “Knowing your carrier status empowers you to make informed medical decisions–precisely the kind of preventive approach we want to promote.”

A Hub for Growth, Innovation & Global Partnerships

The new office is more than just a workspace–it serves as a catalyst for internal growth and external impact, fostering innovation, talent development, and deeper social contributions.

While the facility itself is designed for modern collaboration, featuring vibrant meeting zones, quiet nooks for focused work, and seamless connectivity, the bigger takeaway is PalTech’s continued upward trajectory. Industry insiders see the new facility as a signal of the company’s readiness to take on bolder projects and expand global partnerships.

About PalTech

PalTech is a future-focused technology solutions provider specializing in AI, Data Analytics, Cloud Services, and Digital Transformation. The company delivers cutting-edge solutions that empower businesses to thrive in a digital-first world. With a culture built on innovation, collaboration, and social responsibility, PalTech is committed to driving meaningful progress through technology.

For more information, reach out at info@pal.tech or visit www.pal.tech. Interested in joining our team? Explore career opportunities on our website and follow us on social media for updates.

India Takes the International Lead in AI-Driven Sports Marketing

India Takes the International Lead in AI-Driven Sports Marketing

Major Brands and Athletes Now Matched by Sensori.Ai for Maximum Marketplace Effectiveness

Chennai – March 11, 2025 – As India’s sports marketing industry expands exponentially, nearing $800 million annually, the nation’s leading sports sponsors—and the star athletes they sign—have a dynamic new resource to rely on: BrandMatchup™. Sensori.Ai, the world’s only company pioneering NeuroAi, which blends the latest innovations in artificial intelligence with advanced neuroscience, is introducing BrandMatchup in India. The breakthrough technology identifies the ideal alignments between leading brands and athlete endorsers, utilizing Sensori.ai’s proprietary AI algorithms with its large body of neuroscience knowledge and principles. The company introduced BrandMatchup in the United States last month, revealing the most effective alignments between the three top professional American football players starring in the annual Super Bowl and the major brands that would benefit the most from those matches. “India has the world’s top cricket players, and Indian market brands like Nike, Adidas, Puma, Reliance, Tata, and dozens more are investing in strategic sports marketing through player endorsements and broadcast sponsorships,” said Dr. A. K. Pradeep, Founder and Chief Executive Officer of Sensori.ai. “When you look at the exciting potential of Kabbadi, one of the fastest-growing Indian sports, it underscores how India is rapidly becoming one of the world’s leading sports markets. Sensori.ai’s BrandMatchup technology can be especially applied to analyze and score emerging talent in a full range of competitive fields. Dr. Pradeep noted that, for example, Indian brands could reach attractive audiences by aligning with top Indian chess players. The top 10 active Indian chess players recently ranked as the 2nd highest in the world, behind the United States. The top 10 active women Indian players are the 2nd highest in the world behind China.The opportunities for both sponsors and athletes are enormous—and expanding. BrandMatchup is the key tool for both. For the first time, with NeuroAi, brand marketers can know—with scientific certainty—where to invest their dollars for maximum impact and value. Athletes can know that their endorsements align ideally well in their fans’ minds.” Sensori.Ai noted that BrandMatchup technology can be applied to analyze and score any public personality, from star athletes to film, television, and music celebrities, to politicians, and more. The company is applying it to the world’s major sports now, rolling it out globally. The technology blends the Neuroscience of Desire, with its proprietary GenAi algorithms pairing right players and athletes with brands to effectively make brands more desirable. “Going forward, this technology takes marketing to a much higher level of true measurability,” Dr. Pradeep said. “CEOs and CMOs of Indian companies can now count on BrandMatchup to deliver direction and accountability for their decision-making. Athletes can have confidence that their endorsement choices will work best for them and their careers.” About Sensori.Ai Sensori.Ai combines the latest advances in artificial intelligence with the power of neuroscience. The advent of Generative AI opens a limitless, global potential: reaching consumers with innovations in products, services, marketing, music, entertainment, and much more—at speeds and with accuracies and relevance never before possible. Knowing essential connections are forged deep in the nonconscious mind, where 95% of daily decisions are made, Sensori.ai is built to enable companies to develop compelling brands, products, services, marketing messaging, and creative offerings that consumers will actually notice, like, remember, and desire. Based in Silicon Valley and India, Sensori.Ai operates globally, working with a wide range of category-leading companies in North America, Europe, Latin America, and the Asia/Pacific region. Media Contact Madeleine Sisson Director of Marketing and PR, Sensori.Ai madeleine@sensori.ai

Faunwalk Launches Aura Collection – A Game-Changer in Men’s Fragrances

Faunwalk Launches Aura Collection – A Game-Changer in Men’s Fragrances

Faunwalk has officially launched its much-anticipated Aura Collection–a trio of bold and sophisticated pheromone perfumes set designed to enhance confidence and attraction, all at an affordable price. Available across India, customers can now purchase the collection online exclusively on Faunwalk’s official website, with availability on Amazon and Myntra coming soon.

A Fragrance for Every Mood

The Aura Collection introduces three unique scents, each crafted to complement different moments, personalities, and emotions:

1. Amberlust – Attraction, Desire : A warm, sensual blend of deep amber and spices that exudes luxury while sparking feelings of attraction and desire.

2. Ignite – Passion, Energy: A bold and captivating fragrance with fresh, seductive notes that ignite passion and boost energy. Perfect for special occasions or a night out.

3. Drive – Confidence, Power: A crisp, refined scent that balances freshness with elegance, inspiring confidence and a sense of power for daily wear.

What sets the Aura Collection apart is its pheromone-inspired formula, designed to subtly amplify attraction and leave a memorable impression. These perfumes aren’t just scents; they’re confidence boosters for modern men.

Now Available Across India

Starting today, customers across India can purchase the Aura Collection perfume exclusively on Faunwalk’s website. The brand has confirmed that the fragrances will soon be available on leading marketplaces like Amazon and Myntra, making them even more accessible.

Faunwalk’s Vision

Faunwalk has quickly become a go-to brand for those seeking unique, high-quality fragrances at affordable prices. With a focus on innovation and style, the company aims to redefine men’s grooming with scents that make a statement.

For those looking to upgrade their fragrance game, the Aura Collection is now just a click away. Visit faunwalk.com today to get yours.

Stay Updated

Follow Faunwalk on Social media for the latest updates on new launches and exclusive offers.

Instagram: @Faunwalk

CSIR-CMERI Launches Nationwide Roadshow to Promote Revolutionary E-Tractor and E-Tiller Technologies

CSIR-CMERI Launches Nationwide Roadshow to Promote Revolutionary E-Tractor and E-Tiller Technologies

CSIR-CMERI proudly announces the launch of a Nationwide Roadshow to introduce its cutting-edge E-Tractor and E-Tiller Technologies to the Indian agricultural sector. The roadshow will commence with a grand inauguration at Vigyan Bhavan, New Delhi, followed by a series of interactive sessions and live demonstrations across 11 key cities in India.

Empowering Farmers with Sustainable Innovation

The E-Tractor and E-Tiller, developed by CSIR-CMERI, are designed to revolutionize traditional farming practices by integrating environmentally friendly, cost-effective, and high-performance electric vehicle (EV) technology. This initiative aligns with India’s push towards sustainable and energy-efficient agricultural solutions.

Dr. Jitendra Singh attends Nationwide Roadshow for E-Tractor and E-Tiller at CSIR-IIIM Jammu

Jammu, 6th March 2025: In a significant event at CSIR-IIIM Jammu, Dr. Jitendra Singh, Hon’ble Minister of Science & Technology, Government of India, presided over the Nationwide Roadshow for the revolutionary E-Tractor and E-Tiller developed by CSIR-CMERI, Durgapur. This initiative, which was officially inaugurated on 28th February 2025 at Vigyan Bhawan, New Delhi, aims to promote sustainable agricultural mechanization and empower small and marginal farmers across the country. The event at CSIR-IIIM Jammu was attended by Dr. Jitendra Singh, Hon’ble Minister of Science & Technology; Dr. Naresh Chandra Murmu, Director, CSIR-CMERI; Dr. Zabeer Ahmed, Director, CSIR-IIIM Jammu; and the Director of Sher-e-Kashmir Agricultural University, Jammu. Additionally, over 300 local farmers participated, making it a significant platform for engaging with stakeholders and promoting sustainable agricultural practices.

Revolutionizing Sustainable Agriculture

CSIR-CMERI is at the forefront of advancing sustainable and clean energy-driven agricultural technologies. The E-Tractor and E-Tiller are designed to address the needs of small and marginal farmers, offering eco-friendly alternatives to conventional diesel-powered machinery. These innovations mark a significant step toward green mechanization and the diffusion of advanced technologies in Indian agriculture.

The E-Tractor, named CSIR-PRIMA ET-11, is a state-of-the-art electric tractor with a rated torque of 11 hp and a peak torque of 26 hp. It features a semi-synchro mechanical drivetrain, modular mainframe for easy maintenance, enhanced hydraulics, optimized weight-to-power ratio, and women-friendly ergonomics. Its vehicle-to-load capability makes it a versatile solution for small-scale farming. The Electric Tiller, introduced in 2024, is a multi-functional machine compatible with various agricultural implements such as rotavators, ploughs, and water pumps. It boasts advanced features like low hand-arm vibration, clutch-less operation, cruise mode, and ergonomic design, ensuring ease of use for all farmers, including women.

A Legacy of Innovation

CSIR-CMERI has been a pioneer in agricultural mechanization since the post-independence era. The development of India’s first indigenous tractor in 1974 played a pivotal role in the Green Revolution, symbolizing the nation’s resolve for technological self-reliance. Over the years, the institute has consistently innovated, introducing the Sonalika 35 hp tractor in 2002, the Compact Tractor in 2020, and now the Electric Tractor in 2023.

Technology Transfer to MSMEs

To ensure widespread adoption, these cutting-edge technologies have been transferred to MSMEs, including M/s. K. N. Biosciences (Hyderabad) and M/s. Sunrise Transmission (Gujarat). This collaboration fosters innovation, creates business opportunities, and ensures the availability of these sustainable solutions to farmers across the country.

Nationwide Roadshow

The roadshow will cover the following CSIR laboratories:

CSIR-IIIM Jammu (Jammu)

CSIR-IHBT Palampur (Himachal Pradesh)

CSIR-CoEFM Ludhiana (Punjab)

CSIR-CBRI Roorkee (Uttarakhand)

CSIR-CIMAP Lucknow (Uttar Pradesh)

CSIR-AMPRI Bhopal (Madhya Pradesh)

CSIR-NEERI Nagpur (Maharashtra)

CSIR-IICT Hyderabad (Telangana)

CSIR-CFTRI Mysore (Karnataka)

CSIR-CECRI Karaikudi (Tamil Nadu)

CSIR-NIIST Thiruvananthapuram (Kerala)

The roadshow will showcase the E-Tractor and E-Tiller, engaging with farmers, policymakers, and other stakeholders to promote sustainable agricultural practices.

Empowering Farmers and Building a Greener Future

This initiative underscores CSIR-CMERI’s commitment to empowering farmers and fostering sustainable agricultural mechanization. By addressing the needs of small and marginal farmers, these eco-friendly technologies pave the way for a greener and more inclusive future for Indian agriculture.

Biplab Choudhury

Phone: 8972044652

Email: bdg@cmeri.res.in

Website: https://cmeri.res